“ Revolutionary change does not come as one cataclysmic moment but as an endless succession of surprises, moving zigzag toward a more decent society. We dont have to engage in grand, heroicactions to participate in the process of change. Small acts, when multiplied by millions ” of people, can transform the world. Howard Zinn († January 27, 2010)
A worldwide idea-sharing platformfor innovative waysto deal with wasteand the exchange ofcreative ideas onconsumption. » The collective waste intelligence hub.
Did you know? To avoid nuclear waste, people of the German city Schönau bought the energy grid from the domestic provider to change to renewable energies. North Americans throw away 2.5 million plastic In six days, urban India produces an bottles every hour. amount of waste that equals twice the weight of the Empire State Building. 2.6 billion people in the world do not have access to improved sanitation. There is more plastic in the oceans than there is plankton.
Did you know? Two avoid nuclear waste, the people of German city Schönau bought the the energy grid from the do- mestic provider to change to renewable energies. North Americans throw away 2.5 million plastic In six days, urban India produces an bottles every hour. amount of waste that equals twice the weight of the Empire State Building. 2.6 billion people in the world do not have access to improved sanitation. Waste is a global Issue. There is more plastics in the oceans than there is plankton.
Big Issues. Bigger Initiatives.No doubt, world summits are essential when it comes to identifying, discussing andagreeing on common grounds to achieve mutual understanding.But, it is a long way from mutual understanding to collective action and social impact.And in the meantime ...? Source: www.flickr-com/photos/usag-yongsan/2808245888.jpg
Biomer Plastics Reprocessing 2 Biodegradable plastics from PETFertiloo 3Basic sanitation that turnshuman waste into fertilizer Skeleton Sea 1 Trash art that cleans the sea PeePoople 3 Single-use "toilet" for devolping countries Healthy City 4 Social innovations leading to peer-organized waste collection
Idea 01 SkeletonSea› Skeleton Sea Background Idea A group of three surfers realized that their favorite Using waste that has been collected from the surfing spot in the Azores became more and more oceans as an artwork raw-material littered, thus they started collecting trash from the ocean. After separating the waste, a pile of flip- Implementation flops reminded them of the skin of a fish. In a 24 hours session they built a fish right on the beach. Three European surfers, who work as artists, cre- When asked what to do with it by the local peo- ate sea-life sculptures and exhibit them publicly ple, they answered that they would release it into or release them to the oceans. the sea. Impact Challenge Raising awareness on ocean pollution. The artwork Next to toxic materials, plastic waste is the big- is presented on several art-exhibitions worldwide. gest threat to the oceans. Because plastic does not In 2010 "The Aquarium" in the Basque town of San decompose, every single plastic particle will stay Sebastian showed 20 pieces of the artists. More in the water for good and will inevitable find its than 3,500 visitors and enormous media atten- way back to its maker. "We want to raise aware- tion through Spanish TV and newspapers, helped ness for a cleaner ocean. Plastic does not disap- spreading the message of "keeping the oceans pear in the water. It takes a flip-flop 1000 years clean!", to an even wider audience. to disappear. By now, the constant flow of human garbage reaches the deepest and most remote re- gions on this planet. According to UNO statistics, www.skeletonsea.com every square kilometer of ocean contains 120,000 pieces of floating plastic. In certain parts of the ocean, there is six times more plastic than plank- ton. And yet, macro-waste is still not classified as pollution by law. Mankind turns the sea into a giant waste bin.
