Serve the society fairly with services / products that are useful.
Creating wealth in the most efficient way possible.
Respect human rights with dignity and security that support health and human development.
Seek continued and if possible, achieving reasonable growth.
Respect the environment as possible while avoiding any contamination by minimizing waste generation and rational use of natural resources and energy. Strictly compliance of laws, regulations, rules and customs, while respecting the legitimate agreements and commitments.
Urbanizations: disconnected from the natural city center
Industry: Some industry not very consistent with the environment Tourism-Catering : Weekend. Full capacity only half of February Rural non-enhanced and outstanding definition Regional Park : No real integration with Valdemorillo and undeveloped .