SlideShare a Scribd company logo
1 of 15
Download to read offline
Blogging & Social Media Essentials

            Jennifer Janssen
      Online Advocacy & Outreach
      National Wildlife Federation

         Healing Our Waters –
        Great Lakes Restoration
           2012 Conference
My Background
Your Background
• Why are you here?
• Do you blog, or do you want to blog?
• Are you on Facebook & Twitter?
Why Blog

• Great search engine rankings
• Journalists use blogs to source stories
• Makes your org “real” & relevant
Why use Facebook.
• Your friends, family, supporters,
  media, decision-makers staff and
  donors are there.
• Social media users engage deeply.

                              250 “Likes”
                              55 Tweets
What Content Lives Where
                     Informal   Right Now




                     Formal     3 Years
                                from Now
When to Write a Blog Post
•   Today: Conference-inspired opinion piece
•   Reaction to relevant & timely news
•   Updates or overview of policy issue
•   Stories from events




             • What else?
When & How to Use Facebook
• 3+ times per week
• Comment on & share content
  – Your own content: blogs, news stories,
    features, reports, opinions, reactions
  – Share friend’s posts: allies, journalists,
    decision-makers, funders, supporters.
• Post strong images
How to Write a Blog Post
• Catchy & concise
  –   Write for audience
  –   700 words maximum
  –   Active voice
  –   Your voice
• Write for the web
  –   Clear headlines
  –   Subheadings
  –   Text blocks < 5 lines
  –   Compelling photos
Facebook
When & How to Use Twitter
• At least once a day
• To share facts from blogs & news
• When other people are (right now)
  – Hashtag: #healthylakes
Twitter
Hootsuite
Outline Your Blog Post
• Think:
  – Who are you talking to?
  – What do you want them to do?
• Write:
  – Your headline, lede text and action
• Social media
  – Facebook post (post image)
  – Bit.ly (share shortened link)
  – Tweet (fact with hashtag & link)
Go!

• Will you post this blog?

• Obstacles?

More Related Content

What's hot

Facebook 2014 - Tips and Tricks on Enhancing Your Impact
Facebook 2014 - Tips and Tricks on Enhancing Your ImpactFacebook 2014 - Tips and Tricks on Enhancing Your Impact
Facebook 2014 - Tips and Tricks on Enhancing Your ImpactAmy Hays
 
Take the Next Step: Do More with Social Media
Take the Next Step: Do More with Social MediaTake the Next Step: Do More with Social Media
Take the Next Step: Do More with Social MediaRob Robinson
 
Maximize Your Social Media Resources
Maximize Your Social Media ResourcesMaximize Your Social Media Resources
Maximize Your Social Media ResourcesBetsy Decillis
 
Kicking Your Twitter Presence Up a Notch
Kicking Your Twitter Presence Up a NotchKicking Your Twitter Presence Up a Notch
Kicking Your Twitter Presence Up a NotchMike Schlossberg
 
Cms expo social-media-process
Cms expo social-media-processCms expo social-media-process
Cms expo social-media-processDragonSearch
 
How to use content curation to build an audience placeholder
How to use content curation to build an audience placeholderHow to use content curation to build an audience placeholder
How to use content curation to build an audience placeholderSocialmatica
 
How To Be Twitter Literate
How To Be Twitter LiterateHow To Be Twitter Literate
How To Be Twitter LiterateMarissa Wasseluk
 
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...Roy Povarchik
 
Build Your Personal Brand!
Build Your Personal Brand!Build Your Personal Brand!
Build Your Personal Brand!Amy Lewis
 
Social media final presentation
Social media final presentationSocial media final presentation
Social media final presentationJeff Rodgers
 
What's all the blog about?
What's all the blog about?What's all the blog about?
What's all the blog about?jgold9
 
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social MediaHow To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social MediaCA Nimsoft
 
WHY YOU NEED TO USE GOOGLE-PLUS
WHY YOU NEED TO USE GOOGLE-PLUSWHY YOU NEED TO USE GOOGLE-PLUS
WHY YOU NEED TO USE GOOGLE-PLUSIrina Shamaeva
 

What's hot (20)

Facebook 2014 - Tips and Tricks on Enhancing Your Impact
Facebook 2014 - Tips and Tricks on Enhancing Your ImpactFacebook 2014 - Tips and Tricks on Enhancing Your Impact
Facebook 2014 - Tips and Tricks on Enhancing Your Impact
 
Mpi TechCon: Event Promotion
Mpi TechCon: Event PromotionMpi TechCon: Event Promotion
Mpi TechCon: Event Promotion
 