Idea 02 Biomer Plastics› PR: Biomer Plastics B Reprocessing Reprocessing Background Idea BPR claims our perception of waste as merely rub- BPR takes a common PET plastic bottle and upcy- bish and not as a valuable commodity to be the cles it into biodegradable plastic pellets which are biggest obstacle solving our waste problem. used to manufacture medical equipment or per- ishable food packaging. The UK is still one of the biggest contributor for the amount of waste entering landfills in the EU. Implementation More than half of consumer goods are packaged in plastic. Currently the vast majority of plastics BPR is currently seeking funding to build a test are shipped to Hong Kong, before reprocessed in facility near Sheffield, United Kingdom. The val- China. ley was the industrial heartland of mining, before rapid decline after the events of the miners strikes Challenge in the 1980s. The challenge is twofold. On the one hand, due Impact to the decline in mining industry in the UK, peo- ple in the Rother Valley face unemployment, loss A clean, cost effective plastic recycling that stimu- of livelihood and social problems. On the other lates local economies. hand, it is to find a substitute for shipping used consumer goods that contain PET abroad, by tak- ing part in the PET reprocessing market. http://www.myoocreate.com/entries/340
Idea 03 Fertiloo Peepoople› Fertiloo Peepoople Background Implementation According to the WHO, more than three billion Peepoople AB was founded 2006 and is based in people in the world have no access to improved Stockholm, Sweden. Research for the Peepoo toi- sanitation. As a consequence open defecation is let has been conducted in cooperation with the widely practiced, contaminating water-sources Swedish University of Agricultural Science and the and spreading preventable water-born diseases. Royal Institute of Technology. It will be available in late-2010. Challenge The Fertiloo was designed by Stanford students Industrial sanitation solutions are too expensive and the Kenyan social entrepreneur organiza- for developing countries and often disregard local tion Nuru and costs less than $100, which is the sanitation habits. amount of money saved by not having to buy in- dustrial fertilizer. Idea Impact Both ideas give access to improved sanitation by designing a low-tech solution. Safely collecting and reusing human waste not only reduces family health expenses and improves Peepoople is a biodegradable slim bag which is quality of life, but also helps saving 20% of their used as a mobile toilet. An inside layer of ster- annual income currently spent on industrial ferti- ile material prevents all contact with the excre- lizer and top soil. ment and guarantees the bag to be odor-free for at least 24 hours. www.peepoople.com The Fertiloo is a light-weight compost latrine which is installed at Kenyan farms. Its design con- siders traditional sanitation habits and human More info on Fertiloo waste can later be used as fertilizer.
Idea 04 Ciudad Saludable› iudad Saludable C Background Implementation Solid waste management is a serious problem in Peru. Ciudad Saludable provides highly efficient »low-tech Before Ciudad Saludable started its work, some 1,000 tons trash collection and processing« as well as waste man- of garbage were being generated daily in Cono Norte, one agement services that are more dependable and less ex- of Lima’s largest slums. Only half of it got collected by pensive than those provided by municipal governments. official municipal workers. Remainders usually were left It encourages people to pay a modest fee by using crea- to accumulate in stinking waste heaps or strewn along tive and educating marketing incentives that emphazise public roads and in vacant lots. Futhermore waste often the health benefits of waste collection. Paying custom- gets dumped into rivers, contaminating the the drinking ers sometimes get rewarded by planting trees in front of sources for many families. This situation is alike in towns their houses and prompt payers even receive gifts such as throughout the country. kitchen baskets. Challenge Impact People neither wanted to or couldn’t afford to pay for 6 Million peoples living conditions have been improved, public waste collection nor had they an awareness of its thousands of jobs were generated and the general level importance to health issues. Levels of education are low of education and awareness regarding the reasonable while unemployment and poverty are usually very high. handling of waste raised remarkably. While in upscale suburbs where the city government collects the trash, Idea waste collection payment rates are below 40%, the rates in Ciudad Saludable’s microenterprises districts are over Ciudad Saludable turned these problems into an profit- 80% now. able opportunity. By working in partnership with munic- ipalities, it brought over 1,500 waste collectors in those slums into employment. Their work in return steadily im- www.ciudadsaludable.org proves health and living conditions for more than 6 mil- lion disadvantaged people living in these areas.
Aymar Ccopacatty (Lake Titicaka, Peru), preserving Blikvanger (Venlo, The Netherlands), encouraging Earthship Biotecture (New Mexico, USA), Using recy- InterfaceFLOR (West Yorkshire, UK), first commercialan ancient spinning and weaving technique using children to put litter in a bin by making it enjoyable. cled materials to build self-sufficient, off-the-grid carpet manufacturer taking back its products afterwaste. housing. use to recycle them creating a real life-cyle.The Junkman (Vermont, USA), trained percussionist Ubico Studio (Tel Aviv, Israel), sustainable furniture Waste Ventures (Bihar, India), supporting wastepick- Waste Land (Jardim Gramacho, Brazil), a movie por-and composer using discarded materials to produce solely made from recycled materials. ers to collaborate as entrepreneurs, thereby enabling traying a society on the worlds largest landfill in thetones not available in traditional instruments. access to international markets. outskirts of Rio de Janeiro.Senseable Trash (Seattle, USA), GSM tracking of trash Seaventures (Kota Kinabalu Sabah, Malaysia), a Burrowburrow (Rhode Island, USA), creating animaltracks to understand the removal-chain in urban former oil-digging rig getting a second life as scuba- inspired sculptures from broken electronics and ma-areas. diving hotel. chine parts.
