Ad Tech 2009 Feedback

Feedback and Comments

State of the industry

Where will the money go? 3% 5% 1% Search Display email Social Mobile

Where will the money come from?

Experts on Future of Digital Power to the Tweet! Premium Portals! Content, Video Baby! Jeff Levick Jeff Bell AOL DOmedia John Cantarella Sean Finnegan TIME.com SMG

South Africa?

South Africa? • ﬁrst quarter growth, online readership: 25,8%

South Africa? • ﬁrst quarter growth, online readership: 25,8% • end Aug 2009: 12m UB

South Africa? • ﬁrst quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB

South Africa? • ﬁrst quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB • facebook: 1,958,100

South Africa? • ﬁrst quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB • facebook: 1,958,100 • 12 m mobile web users

South Africa? • ﬁrst quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB • facebook: 1,958,100 • 12 m mobile web users • 2008 online adspend: R 319m

South Africa? • ﬁrst quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB • facebook: 1,958,100 • 12 m mobile web users • 2008 online adspend: R 319m • 2009 prediction: R 419m

From digital presence to customer engagement

From digital presence to customer engagement • Gather data

From digital presence to customer engagement • Gather data • Aggregate

From digital presence to customer engagement • Gather data • Aggregate • Cross reference

From digital presence to customer engagement • Gather data • Aggregate • Cross reference • Grow asset

From digital presence to customer engagement • Gather data • Aggregate • Cross reference • Grow asset • Success metrics: cheaper than other channels, target markets correctly

Social performance

Social performance • 10: 1 rule: 10 listeners for every speaker

Social performance • 10: 1 rule: 10 listeners for every speaker • ﬁnd speakers

Social performance • 10: 1 rule: 10 listeners for every speaker • ﬁnd speakers • People talk to people and not brands

Social performance • 10: 1 rule: 10 listeners for every speaker • ﬁnd speakers • People talk to people and not brands • redistribution of your messages speaks to its quality

Social performance • 10: 1 rule: 10 listeners for every speaker • ﬁnd speakers • People talk to people and not brands • redistribution of your messages speaks to its quality • limit choices to customer

Social performance • 10: 1 rule: 10 listeners for every speaker • ﬁnd speakers • People talk to people and not brands • redistribution of your messages speaks to its quality • limit choices to customer • predicability matters

Social performance • 10: 1 rule: 10 listeners for every speaker • ﬁnd speakers • People talk to people and not brands • redistribution of your messages speaks to its quality • limit choices to customer • predicability matters • campaign objectives: personalization, interaction, sharing

Social performance • 10: 1 rule: 10 listeners for every speaker • ﬁnd speakers • People talk to people and not brands • redistribution of your messages speaks to its quality • limit choices to customer • predicability matters • campaign objectives: personalization, interaction, sharing • measurement: engagements

social media landscape Private: Instant emails 1:1 Messaging Public: social Streams 1:many networks real time static

social graphs

social graphs • the network of personal connections through which people communicate and share information online.

social graphs • the network of personal connections through which people communicate and share information online. • colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook

social graphs • the network of personal connections through which people communicate and share information online. • colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live

social graphs • the network of personal • why you should use portable connections through which social graph functionality: people communicate and share information online. • colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live

social graphs • the network of personal • why you should use portable connections through which social graph functionality: people communicate and share information online. • quick registration • colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live

social graphs • the network of personal • why you should use portable connections through which social graph functionality: people communicate and share information online. • quick registration • colleagues on LinkedIn, a • improved social utility Google Chat address book and high school friends on Facebook • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live

social graphs • the network of personal • why you should use portable connections through which social graph functionality: people communicate and share information online. • quick registration • colleagues on LinkedIn, a • improved social utility Google Chat address book and high school friends on Facebook • data, data, data • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live

the effect Tips from the entertainment industry:

the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you

the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here ﬁrst

the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here ﬁrst • winner, winner, winner

the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here ﬁrst • winner, winner, winner • be yourself

the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here ﬁrst • winner, winner, winner • be yourself • give a peak behind the curtain

the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here ﬁrst • winner, winner, winner • be yourself • give a peak behind the curtain • fans want more

Tips from AllState insurance

Tips from AllState insurance • it’s a tactic, not an objective

Tips from AllState insurance • it’s a tactic, not an objective • drive trafﬁc to your own site

Tips from AllState insurance • it’s a tactic, not an objective • drive trafﬁc to your own site • get ideas by listening

Tips from AllState insurance • it’s a tactic, not an objective • drive trafﬁc to your own site • get ideas by listening • have clear objectives

Tips from AllState insurance • it’s a tactic, not an objective • drive trafﬁc to your own site • get ideas by listening • have clear objectives • learn by doing

Tips from AllState insurance • it’s a tactic, not an objective • drive trafﬁc to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting

Tips from AllState insurance • it’s a tactic, not an objective • drive trafﬁc to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting • experiment, track, reﬁne: www.twitclicks.com

Tips from AllState insurance • it’s a tactic, not an objective • drive trafﬁc to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting • experiment, track, reﬁne: www.twitclicks.com • pre-determine metrics

Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting • experiment, track, refine: www.twitclicks.com • pre-determine metrics • find your followers

Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting • experiment, track, refine: www.twitclicks.com • pre-determine metrics • find your followers • don’t use marketing speak

my “take-home” points

my “take-home” points social media will overtake marketing: CEO; Denuo

my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts

my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers

my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors

my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors note the mommy bloggers

my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors note the mommy bloggers leverage technology to determine what your consumers want

my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors note the mommy bloggers leverage technology to determine what your consumers want be more comfortable to “let go” / loose control

my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors note the mommy bloggers leverage technology to determine what your consumers want be more comfortable to “let go” / loose control to digital natives, there’s no new media, just media

now what? • presentation online: emarketingblog.co.za • regular updates: twitter.com/japies • start planning your trip to: ad:tech san francisco, April 2010 ad-tech.com/sf

Ad Tech 2009 Feedback

by japie swanepoel on Oct 02, 2009

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Ad Tech 2009 Feedback — Presentation Transcript