Insights and hidden opportunities

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Assignment 2
ARE YOU PAYING ATTENTION?
a Stanford Crash Course on Creativity

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Insights and hidden opportunities

  1. 1. Assignment 2INSIGHTS and HIDDENOPPORTUNITIES summary of the visit to a store
  2. 2. D1: is a discount store Large windows Simple Sign (you cant identify discounts) Two floors ceiling First Small information about discounts doors always open Modern style
  3. 3. Bad lighting Located prices above (you have to look up) And is not easy easy access to shopping carts
  4. 4. Few people Sensation of notenough merchandise and disordered
  5. 5. employees focused on the register There is no music… if Is cheap but…. Youyou talk everybody hear don’t want to stay
  6. 6. Floor at bad conditionsYou have to pay for the plastic bags it doesnt have impulse items near the cash register
  7. 7. Assignment 2Some conclusion About this store
  8. 8. • You have to show your value proposition, even outside the store (showing relevant discounts).• The music affect the environment , it brings privacy, confort and joy!• people are not stupid: they take the really cheap products, and the store lose opportunities. saving is not just for packaging or electricity.
  9. 9. • light is basic• locate prices should be simple• must combine economic and cheap products• Must identify real bargains• The client searches for service• you must provide a comfortable experience

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