While world politicians gather at isolated summits, people already take action.The cases above are consequences of single ideas originated in creativity, suffer, circumstance, curiosity or need. Many waste ideas and solutions emerge in families, communities and innovative organisations. Often unrecognized.Everywhere these agents of change take action. Now.
Where and how do we find them?Can we apply their solutions to ourproblems? Can we multiply their im-pact? How many people havent welistened to? Why dont we give thema voice? Why dont we use their po-tential? Why dont we support theirideas? Why dont we facilitate aglobal movement? Is there a globalmovement, already? Why dont wegive access to our own ideas? Whydont we ...
Where and how do we find them?Can we apply their solutions to ourproblems? Can we multiply their im-pact? How many people havent we How tolistened to? Why dont we give them give them a voice,a voice? Why dont we use their po- make them visible to all, theirtential? Why dont we support NOW?ideas? Why dont we facilitate aglobal movement? Is there a globalmovement, already? Why dont wegive access to our own ideas? Whydont we ...
Well map ideas that make waste an issue by providing the worlds first idea-sharing andcollective intelligence platform solely dedicated to the topic. By making technological, so-cial and cultural waste innovations visible, we pave the ground for a bottom-up wasterevolution.Our mission is to accompany people to a life with sustainable technologies and holisticways of consumption, by pragmatically bridging the time until concepts like cradle-to-cradle replace our current industrial make-take-waste paradigm.
Two search modes: Exploration and edutainment mode for lurkers and low-involved people. Research mode for high-involved pro users. The most impressive cases are prominently featured A detailed rich-media description of every on the homepage. case is extended by social networking functions and the possibility to track the ideas development in other countries.Our community-driven platform will be a Google or OpenMaps mashup that uses thepower of visualization and connectivity to other platforms to foster visual sense-makingand the free travel of waste ideas around the world.
Our community-driven platform will be a Google or OpenMaps mashup that uses thepower of visualization and connectivity to other platforms to foster visual sense-makingand the free travel of waste ideas around the world.
Our application will … … be the worlds first intelligence platform for waste, that not only addresses technological but also social and cultural innovations. … include social networking functions for spreading and replicating already existing waste innovations to other countries and industry contexts. … be the first site that collects those ideas in a structured way enabling target-oriented research, comparison and benchmarking. … make heavy use of visualization for sense-making and inspiration. … connect like-minded people from all over the world to facilitate the waste revolution.
Users 01Environmental Service In-dustry // Anton Larssen (43),Senior RD Manager, Busi-ness Development @ Veolia,Paris Anton Larssen Environmental Service Industry Anton regularly executes market and trend research. His main task is to identitfy dis- ruptive patterns or new technological so- lutions in early stages, that could affect his companies current business models. GWI not only helps him monitoring new market entrances and best practices worldwide but also provides him with interesting insights and ideas that pos- sibly could be integrated into his compa- nies portfolio. Be it via recruitments, in- vestments or partnerships with respective startups or technology providers arranged over GWI or by just transfering interesting (cost-saving) concepts to his business di- visions. By the way: Anton also appreciates the insightful side effect of learning a lot about the different cultural contexts those Photo Credit: www.flickr.com_photos_beglendc_330353975.jpg solutions are embedded into.
Users 02NGOs // Oleba Numgabi (27),Volunteer Helper @ Terre De Oleba NumgabiHommes, Bukuni (burkinaFaso) NGOs Oleba knows that many efforts in devel- opment aid fail as they don’t take the local contexts and cultures into account sufficiently. But she also knows that many proven ideas and concepts could be eas- ily transferred to even far-away countries that have similar problem areas. That’s why she is very keen on connecting to peers with same interests. Be it for learn- ing exchange or even partnering projects. GWI helps her in various aspects. First of all, she proudly can make ideas, concepts and achievements of her organization vis- ible and accessible for others. Secondly she is enabled to see, what other help or even commercial organizations are do- ing and can transfer their concepts to her own problems. And thirdly, her work will benefit from the idea exchange by cata- lysing eco- or social-entrepreneurship for people in her field of application with Photo Credit: www.flickr-com/photos/usag-yongsan/2808245888.jpg simple means.
Users 03Private Equity // Jeff Clarks Jeff Clarks(58), Private Investor andDealmaker @ Sustainvest, Private EquityLondon Like Anton, Jeff is always after the next big thing. His problem usually never is having to little money to invest. His day- by-day challenge is knowing where and what to buy into with his clients capital. Western markets are saturated, competi- tion over the few growing industries is very tough and risky. He needs to make informed decisions where business op- portunites in early stages of their devel- opment become apparent – especially in emerging markets like India and South- East Asia, that are hard to access without a dense network on-site. For him GWI is another welcomed source for scanning early signals. It serves him as a kind of observation and contact plat- form for possible investment opportuni- ties in their earliest stages or at least as another highly specialized trend watch tool for a field with highest growth ex- Photo Credit: www.flickr-com/photos/argonne/5042177106.jpg pectations.
