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Ad Tech feedback May 2011
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Ad Tech feedback May 2011

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My 3 most important learnings from Ad-Tech San Francisco 2011: social gaming, group buying, tablet strategy.

My 3 most important learnings from Ad-Tech San Francisco 2011: social gaming, group buying, tablet strategy.


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  • 1. Feedback & Trends: @japiesSaturday 28 May 2011
  • 2. Saturday 28 May 2011
  • 3. Saturday 28 May 2011
  • 4. Saturday 28 May 2011
  • 5. Saturday 28 May 2011
  • 6. Saturday 28 May 2011
  • 7. Saturday 28 May 2011
  • 8. Saturday 28 May 2011
  • 9. Saturday 28 May 2011
  • 10. Group buying’s 4 pillars:Saturday 28 May 2011
  • 11. Group buying’s 4 pillars: commerceSaturday 28 May 2011
  • 12. Group buying’s 4 pillars: commerce localSaturday 28 May 2011
  • 13. Group buying’s 4 pillars: commerce local socialSaturday 28 May 2011
  • 14. Group buying’s 4 pillars: commerce local social mobileSaturday 28 May 2011
  • 15. Saturday 28 May 2011
  • 16. How can you ride the wave?Saturday 28 May 2011
  • 17. How can you ride the wave? Start your own social buying businessSaturday 28 May 2011
  • 18. How can you ride the wave? Start your own social buying business Get your products / services onto a social buying web siteSaturday 28 May 2011
  • 19. How can you ride the wave? Start your own social buying business Get your products / services onto a social buying web site Add a social buying plug-in onto your own web siteSaturday 28 May 2011
  • 20. Saturday 28 May 2011
  • 21. Social gamingSaturday 28 May 2011
  • 22. Social gamingSaturday 28 May 2011
  • 23. Social gamingSaturday 28 May 2011
  • 24. Social gamingSaturday 28 May 2011
  • 25. Social gamingSaturday 28 May 2011
  • 26. What is Social Gaming?Saturday 28 May 2011
  • 27. Saturday 28 May 2011
  • 28. Saturday 28 May 2011
  • 29. How can can you play along?Saturday 28 May 2011
  • 30. How can can you play along? Install a game app on your web siteSaturday 28 May 2011
  • 31. How can can you play along? Install a game app on your web site Identify branding opportunities within local games or intl. games in your target marketSaturday 28 May 2011
  • 32. How can can you play along? Install a game app on your web site Identify branding opportunities within local games or intl. games in your target market Develop your own gamesSaturday 28 May 2011
  • 33. How can can you play along? Install a game app on your web site Identify branding opportunities within local games or intl. games in your target market Develop your own games If all else fails: just start playingSaturday 28 May 2011
  • 34. The tablet revolution is here!Saturday 28 May 2011
  • 35. Saturday 28 May 2011
  • 36. Saturday 28 May 2011
  • 37. Saturday 28 May 2011
  • 38. Saturday 28 May 2011
  • 39. Saturday 28 May 2011
  • 40. Saturday 28 May 2011
  • 41. How can can you be tablet ready?Saturday 28 May 2011
  • 42. How can can you be tablet ready? get in the gameSaturday 28 May 2011
  • 43. How can can you be tablet ready? get in the game Iterate and re-imagine constantlySaturday 28 May 2011
  • 44. How can can you be tablet ready? get in the game Iterate and re-imagine constantly Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offsSaturday 28 May 2011
  • 45. How can can you be tablet ready? get in the game Iterate and re-imagine constantly Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs Fit content to the device experienceSaturday 28 May 2011
  • 46. How can can you be tablet ready? get in the game Iterate and re-imagine constantly Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs Fit content to the device experience Be rigorously platform-agnosticSaturday 28 May 2011
  • 47. How can can you be tablet ready? get in the game Iterate and re-imagine constantly Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs Fit content to the device experience Be rigorously platform-agnostic Manage expectationsSaturday 28 May 2011
  • 48. How can can you be tablet ready? get in the game Iterate and re-imagine constantly Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs Fit content to the device experience Be rigorously platform-agnostic Manage expectations Make your web presence HTML 5 compliantSaturday 28 May 2011
  • 49. How can can you be tablet ready? get in the game Iterate and re-imagine constantly Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs Fit content to the device experience Be rigorously platform-agnostic Manage expectations Make your web presence HTML 5 compliantSaturday 28 May 2011
  • 50. @japies emarketingblog.co.zaSaturday 28 May 2011