Campaigndock @ digital marketing forum

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How Marketing Automation closes the gap between sales and marketing

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Campaigndock @ digital marketing forum

  1. 1. How Marketing Automation closes the gap between sales and marketing jan@campaigndock.com | www.campaigndock.com How Marketing Automation closes the gap between sales and marketing
  2. 2. The context of sales has changed How Marketing Automation closes the gap between sales and marketing
  3. 3. In absence of sales and suppliers Based on referrals and online search The buying process today How Marketing Automation closes the gap between sales and marketing
  4. 4. Insights in the actual needs of customers Real dialogue Adequate answers Data driven content marketing automation How Marketing Automation closes the gap between sales and marketing
  5. 5. Inbound vs outbound How Marketing Automation closes the gap between sales and marketing
  6. 6. Business to business Content rich Longer sales cycle Does it fit your needs? How Marketing Automation closes the gap between sales and marketing
  7. 7. Introduce Analyse Argue Detect The anatomy of a sales pitch How Marketing Automation closes the gap between sales and marketing
  8. 8. - Email - Survey - Landing pages - Drip mail - Lead scores - Lead qualification - CRM Integration -… What’s cooking in the kitchen? How Marketing Automation closes the gap between sales and marketing
  9. 9. Single point of view Relevancy Qualified leads … and what is being served? How Marketing Automation closes the gap between sales and marketing

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