Users 04Governmental Services // ElinFlotabo (45), AdministrationSecretary @ Ministry of Eco-nomics, Copenhagen Elin Flotabo Governmental Services Elin appreciates GWI for its up-to-date case studies of new waste technologies and initiatives from other countries in the world. A short query through the GWI-API gives important (performance) indicators for her nation compared to others. She can use GWI as an additional benchmark tool to get a feeling of the »innovation performance« of other countries. Additionally she becomes aware of emerging future fields in waste innova- tions that could also be relevant for her Photo Credit: www. flickr-com/photos/jimgris/3755334432.jpg regional business development activities.
Users 05 Susan Steiner Ordinary low-involvement UserSusan Steiner (24) // Student@ Zeppelin University, Frie- Susan is an »ordinary student«, havingdrichshafen, Germany better things to do than engaging herself with waste. The other day a friend of her posted a re- ally cool YouTube-Video on Facebook. It shows a funny bin that thanks every pe- destrian for throwing in trash, while it moans with others that carelessly let drop stuff on the footway. After having instantly forwarded the link to other friends, she discovers a whole playlist of funny ideas how to deal with waste and finally GWI - the playlist cura- tor – catches her curiousity. While explor- ing the various ideas on the map, she re- alizes how easy it can be to make a small but significant difference in the reason- able handling of waste. She also starts remembering her last years trip to Asia, where she saw a very pragmatic approach of recycling old bottles by using them to build river rafts and asks herself: “Seems like this idea isn’t in here yet. I could submit this case…”
Find ways to put social peer pressure on people by building on positivism and promising opportunities to solve our global (waste) problems.Broaden peoples perception of waste as a valuable commodity and re- enforce cross-cultural collaboration from bottom-up.Raise awareness and make ideas visible that otherwise would have been overlooked. Connect people who make those ideas and their derivatives come true.Facilitate the transfer, adaption and improvement of grassroots and high- tech waste ideas around the world.
Inspire the adapted replication of complex and successful technical or social innovation models for akin but different contexts.Provide an open research platform that takes up on cultural practices,geographical conditions and other frequently overlooked variables, that often prevent the assertive implementation of (waste) innovations.Help comparing, discussing and benchmarking existing solutions against each other for their viability within certain problem contexts.Observe and support potential business opportunities all over the world – especially in developing countries. Catalyze a new dimension of social entrepreneurship.
Jan Schmiedgen Christian RudolphJan (32) co-founded his own branding agency after high-school, where he Christian (25) studied Business Administration at Fontys, Netherlands, wherewas responsible for interface design and brand consulting in new media en- he co-founded a students management consultancy. He did several intern-vironments. During that time he advised many German SME’s and Start-ups. ships at companies like ErnstYoung Singapore and BASF Foresight Germany,He studied Strategic Communication and Planning at Berlin University of Arts, and works as an external advisor for Phillips Design on top of his studies.Germany and is still a self-employed brand and business model innovation Christian’s main roles at GWI are fundraising, customer/investor relationshipconsultant. His roles at GWI are to strategically plan, coordinate and super- management and community moderation.vise the technical and creative development of the platform.www.jan-schmiedgen.de http://christianrudolph.wordpress.comhttp://twitter.com/#!/brandsystemUXD http://twitter.com/#!/orgadesign
