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Handshake Strategy: Create Successful Alliances BSC RISEAustin 2012
 

Handshake Strategy: Create Successful Alliances BSC RISEAustin 2012

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30-60% of strategic partnerships and alliances fail because of no system or a poor one. Successful alliances can bring in sales, identify funding sources, and save operational time and costs. ...

30-60% of strategic partnerships and alliances fail because of no system or a poor one. Successful alliances can bring in sales, identify funding sources, and save operational time and costs. Handshake Strategy™ is a 7-step process to improve your success and meet goals.

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  • Basically from Investorwords.com and Business Alliance Guide by Lynch
  • What’s your job? Owner/Executive Manager StaffWhat’s your primary goal today? See if my existing alliances are on course Improve them Learn how to start oneHow many Strategic Alliances have you been part of? None 1-5 More than 5Have your alliances been successful?Yes No Don’t know yet Hard to tell
  • Do it right once, you can do it again and again & succeed
  • From 2005 study by Cool and Roos The Role of Alliances in Corporate Strategy quoted by Steinhilber in Strategic Alliances also from Steinhilber
  • Need for or to leverage resourcesDownsizingReduce Production costs & R&DWorld class status goalsAchieve advantages of scale, scope & speedEnhance product developmentDiversify Create new businesses
  • Traffic & Exposure (Sales rep, channel partner or sponsor relationship)Dollars back Sales push (off invoice)
  • http://www.youtube.com/watch?v=ikiJN316kvA KUT & YNN Metoerologist
  • Dell & Intel
  • ContractsEmployment agreements
  • Basically from Investorwords.com and Business Alliance Guide by Lynch
  • SalesLocate near each other - Food court, Marine repair (Keema, TX), Japan’s business streets,IBIZ Districts, Enterprise Zones,Joint marketing efforts Coupon book for restaurants,Shared adCross promotion, joint events/activitiesHealth fairs, trade shows, hiring fairs, workshopsOperationsJoint negotiations for suppliesShared staffShared resources
  • Kappabashi street of restaurant supplies & Airbus
  • Kappabashi street of restaurant supplies & Airbus
  • Activity
  • Ad for how things connect – investment company ad http://www.youtube.com/watch?v=bjBrdfTwXqQ (video has been removed fro you tube)

Handshake Strategy: Create Successful Alliances BSC RISEAustin 2012 Handshake Strategy: Create Successful Alliances BSC RISEAustin 2012 Presentation Transcript