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On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
On experience marketing
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On experience marketing

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A short introduction on how experience marketing is more client centric than interruption marketing and therefore preferable above the latter.

A short introduction on how experience marketing is more client centric than interruption marketing and therefore preferable above the latter.

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  • 1. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 FROM INTERRUPTION MARKETING TO EXPERIENCE MARKETING JAN VAN CANEGHEM - COLORTONES, 9 NOVEMBER 2010
  • 2. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 - Authenticity - Customer centric - Brand personification - Interactivity - Immersion - Ego-satisfying - Sustainability (ongoing) - Intimacy EXPERIENCE MARKETING
  • 3. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 71% SPENT MORE THAN AN HOUR 92% WILLING TO GIVE FEEDBACK
  • 4. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 98% RECOMMENDS 50% TO > FOUR
  • 5. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 78% TELLS FRIENDS 90% WITHIN 2 DAYS
  • 6. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 INTERACTIVE SOCIAL
  • 7. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 ENGAGING WORD OF MOUTH
  • 8. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 EVENT COMMUNICATION CURVE INVITE PHOTO SOCIAL MEDIA INVITE PHOTO USER GROUP
  • 9. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 - Authenticity (event, social media, communication) - Customer centric (event, communication) - Brand personification (event, communication) - Interactivity (event, social media, communication) - Immersion (event, communication) - Ego-satisfying (event, communication) - Sustainability (social media, communication) - Intimacy (event, communication) EVENT COMMUNICATION AS PART OF EXPERIENCE MARKETING
  • 10. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Twitter - Plancast - LinkedIn - Facebook - … SOCIAL MEDIA AS PART OF EVENT MARKETING EVENT - Foursquare - Twitter # - … POST EVENT - LinkedIn - Slideshare - …
  • 11. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Twitter - Plancast - LinkedIn - Facebook - … SOCIAL MEDIA AS PART OF EVENT MARKETING EVENT - Foursquare - Twitter # - … POST EVENT - LinkedIn - Slideshare - …
  • 12. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  • 13. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Twitter - Plancast - LinkedIn - Facebook - … SOCIAL MEDIA AS PART OF EVENT MARKETING EVENT - Foursquare - Twitter # - … POST EVENT - LinkedIn - Slideshare - …
  • 14. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  • 15. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Twitter - Plancast - LinkedIn - Facebook - … SOCIAL MEDIA AS PART OF EVENT MARKETING EVENT - Foursquare - Twitter # - … POST EVENT - LinkedIn - Slideshare - …
  • 16. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  • 17. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Save the date - Invitation - Survey - Social media - … CROSS CHANNEL AS PART OF EXPERIENCE MARKETING EVENT - LinkedIn - Twitter # - … POST EVENT - Survey - Photoblog - User groups - Slides - …
  • 18. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Save the date - Invitation - Survey - Social media - … CROSS CHANNEL AS PART OF EXPERIENCE MARKETING EVENT - LinkedIn - Twitter # - … POST EVENT - Survey - Photoblog - User groups - Slides - …
  • 19. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  • 20. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Save the date - Invitation - Survey - Social media - … CROSS CHANNEL AS PART OF EXPERIENCE MARKETING EVENT - LinkedIn - Twitter # - … POST EVENT - Survey - Photoblog - User groups - Slides - …
  • 21. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  • 22. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Save the date - Invitation - Survey - Social media - … CROSS CHANNEL AS PART OF EXPERIENCE MARKETING EVENT - LinkedIn - Twitter # - … POST EVENT - Survey - Photoblog - User groups - Slides - …
  • 23. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  • 24. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  • 25. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  • 26. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 WATCH/LISTEN DIALOGUE/REGISTER
  • 27. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 ALL CHANNELS DIALOGUE DRIVEN
  • 28. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 AUTOMATE COMPLEXITY
  • 29. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 DATA ENTRY IN & OUTBOUND
  • 30. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 INSURED FOLLOW UP & DELIVERABILITY
  • 31. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 CONVERSATION CROSS CHANNELS CRM
  • 32. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 - Make e-mail subject personal and engaging - Spread communication - Recall participants a few days prior to event - Focus on customer, not on company TAKE AWAY TIPS
  • 33. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 QUESTIONS?
  • 34. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 - + 10 events/year - Event manager - E-mail: colortones@campaigndock.com - Subject: User group USER GROUP
  • 35. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 jan@campaigndock.com http://twitter.com/#!/campaigndock slideshare.net/janvancaneghem http://be.linkedin.com/in/janvancaneghem

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