EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
FROM INTERRUPTION MARKETING
TO EXPERIENCE MARKETING
JAN VAN CANEGHEM -...
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
- Authenticity
- Customer centric
- Brand personification
- Interactiv...
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
71% SPENT MORE THAN AN HOUR
92% WILLING TO GIVE FEEDBACK
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
98% RECOMMENDS
50% TO > FOUR
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
78% TELLS FRIENDS
90% WITHIN 2 DAYS
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
INTERACTIVE
SOCIAL
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
ENGAGING
WORD OF MOUTH
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EVENT COMMUNICATION CURVE
INVITE PHOTO
SOCIAL MEDIA
INVITE PHOTO
USER ...
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
- Authenticity (event, social media, communication)
- Customer centric...
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT
- Twitter
- Plancast
- LinkedIn
- Facebook
- …
SOCIAL MEDIA ...
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT
- Twitter
- Plancast
- LinkedIn
- Facebook
- …
SOCIAL MEDIA ...
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT
- Twitter
- Plancast
- LinkedIn
- Facebook
- …
SOCIAL MEDIA ...
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT
- Twitter
- Plancast
- LinkedIn
- Facebook
- …
SOCIAL MEDIA ...
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT
- Save the date
- Invitation
- Survey
- Social media
- …
CRO...
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT
- Save the date
- Invitation
- Survey
- Social media
- …
CRO...
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT
- Save the date
- Invitation
- Survey
- Social media
- …
CRO...
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT
- Save the date
- Invitation
- Survey
- Social media
- …
CRO...
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
WATCH/LISTEN
DIALOGUE/REGISTER
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
ALL CHANNELS
DIALOGUE DRIVEN
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
AUTOMATE
COMPLEXITY
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
DATA ENTRY
IN & OUTBOUND
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
INSURED FOLLOW UP
& DELIVERABILITY
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
CONVERSATION CROSS CHANNELS
CRM
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
- Make e-mail subject personal and engaging
- Spread communication
- R...
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
QUESTIONS?
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
- + 10 events/year
- Event manager
- E-mail: colortones@campaigndock.c...
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
jan@campaigndock.com
http://twitter.com/#!/campaigndock
slideshare.net...
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On experience marketing

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A short introduction on how experience marketing is more client centric than interruption marketing and therefore preferable above the latter.

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On experience marketing

  1. 1. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 FROM INTERRUPTION MARKETING TO EXPERIENCE MARKETING JAN VAN CANEGHEM - COLORTONES, 9 NOVEMBER 2010
  2. 2. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 - Authenticity - Customer centric - Brand personification - Interactivity - Immersion - Ego-satisfying - Sustainability (ongoing) - Intimacy EXPERIENCE MARKETING
  3. 3. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 71% SPENT MORE THAN AN HOUR 92% WILLING TO GIVE FEEDBACK
  4. 4. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 98% RECOMMENDS 50% TO > FOUR
  5. 5. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 78% TELLS FRIENDS 90% WITHIN 2 DAYS
  6. 6. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 INTERACTIVE SOCIAL
  7. 7. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 ENGAGING WORD OF MOUTH
  8. 8. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 EVENT COMMUNICATION CURVE INVITE PHOTO SOCIAL MEDIA INVITE PHOTO USER GROUP
  9. 9. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 - Authenticity (event, social media, communication) - Customer centric (event, communication) - Brand personification (event, communication) - Interactivity (event, social media, communication) - Immersion (event, communication) - Ego-satisfying (event, communication) - Sustainability (social media, communication) - Intimacy (event, communication) EVENT COMMUNICATION AS PART OF EXPERIENCE MARKETING
  10. 10. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Twitter - Plancast - LinkedIn - Facebook - … SOCIAL MEDIA AS PART OF EVENT MARKETING EVENT - Foursquare - Twitter # - … POST EVENT - LinkedIn - Slideshare - …
  11. 11. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Twitter - Plancast - LinkedIn - Facebook - … SOCIAL MEDIA AS PART OF EVENT MARKETING EVENT - Foursquare - Twitter # - … POST EVENT - LinkedIn - Slideshare - …
  12. 12. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  13. 13. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Twitter - Plancast - LinkedIn - Facebook - … SOCIAL MEDIA AS PART OF EVENT MARKETING EVENT - Foursquare - Twitter # - … POST EVENT - LinkedIn - Slideshare - …
  14. 14. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  15. 15. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Twitter - Plancast - LinkedIn - Facebook - … SOCIAL MEDIA AS PART OF EVENT MARKETING EVENT - Foursquare - Twitter # - … POST EVENT - LinkedIn - Slideshare - …
  16. 16. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  17. 17. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Save the date - Invitation - Survey - Social media - … CROSS CHANNEL AS PART OF EXPERIENCE MARKETING EVENT - LinkedIn - Twitter # - … POST EVENT - Survey - Photoblog - User groups - Slides - …
  18. 18. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Save the date - Invitation - Survey - Social media - … CROSS CHANNEL AS PART OF EXPERIENCE MARKETING EVENT - LinkedIn - Twitter # - … POST EVENT - Survey - Photoblog - User groups - Slides - …
  19. 19. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  20. 20. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Save the date - Invitation - Survey - Social media - … CROSS CHANNEL AS PART OF EXPERIENCE MARKETING EVENT - LinkedIn - Twitter # - … POST EVENT - Survey - Photoblog - User groups - Slides - …
  21. 21. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  22. 22. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 PRE EVENT - Save the date - Invitation - Survey - Social media - … CROSS CHANNEL AS PART OF EXPERIENCE MARKETING EVENT - LinkedIn - Twitter # - … POST EVENT - Survey - Photoblog - User groups - Slides - …
  23. 23. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  24. 24. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  25. 25. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
  26. 26. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 WATCH/LISTEN DIALOGUE/REGISTER
  27. 27. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 ALL CHANNELS DIALOGUE DRIVEN
  28. 28. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 AUTOMATE COMPLEXITY
  29. 29. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 DATA ENTRY IN & OUTBOUND
  30. 30. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 INSURED FOLLOW UP & DELIVERABILITY
  31. 31. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 CONVERSATION CROSS CHANNELS CRM
  32. 32. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 - Make e-mail subject personal and engaging - Spread communication - Recall participants a few days prior to event - Focus on customer, not on company TAKE AWAY TIPS
  33. 33. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 QUESTIONS?
  34. 34. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 - + 10 events/year - Event manager - E-mail: colortones@campaigndock.com - Subject: User group USER GROUP
  35. 35. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010 jan@campaigndock.com http://twitter.com/#!/campaigndock slideshare.net/janvancaneghem http://be.linkedin.com/in/janvancaneghem
  1. ¿Le ha llamado la atención una diapositiva en particular?

    Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

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