Expo presentation

269 views
232 views

Published on

Draft slidepack for NELB Expo

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
269
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Expo presentation

  1. 1. 95% of Websites How To Make Sure Yours Isn’t One of Them
  2. 2. <ul><li>Top 5 reasons why your </li></ul><ul><li>website doesn’t work </li></ul><ul><li>No visibility </li></ul><ul><li>It’s not where your customers are </li></ul><ul><li>No lead capture and follow up </li></ul><ul><li>Static or poor quality content </li></ul><ul><li>Not optimised for conversion </li></ul>
  3. 3. <ul><li>Your business has to be easy to find online </li></ul>
  4. 4. <ul><li>You must be active in all the places where your target customers hang out online </li></ul>
  5. 5. <ul><li>You must have an easy, automated way to capture leads and follow up over time </li></ul>
  6. 6. <ul><li>You must provide engaging content and a reason for your visitors to keep coming back </li></ul>
  7. 7. <ul><li>You must optimise your website for conversion </li></ul>
  8. 8. <ul><li>Are YOU marketing online? </li></ul><ul><li>Why not? </li></ul>
  9. 9. <ul><li>Truth: </li></ul><ul><li>Marketing has shifted from a one-way broadcast to a multi-point conversation </li></ul>
  10. 10. <ul><li>97% of consumers use </li></ul><ul><li>online searches when </li></ul><ul><li>researching products or </li></ul><ul><li>services </li></ul>
  11. 11. <ul><li>78% of consumers trust </li></ul><ul><li>peer recommendations </li></ul>
  12. 12. <ul><li>Only 14% trust ads </li></ul>
  13. 13. <ul><li>The new “word of mouth” is online social media like Facebook and Twitter </li></ul>
  14. 14. Facebook and Twitter have 700,000,000 members combined
  15. 15. <ul><li>Those members </li></ul><ul><li>seek and make </li></ul><ul><li>Recommendations </li></ul><ul><li>for products , </li></ul><ul><li>services & </li></ul><ul><li>Experiences for </li></ul><ul><li>friends & followers </li></ul>
  16. 16. The fastest growing demographic among Facebook users is... 35 to 65 year-old women
  17. 17. <ul><li>You Tube is now the second largest search engine </li></ul>
  18. 18. <ul><li>You Tube gets >300,000,000 </li></ul><ul><li>visitors a month who watch </li></ul><ul><li>more than 2,000,000,000 </li></ul><ul><li>videos </li></ul>
  19. 19. <ul><li>People go there to look for videos to answer their questions , show them how to do something, or review a product or business </li></ul>
  20. 20. <ul><li>There are more than </li></ul><ul><li>200,000,000 blogs </li></ul>
  21. 21. <ul><li>People are more likely to </li></ul><ul><li>visit blogs that align with their </li></ul><ul><li>interests because blogs are </li></ul><ul><li>non-selling environments </li></ul>
  22. 22. <ul><li>Whether you know it or not, </li></ul><ul><li>your prospects & customers </li></ul><ul><li>are using social media </li></ul>
  23. 23. <ul><li>90% of people in the UK have mobile phones </li></ul>
  24. 24. <ul><li>30% of them (about 20 </li></ul><ul><li>million people) have </li></ul><ul><li>phones with Internet </li></ul><ul><li>capability </li></ul>
  25. 25. <ul><li>152 billion mobile </li></ul><ul><li>text messages are </li></ul><ul><li>sent each month </li></ul>
  26. 26. <ul><li>90% of text messages are read </li></ul><ul><li>within one minute of receipt </li></ul>
  27. 27. <ul><li>Do you have a plan for using </li></ul><ul><li>mobile phone marketing for </li></ul><ul><li>your business? </li></ul>
  28. 28. <ul><li>Are you still spending money </li></ul><ul><li>on Yellow Pages, Newspaper </li></ul><ul><li>inserts & other old-school </li></ul><ul><li>media? </li></ul>
  29. 29. <ul><li>Newspaper circulation is in long term decline </li></ul>
  30. 30. <ul><li>Why are the Yellow Pages like </li></ul><ul><li>Nursing Homes? </li></ul>