Fb for biz smclk
Fb for biz   smclkFb for biz   smclk
Fb for biz smclk
 
Take the Next Step: Do More with Social Media
Take the Next Step: Do More with Social MediaTake the Next Step: Do More with Social Media
Take the Next Step: Do More with Social Media
 
Maximize Your Social Media Resources
Maximize Your Social Media ResourcesMaximize Your Social Media Resources
Maximize Your Social Media Resources
 
Kicking Your Twitter Presence Up a Notch
Kicking Your Twitter Presence Up a NotchKicking Your Twitter Presence Up a Notch
Kicking Your Twitter Presence Up a Notch
 
Cms expo social-media-process
Cms expo social-media-processCms expo social-media-process
Cms expo social-media-process
 
How to use content curation to build an audience placeholder
How to use content curation to build an audience placeholderHow to use content curation to build an audience placeholder
How to use content curation to build an audience placeholder
 
How To Be Twitter Literate
How To Be Twitter LiterateHow To Be Twitter Literate
How To Be Twitter Literate
 
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
 
Lovette Ajayi - Blogging for Nonprofits
Lovette Ajayi - Blogging for NonprofitsLovette Ajayi - Blogging for Nonprofits
Lovette Ajayi - Blogging for Nonprofits
 
Build Your Personal Brand!
Build Your Personal Brand!Build Your Personal Brand!
Build Your Personal Brand!
 
Social media final presentation
Social media final presentationSocial media final presentation
Social media final presentation
 
What's all the blog about?
What's all the blog about?What's all the blog about?
What's all the blog about?
 
Journalism Blogs
Journalism BlogsJournalism Blogs
Journalism Blogs
 
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social MediaHow To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
 
WHY YOU NEED TO USE GOOGLE-PLUS
WHY YOU NEED TO USE GOOGLE-PLUSWHY YOU NEED TO USE GOOGLE-PLUS
WHY YOU NEED TO USE GOOGLE-PLUS
 
Fashion blogbiz
Fashion blogbizFashion blogbiz
Fashion blogbiz
 
LinkedIn Basics Presentation
LinkedIn Basics PresentationLinkedIn Basics Presentation
LinkedIn Basics Presentation
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 

Similar to Blogging & Social Media Essentials

Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaCosmic
 
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real StoriesSocial Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real StoriesSarah Page
 
Internet Marketing Recommendation
Internet Marketing RecommendationInternet Marketing Recommendation
Internet Marketing Recommendationsarahali006
 
Internet Marketing Recommendation
Internet Marketing RecommendationInternet Marketing Recommendation
Internet Marketing Recommendationsarahali006
 
710,000 Facebook Fans is Not Enough: NESCHO May 2012
710,000 Facebook Fans is Not Enough: NESCHO May 2012710,000 Facebook Fans is Not Enough: NESCHO May 2012
710,000 Facebook Fans is Not Enough: NESCHO May 2012Matt Cyr
 
Finaltuftspreso11092
Finaltuftspreso11092Finaltuftspreso11092
Finaltuftspreso11092guest872c894
 
Using social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing PlusUsing social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing Plusbbmarketingplus
 
Blogging Basics (for Nonprofits)
Blogging Basics (for Nonprofits)Blogging Basics (for Nonprofits)
Blogging Basics (for Nonprofits)Mykl Roventine
 
MACE Policy, Politics and Advocacy
MACE Policy, Politics and AdvocacyMACE Policy, Politics and Advocacy
MACE Policy, Politics and AdvocacyJeff Zahn
 
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Prof...
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Prof...Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Prof...
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Prof...Taylor Brione Ballard
 
UC Davis Susan Abplanalp Design
UC Davis Susan Abplanalp DesignUC Davis Susan Abplanalp Design
UC Davis Susan Abplanalp DesignGizmogirlsf
 
Game Changer: 5 Steps to Maximize Your Social Media Impact
Game Changer: 5 Steps to Maximize Your Social Media ImpactGame Changer: 5 Steps to Maximize Your Social Media Impact
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
 
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital Age
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital AgeEat Your Veggies and Do Social Media: Necessities for Authors in the Digital Age
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital AgeAshley M. Biggers
 
5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media Impact5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media ImpactResource Media
 
Bozeman Social Media Training
Bozeman Social Media TrainingBozeman Social Media Training
Bozeman Social Media TrainingDanielle Brigida
 

Similar to Blogging & Social Media Essentials (20)

Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
CMA2012: Social Media Bootcamp
CMA2012: Social Media BootcampCMA2012: Social Media Bootcamp
CMA2012: Social Media Bootcamp
 
