Ad Tech 2009 Feedback

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Ad Tech 2009 Feedback

  1. 1. Feedback and Comments
  2. 2. State of the industry
  3. 3. State of the industry
  4. 4. State of the industry
  5. 5. Where will the money go? 3% 5% 1% Search Display email Social Mobile
  6. 6. Where will the money come from?
  7. 7. Experts on Future of Digital Power to
the Tweet! Premium Portals! Content, Video Baby! Jeff Levick Jeff Bell AOL DOmedia John Cantarella Sean Finnegan TIME.com SMG
  8. 8. South Africa?
  9. 9. South Africa? • first quarter growth, online readership: 25,8%
  10. 10. South Africa? • first quarter growth, online readership: 25,8% • end Aug 2009: 12m UB
  11. 11. South Africa? • first quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB
  12. 12. South Africa? • first quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB • facebook: 1,958,100
  13. 13. South Africa? • first quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB • facebook: 1,958,100 • 12 m mobile web users
  14. 14. South Africa? • first quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB • facebook: 1,958,100 • 12 m mobile web users • 2008 online adspend: R 319m
  15. 15. South Africa? • first quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB • facebook: 1,958,100 • 12 m mobile web users • 2008 online adspend: R 319m • 2009 prediction: R 419m
  16. 16. From digital presence to customer engagement
  17. 17. From digital presence to customer engagement • Gather data
  18. 18. From digital presence to customer engagement • Gather data • Aggregate
  19. 19. From digital presence to customer engagement • Gather data • Aggregate • Cross reference
  20. 20. From digital presence to customer engagement • Gather data • Aggregate • Cross reference • Grow asset
  21. 21. From digital presence to customer engagement • Gather data • Aggregate • Cross reference • Grow asset • Success metrics: cheaper than other channels, target markets correctly
  22. 22. Social performance
  23. 23. Social performance • 10: 1 rule: 10 listeners for every speaker
  24. 24. Social performance • 10: 1 rule: 10 listeners for every speaker • find speakers
  25. 25. Social performance • 10: 1 rule: 10 listeners for every speaker • find speakers • People talk to people and not brands
  26. 26. Social performance • 10: 1 rule: 10 listeners for every speaker • find speakers • People talk to people and not brands • redistribution of your messages speaks to its quality
  27. 27. Social performance • 10: 1 rule: 10 listeners for every speaker • find speakers • People talk to people and not brands • redistribution of your messages speaks to its quality • limit choices to customer
  28. 28. Social performance • 10: 1 rule: 10 listeners for every speaker • find speakers • People talk to people and not brands • redistribution of your messages speaks to its quality • limit choices to customer • predicability matters
  29. 29. Social performance • 10: 1 rule: 10 listeners for every speaker • find speakers • People talk to people and not brands • redistribution of your messages speaks to its quality • limit choices to customer • predicability matters • campaign objectives: personalization, interaction, sharing
  30. 30. Social performance • 10: 1 rule: 10 listeners for every speaker • find speakers • People talk to people and not brands • redistribution of your messages speaks to its quality • limit choices to customer • predicability matters • campaign objectives: personalization, interaction, sharing • measurement: engagements
  31. 31. social media landscape Private: Instant emails 1:1 Messaging Public: social Streams 1:many networks real time static
  32. 32. social media landscape Private: Instant emails 1:1 Messaging Public: social Streams 1:many networks real time static
  33. 33. social media landscape Private: Instant emails 1:1 Messaging Public: social Streams 1:many networks real time static
  34. 34. social media landscape Private: Instant emails 1:1 Messaging Public: social Streams 1:many networks real time static
  35. 35. social media landscape Private: Instant emails 1:1 Messaging Public: social Streams 1:many networks real time static
  36. 36. social graphs
  37. 37. social graphs • the network of personal connections through which people communicate and share information online.
  38. 38. social graphs • the network of personal connections through which people communicate and share information online. • colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook
  39. 39. social graphs • the network of personal connections through which people communicate and share information online. • colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
  40. 40. social graphs • the network of personal • why you should use portable connections through which social graph functionality: people communicate and share information online. • colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
  41. 41. social graphs • the network of personal • why you should use portable connections through which social graph functionality: people communicate and share information online. • quick registration • colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
  42. 42. social graphs • the network of personal • why you should use portable connections through which social graph functionality: people communicate and share information online. • quick registration • colleagues on LinkedIn, a • improved social utility Google Chat address book and high school friends on Facebook • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
  43. 43. social graphs • the network of personal • why you should use portable connections through which social graph functionality: people communicate and share information online. • quick registration • colleagues on LinkedIn, a • improved social utility Google Chat address book and high school friends on Facebook • data, data, data • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
  44. 44. the effect Tips from the entertainment industry:
  45. 45. the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you
  46. 46. the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here first
  47. 47. the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here first • winner, winner, winner
  48. 48. the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here first • winner, winner, winner • be yourself
  49. 49. the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here first • winner, winner, winner • be yourself • give a peak behind the curtain
  50. 50. the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here first • winner, winner, winner • be yourself • give a peak behind the curtain • fans want more
  51. 51. Tips from AllState insurance
  52. 52. Tips from AllState insurance • it’s a tactic, not an objective
  53. 53. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site
  54. 54. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening
  55. 55. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives
  56. 56. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives • learn by doing
  57. 57. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting
  58. 58. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting • experiment, track, refine: www.twitclicks.com
  59. 59. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting • experiment, track, refine: www.twitclicks.com • pre-determine metrics
  60. 60. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting • experiment, track, refine: www.twitclicks.com • pre-determine metrics • find your followers
  61. 61. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting • experiment, track, refine: www.twitclicks.com • pre-determine metrics • find your followers • don’t use marketing speak
  62. 62. my “take-home” points
  63. 63. my “take-home” points social media will overtake marketing: CEO; Denuo
  64. 64. my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts
  65. 65. my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers
  66. 66. my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors
  67. 67. my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors note the mommy bloggers
  68. 68. my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors note the mommy bloggers leverage technology to determine what your consumers want
  69. 69. my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors note the mommy bloggers leverage technology to determine what your consumers want be more comfortable to “let go” / loose control
  70. 70. my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors note the mommy bloggers leverage technology to determine what your consumers want be more comfortable to “let go” / loose control to digital natives, there’s no new media, just media
  71. 71. now what? • presentation online: emarketingblog.co.za • regular updates: twitter.com/japies • start planning your trip to: ad:tech san francisco, April 2010 ad-tech.com/sf

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