  31. 31. <ul><li>They’re shockingly expensive </li></ul><ul><li>and few people under 70 use them </li></ul>
  32. 32. <ul><li>According to Yahoo! 92% of all </li></ul><ul><li>business searchers start </li></ul><ul><li>looking online , either at home </li></ul><ul><li>or on their mobile phones </li></ul>
  33. 33. <ul><li>Marketing online isn’t an </li></ul><ul><li>option anymore — </li></ul><ul><li>it’s a requirement </li></ul>
  34. 34. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
  35. 35. <ul><li>Marketing online is no longer </li></ul><ul><li>just about having a Web site </li></ul><ul><li>where people come to </li></ul><ul><li>find your business </li></ul>
  36. 36. <ul><li>It’s about going where </li></ul><ul><li>they are online and </li></ul><ul><li>establishing a presence in those locations </li></ul>
  37. 37. of small businesses have invested any time or effort in marketing online Only 26% Good news:
  38. 38. <ul><li>There is still time to get </li></ul><ul><li>established before it’s too late </li></ul>
  39. 39. <ul><li>How? </li></ul>
  40. 40. <ul><li>Three steps: </li></ul><ul><li>Get out there and get found </li></ul><ul><li>Engage </li></ul><ul><li>Follow up </li></ul>
  41. 41. <ul><li>Google is important but there are about 50 </li></ul><ul><li>other key places you need to get found </li></ul>Get out there & get found
  42. 42. <ul><li>But it’s not “set </li></ul><ul><li>and forget.” </li></ul><ul><li>You need to stay </li></ul><ul><li>fresh </li></ul>Get out there & get found
  43. 43. <ul><li>Internet </li></ul><ul><li>search engines , </li></ul><ul><li>directories </li></ul><ul><li>& social media </li></ul><ul><li>are like big </li></ul><ul><li>grocery stores </li></ul>Get out there & get found
  44. 44. <ul><li>There’s a “sell </li></ul><ul><li>by” date on almost </li></ul><ul><li>every piece of </li></ul><ul><li>information out </li></ul><ul><li>there </li></ul>Get out there & get found
  45. 45. <ul><li>If you’re not delivering something new on a regular basis, </li></ul><ul><li>you’re going to get knocked off the shelf by someone else who is </li></ul>Get out there & get found
  46. 46. <ul><li>Once you get found, </li></ul><ul><li>engage with your </li></ul><ul><li>prospects on their </li></ul><ul><li>terms. </li></ul>Engage
  47. 47. <ul><li>Get them to follow you </li></ul><ul><li>on Twitter , friend you </li></ul><ul><li>on Facebook or </li></ul><ul><li>subscribe to your </li></ul><ul><li>YouTube channel </li></ul>Engage
  48. 48. <ul><li>Then start offering more insightful information, expert perspective, recommendations , news , vouchers , membership privileges… </li></ul>Engage
  49. 49. <ul><li>Build relationships </li></ul><ul><li>Earn their trust </li></ul><ul><li>Earn their business </li></ul>Engage
  50. 50. Follow Up Continue to engage & follow up
  51. 51. Follow Up Continue to provide valuable information Continue to make offers
  52. 52. Follow Up It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you
  53. 53. Follow Up The quickest way to start mobile marketing? Follow up with mobile text messages
  54. 54. Recap: Get out there and get found Engage Follow up
  55. 55. <ul><li>What are the keys to a successful online marketing program for your business ? </li></ul>
  56. 56. <ul><li>Get started right now </li></ul>
  57. 57. <ul><li>Build your program incrementally to control costs </li></ul>
  58. 58. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
  59. 59. <ul><li>Top 5 reasons why businesses don’t act </li></ul><ul><li>Not relevant to my business </li></ul><ul><li>Takes too much time </li></ul><ul><li>Too expensive </li></ul><ul><li>Too complicated </li></ul><ul><li>Too overwhelming </li></ul>
  60. 60. <ul><li>That’s where AngelPages and MoreSales come in. </li></ul>
  61. 61. Let’s get started right now

×