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real StoriesSocial Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
 
Social media-overview
Social media-overviewSocial media-overview
Social media-overview
 
Internet Marketing Recommendation
Internet Marketing RecommendationInternet Marketing Recommendation
Internet Marketing Recommendation
 
Internet Marketing Recommendation
Internet Marketing RecommendationInternet Marketing Recommendation
Internet Marketing Recommendation
 
710,000 Facebook Fans is Not Enough: NESCHO May 2012
710,000 Facebook Fans is Not Enough: NESCHO May 2012710,000 Facebook Fans is Not Enough: NESCHO May 2012
710,000 Facebook Fans is Not Enough: NESCHO May 2012
 
Gonzales - Extending your brand through facebook
Gonzales - Extending your brand through facebookGonzales - Extending your brand through facebook
Gonzales - Extending your brand through facebook
 
Finaltuftspreso11092
Finaltuftspreso11092Finaltuftspreso11092
Finaltuftspreso11092
 
Using social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing PlusUsing social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing Plus
 
Finaltuftspreso11092
Finaltuftspreso11092Finaltuftspreso11092
Finaltuftspreso11092
 
Social IRL Bootcamp
Social IRL BootcampSocial IRL Bootcamp
Social IRL Bootcamp
 
Blogging Basics (for Nonprofits)
Blogging Basics (for Nonprofits)Blogging Basics (for Nonprofits)
Blogging Basics (for Nonprofits)
 
MACE Policy, Politics and Advocacy
MACE Policy, Politics and AdvocacyMACE Policy, Politics and Advocacy
MACE Policy, Politics and Advocacy
 
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Prof...
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Prof...Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Prof...
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Prof...
 
UC Davis Susan Abplanalp Design
UC Davis Susan Abplanalp DesignUC Davis Susan Abplanalp Design
UC Davis Susan Abplanalp Design
 
Game Changer: 5 Steps to Maximize Your Social Media Impact
Game Changer: 5 Steps to Maximize Your Social Media ImpactGame Changer: 5 Steps to Maximize Your Social Media Impact
Game Changer: 5 Steps to Maximize Your Social Media Impact
 
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital Age
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital AgeEat Your Veggies and Do Social Media: Necessities for Authors in the Digital Age
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital Age
 
5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media Impact5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media Impact
 
Bozeman Social Media Training
Bozeman Social Media TrainingBozeman Social Media Training
Bozeman Social Media Training
 

Recently uploaded

Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAbdul-Hakim Shabazz
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...virgfern3011
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...University of Canberra
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinIpsos France
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduDreamTamilnadu
 
19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde NewsFeed1
 
Ministry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfMinistry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfSABC News
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioAlexisTorres963861
 

Recently uploaded (9)

Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe Whitley
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream Tamilnadu
 
19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf
 
Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde
 
Ministry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfMinistry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdf
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicio
 

Blogging & Social Media Essentials

  • 1. Blogging & Social Media Essentials Jennifer Janssen Online Advocacy & Outreach National Wildlife Federation Healing Our Waters – Great Lakes Restoration 2012 Conference
  • 3. Your Background • Why are you here? • Do you blog, or do you want to blog? • Are you on Facebook & Twitter?
  • 4. Why Blog • Great search engine rankings • Journalists use blogs to source stories • Makes your org “real” & relevant
  • 5. Why use Facebook. • Your friends, family, supporters, media, decision-makers staff and donors are there. • Social media users engage deeply. 250 “Likes” 55 Tweets
  • 6. What Content Lives Where Informal Right Now Formal 3 Years from Now
  • 7. When to Write a Blog Post • Today: Conference-inspired opinion piece • Reaction to relevant & timely news • Updates or overview of policy issue • Stories from events • What else?
  • 8. When & How to Use Facebook • 3+ times per week • Comment on & share content – Your own content: blogs, news stories, features, reports, opinions, reactions – Share friend’s posts: allies, journalists, decision-makers, funders, supporters. • Post strong images
  • 9. How to Write a Blog Post • Catchy & concise – Write for audience – 700 words maximum – Active voice – Your voice • Write for the web – Clear headlines – Subheadings – Text blocks < 5 lines – Compelling photos
  • 11. When & How to Use Twitter • At least once a day • To share facts from blogs & news • When other people are (right now) – Hashtag: #healthylakes
  • 14. Outline Your Blog Post • Think: – Who are you talking to? – What do you want them to do? • Write: – Your headline, lede text and action • Social media – Facebook post (post image) – Bit.ly (share shortened link) – Tweet (fact with hashtag & link)
  • 15. Go! • Will you post this blog? • Obstacles?