Our Network of Supporters and Advisors. Kenset Agentur für Innovation Wissenstransfer Wer wir sind Kenset ist ein Beratungsunternehmen für Innovation und Wissenstransfer mit Sitz in Berlin. Unsere Arbeit fußt auf zwei Annahmen: Nicht-technische Innovationen gewinnen wirtscha lich an Bedeutung. Sie ent- stehen durch erfolgreichen Wissenstransfer an produktiven Schnittstellen. Was wir tun Kenset begleitet Unternehmen und NPOs bei der Exploration und Entwicklung neuer Themen-, Geschä s- und Handlungsfelder. Hierfür recherchieren, sti en, ordnen und bilanzieren wir Wissen und Nichtwissen. Wir nutzen qualitative und quantitative Methoden sowie neueste Erkenntnisse aus wissenscha licher and... Forschung und Entwicklung. Kenset glaubt an oﬀene Innovationsprozesse und hil , interne und externe Wissensressourcen zu identiﬁzieren sowie diese eﬀektiv und nachhaltig zu nutzen. Für wen wir arbeiten Die Kunden von Kenset sehen sich mit Veränderungen in der Gesellscha konfrontiert. Ihre Umwelt for- muliert neue Anforderungen an strategische Bereiche wie Corporate Responsibility, Kommunikation und Personalmanagement. Gleichzeitig wächst das verfügbare Wissen schneller als die Kapazitäten zu seiner Bewältigung. Gemeinsam mit unseren Kunden suchen wir nach Antworten auf kommende Fragen. Wie wir arbeiten Für unsere Kunden erarbeiten wir einen Zugang zum Wissen der Anderen: Wo liegen innerhalb und außerhalb der Organisation relevante Wissensressourcen vor? Kenset moderiert, übersetzt und vernetzt unterschiedlichste Wissensträger. Wir interessieren uns für das implizite und explizite Wissen von Mitar-
... Our current Main Sponsor: Berliner Stadtreinigung, Germany www.BSR.de
Objectives Roadmap July 2010 August 2010 September 2010 October 2010 November 2010 December 2010 January 2011 February 2011 March 2011 April 2011K 25 WK 26 WK 27 WK 28 WK 29 WK 30 WK 31 WK 32 WK 33 WK 34 WK 35 WK 36 WK 37 WK 38 WK 39 WK 40 WK 41 WK 42 WK 43 WK 44 WK 45 WK 46 WK 47 WK 48 WK 49 WK 50 WK 51 WK 52 WK 1 WK 2 WK 3 WK 4 WK 5 WK 6 WK 7 WK 8 WK 9 WK 10 WK 11 WK 12 WK 13 WK 14 WK 15 WK 16 GlobalWasteIdeasPresentation Planning 1.6 weeks C.R.; J.S.sentation Planning (Coder, Spons… C.R.; J.S. Visual Project Identity Platform Corporate Design + Presentation Layout 2.2 weeks TH Implementation of our Communication Materials 1w J.S. Clarify Legal Issues, Financing and Coding Support Market Research (Competitor Scanning, Crowdfunding) 1 month Lobbying: Aquire Supporters 2 weeks C.R.; J.S. Legal Information 1w C.R. Conception Application Planning + Use Cases 1 month Interface Design Screendesign Frontend (2-3 Iterations) Screendesign Backend (2-3 Iterations) XHTML-Templates + AJAX Programming Setup/Clariﬁcation of the IT-Infrastructure (Bugtracking, S… Coding of the Application/Framework First Prototype Internal Testing Phase / Bug Tracking Financing and Develop- RollOut and Online Establishing of an Debugging I External Usability Testing Generate Business ment of the Platform Community Building Offline Community Debugging II Models from Data? Beta Launch Beta-Testing Phase (2012) (Beginning of 2013) (2013-2014) (2013-20xx) Content Creation (min. 100 Cases) Usability Lab Tests Online Feedback Finetuning / Usability Adjustments Social Media Campaign Research Planning (Special Interest etc.) 1w J.S.; C.R. Milestone Vision Execution Milestone Vision Milestone Vision Milestone Vision 2 weeks To begin the development of the To build up a community of To build an offline community of To observe in what way people O cial Launch Invitation Roadtrip framework and build first pro- 20.000 people via a social web many people and organisations use our tool and deduce busi- Ongoing Maintenance (Community Relations, New Ideas, etc.) totype iterations in order to feed campaign. (e.g. NGOs, NPOs, develop- ness models that emerge out of the database with our collected ment aid programmes, etc.) that possible scope creeps. (Scenario: ideas and run the first usability Implementation Steps spreads our existing ideas and To offer premium access or sub- tests. While inviting the beta us- brings in new ones - especially scriptions to professional re- ers well execute a large-scaled in/from countries, where internet search tools and advanced filter Implementation Steps social web campaign worldwide access is only partially available. systems on our platform, so that Secure the funding for the run- and a PR campaign in Germany we can serve as a business intel- ning IT costs and other project (and other countries via our dis- Implementation Steps ligence provider.) costs. Initiate an Open Source seminators). Establishment of collaborations project with some handpicked and partnerships with respective Implementation Steps lead system engineers and inter- organisations via roadshows, our We intentionally dont know yet. face designers, while beginning disseminators, the community to establish a personal network etc. of first possible beta users and (media and PR) disseminators.