Ad Tech feedback May 2011

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My 3 most important learnings from Ad-Tech San Francisco 2011: social gaming, group buying, tablet strategy.

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Ad Tech feedback May 2011

  1. 1. Feedback & Trends: @japiesSaturday 28 May 2011
  2. 2. Saturday 28 May 2011
  3. 3. Saturday 28 May 2011
  4. 4. Saturday 28 May 2011
  5. 5. Saturday 28 May 2011
  6. 6. Saturday 28 May 2011
  7. 7. Saturday 28 May 2011
  8. 8. Saturday 28 May 2011
  9. 9. Saturday 28 May 2011
  10. 10. Group buying’s 4 pillars:Saturday 28 May 2011
  11. 11. Group buying’s 4 pillars: commerceSaturday 28 May 2011
  12. 12. Group buying’s 4 pillars: commerce localSaturday 28 May 2011
  13. 13. Group buying’s 4 pillars: commerce local socialSaturday 28 May 2011
  14. 14. Group buying’s 4 pillars: commerce local social mobileSaturday 28 May 2011
  15. 15. Saturday 28 May 2011
  16. 16. How can you ride the wave?Saturday 28 May 2011
  17. 17. How can you ride the wave? Start your own social buying businessSaturday 28 May 2011
  18. 18. How can you ride the wave? Start your own social buying business Get your products / services onto a social buying web siteSaturday 28 May 2011
  19. 19. How can you ride the wave? Start your own social buying business Get your products / services onto a social buying web site Add a social buying plug-in onto your own web siteSaturday 28 May 2011
  20. 20. Saturday 28 May 2011
  21. 21. Social gamingSaturday 28 May 2011
  22. 22. Social gamingSaturday 28 May 2011
  23. 23. Social gamingSaturday 28 May 2011
  24. 24. Social gamingSaturday 28 May 2011
  25. 25. Social gamingSaturday 28 May 2011
  26. 26. What is Social Gaming?Saturday 28 May 2011
  27. 27. Saturday 28 May 2011
  28. 28. Saturday 28 May 2011
  29. 29. How can can you play along?Saturday 28 May 2011
  30. 30. How can can you play along? Install a game app on your web siteSaturday 28 May 2011
  31. 31. How can can you play along? Install a game app on your web site Identify branding opportunities within local games or intl. games in your target marketSaturday 28 May 2011
  32. 32. How can can you play along? Install a game app on your web site Identify branding opportunities within local games or intl. games in your target market Develop your own gamesSaturday 28 May 2011
  33. 33. How can can you play along? Install a game app on your web site Identify branding opportunities within local games or intl. games in your target market Develop your own games If all else fails: just start playingSaturday 28 May 2011
  34. 34. The tablet revolution is here!Saturday 28 May 2011
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  36. 36. Saturday 28 May 2011
  37. 37. Saturday 28 May 2011
  38. 38. Saturday 28 May 2011
  39. 39. Saturday 28 May 2011
  40. 40. Saturday 28 May 2011
  41. 41. How can can you be tablet ready?Saturday 28 May 2011
  42. 42. How can can you be tablet ready? get in the gameSaturday 28 May 2011
  43. 43. How can can you be tablet ready? get in the game Iterate and re-imagine constantlySaturday 28 May 2011
  44. 44. How can can you be tablet ready? get in the game Iterate and re-imagine constantly Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offsSaturday 28 May 2011
  45. 45. How can can you be tablet ready? get in the game Iterate and re-imagine constantly Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs Fit content to the device experienceSaturday 28 May 2011
  46. 46. How can can you be tablet ready? get in the game Iterate and re-imagine constantly Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs Fit content to the device experience Be rigorously platform-agnosticSaturday 28 May 2011
  47. 47. How can can you be tablet ready? get in the game Iterate and re-imagine constantly Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs Fit content to the device experience Be rigorously platform-agnostic Manage expectationsSaturday 28 May 2011
  48. 48. How can can you be tablet ready? get in the game Iterate and re-imagine constantly Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs Fit content to the device experience Be rigorously platform-agnostic Manage expectations Make your web presence HTML 5 compliantSaturday 28 May 2011
  49. 49. How can can you be tablet ready? get in the game Iterate and re-imagine constantly Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs Fit content to the device experience Be rigorously platform-agnostic Manage expectations Make your web presence HTML 5 compliantSaturday 28 May 2011
  50. 50. @japies emarketingblog.co.zaSaturday 28 May 2011

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