Editor's Notes

  1. My background. Online campaigns: advocacy, marketing and outreach on climate &amp; energy, and GLs restoration. Online editorial work: Helping campaign staff on our climate &amp; energy teams, and the GLRC work blogs into their communication &amp; advocacy plans; then helping them learn how to write and distribute the blogs. NWF and NWF Great Lakes Regional Center and NWF Action Fund. Using web content on NWF.org; blog content on Wildlife Promise; Facebook; Twitter to advance campaigns.
  2. Google finds blog posts faster than standard pages Blog URLs are easy to read http://blog.nwf.org/wildlifepromise/2011/01/bird-of-the-week-bald-eagle/ Search engines (and readers) know what this is about Blog posts are link sources for other bloggers Links power SEO NWF’s Wildlife Promise blog: - Blog readers average 71% more time on the page than the rest of the site -80% of blog readers that visit the main NWF site are new visitors (to the main site) – so blog is pulling people to nwf.org Journalists use blogs and social media to source stories 91% of journalists, reporters and editors use search engines to do their job 89% use blogs 65% us social networks Source: TopRankBlog - How Journalists Use Search and Social Media Other Reading: Mashable - How Journalists Use Social Media for Real Results NWF has also used blogs to pitch news stories. Makes your organization “real” by sharing your staff’s authentic voices. -Important for donors &amp; supporters Makes your org relevant &amp; timely. Also connects your content. -Speed &amp; connection. Connect your work to what is happening to the world, and what is happening in the world to your content. -Thanks to the multitude of tags and links in blogs, your content from diverse areas and campaigns are linked wherever they do converge. Brings together issues more wholistically than on your website, which is not making the timely connections. Everyone else is blogging. Now that discussions on your issues are happening in blogs, don’t let your voice be left out. It is too big of an opportunity to spread your message in an interesting, opinionated, and relevant way to ignore or do poorly.
  3. People are there. Why not share what you have to say with them? Really, you owe it to your fans and to yourself to share that photo that shows your org going something good, or shares your opinion with a funny/sharp/sweet/intense photo. Social Media Users Engage Deeply -“22% of all time [is spent on social media sites]. For the first time ever, social network or blog sites are visited by three quarters of global consumers who go online. The average visitor spends 66% more time on these sites than a year ago, almost 6 hours in April 2010 versus 3 hours, 31 minutes last year.” Jeremy Owyang http://www.web-strategist.com/blog/2010/01/19/a-collection-of-social-network-stats-for-2010/ -Facebook claims that 50% of active users log into the site each day. This would mean at least 175 million users every 24 hours. Jake Hird http://econsultancy.com/us/blog/5324-20+-mind-blowing-social-media-statistics-revisited -Facebook counts for 44% of all online sharing (of blog posts, articles, information, photos, etc.) Maggie Fox http://socialmediatoday.com/maggiefox/257248/best-2010-social-media-stats-year-review
  4. Often there is confusion about the difference between blogs and news articles/press releases, and how the types of content fit together. *Evergreen website content and more frequently changing web features are formal and longer lasting information on the topics your org works on. *Press release = news article. Supposedly neutral and reporting facts. Sometimes dry. *Blog post = op-ed. Make it spicy. Write quickly (but give proper review.) Give it opinion and a strong lede/intro. Toss in an emotionally compelling image. Help people feel something and ask people to DO something (leave a comment to tell what they think, share the article/image, take an action, donate money). *Social media = entertaining nuggets. Twitter=facts. Facebook=images. Along with those posts of facts or images, include a short link to your blog post.
  5. Today: Use something you heard at the conference that peaked your interest, and that reinforced the main advocacy message of the conference – that the presidential candidates need to pledge to support Great Lakes restoration and fighting Asian carp. We’ll draft it in a moment.
  6. What makes for good online content? Write with your own voice Write often (Minimums: Blog &amp; Facebook, several times per week; Twitter, at least once per day.) Write with your reader in mind (catchy, concise) Write with reasonable expectations for yourself Most of your posts won’t be great Most of your posts won’t be widely read People willing to be provocative will get more traffic than you in short run
  7. Admin panel – don’t let it suck you in. Strong image in the style of a FB meme. Facebook wants your best content: the images, questions, infographics, memes and snarky comments that help share your blogs and get your main message out there. This is a big part of sharing the great blog posts that you are going to learn how to write.
  8. And Bitly for shortening links.
  9. Who are you talking to, and what do you want them to do?
  10. Photo: US FWS