Business Model as Product

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Business Model as Product

  1. 1. Your product is not your company. Your company is your product! growth hack your way to increased value
  2. 2. Partner Network Key Resources Offer Distribution Channel Customer Segments Key Activities Customer Relationship Cost Structure Revenue Streams Product Development Customer Development Product Market Fit Lean Start-Up: Business Model Map Company equals user Business model equals product Key assumption equals feature features in each area answer the question, “company should be able to______”
  3. 3. <ul><li>Partner Network </li></ul><ul><li>Define potential partner universe </li></ul><ul><li>Define selection criteria and process </li></ul><ul><li>Define partner relationship </li></ul><ul><li>Key Resources </li></ul><ul><li>Define needed skill sets </li></ul><ul><li>Identify shelf-life of skill set </li></ul><ul><li>Offer </li></ul><ul><li>Define product (what you are offering) </li></ul><ul><li>Define value proposition (why you are offering) </li></ul><ul><li>Define target customer (to whom you are offering) </li></ul><ul><li>Distribution Channel </li></ul><ul><li>Define potential channels </li></ul><ul><li>Define rationale for direct or partner approach </li></ul><ul><li>Define partner universe </li></ul><ul><li>Define selection criteria and process </li></ul><ul><li>Define partner relationship </li></ul><ul><li>Customer Segments </li></ul><ul><li>Describe target use cases </li></ul><ul><li>Define target market eco-system(s) </li></ul><ul><li>Key Activities </li></ul><ul><li>Map key product activities </li></ul><ul><li>Define rationale for insource/outsource </li></ul><ul><li>Describe contingencies and dependencies </li></ul><ul><li>Customer Relationship </li></ul><ul><li>Define an acquisition plan </li></ul><ul><li>Define an activation plan </li></ul><ul><li>Define a referral plan </li></ul><ul><li>Define a retention plan </li></ul><ul><li>Cost Structure </li></ul><ul><li>Define important unit level and organizational costs </li></ul><ul><li>Identify characteristics of key costs (variable/fixed, increasing/decreasing with scale, critical/elective) </li></ul><ul><li>Revenue Streams </li></ul><ul><li>Describe revenue model </li></ul><ul><li>Define key revenue parameters (minimum unit costs, minimum total revenue required) </li></ul>Product Development Customer Development Company should be able to… Lean Start-Up: Business Model Map 26 key features of business model v.1.0
  4. 4. <ul><li>Business Strategist Pattern Recognizer Growth Hacker </li></ul>Who Am I? J. My Blog “ Grow Up” JAnthonyMez.wordpress.com My Email [email_address] My 140’s @janthonymez More Info

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