Presentation Communication & Multimedia Design

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  • 1. “Electronic media are a typical Dutch topproduct. They stimulate equality, transparency and communication.” Willem Woudenberg, partner Eden Design 9 januari 2009
  • 2. Historical perspective of the Communication & Multimedia Design course
  • 3. •  From the 80s on, digital media have become fully integrated into our society •  First there were textual, then visual, and after that multimedial information sources •  Information is becoming freely available to a continuously growing group op people Historical perspective CMD
  • 4. This leads to: •  a more critical consumer •  growth of possibilities and choices •  a consumer that becomes a producer; participant in the decision making about services and products (prosumer) The new customer therefore demands more innovative and more user-centric solutions and products Historical perspective CMD
  • 5. Examples of user-centric solutions
  • 6. Aibo keeps single persons company, highly popular in Japan Emotional connection with a machine. Smart objects
  • 7. With RFID tags refrigerators will become able to determine what’s inside and order products online that are running out. Smart objects
  • 8. The mobile platform is developing rapidly. A growing market for games and informational content. Mobiele toepassingen
  • 9. Interface design
  • 10. Games get more serious Serious Games
  • 11. …and can help you even in homes for to get/stay in shape elderly people
  • 12. The Nike Sportskit is a succesful example of productinnovation by two major companies. The Nike & iPod Sports Kit
  • 13. What is needed to design these products and services? •  professionals with a broad oriëntation and interest •  that can work in a ever changing (technological) workfield •  that have knowledge of communication, technology, design, human-computer and human-human interaction •  that are able to think user-centric User-centeredness demands…
  • 14. Avans CMD educates students to become strategic and innovative problem-solvers that knows how to use design, communication and technology to develop (interactive) media solutions that comply with the wishes and needs of bussinesses and end-users from all areas of society.
  • 15. •  A Communication & Multimedia Designer designs solutions for communication and interaction issues. Preferably in a innovative and durable way. •  These solutions are mostly multimedial. •  And are created by interdisciplinary teams The blue area is the area of   SYSTEM the focus for the CMD’er   USER
  • 16. Education @ CMD
  • 17. •  Curriculum is based on skills, knowledge and attitude that student needs in the profesional world. •  Education by projects like in the professional practice •  Students work on projects in interdisciplinary teams like in professional practice •  Process is important (not only the product) •  Lots of research, experimenting, out-of-the-box Characteristics education CMD
  • 18. Project-based education Each quarter in year 1 and 2 has a project. Central theme each quarter is a realistic (innovative) new media solution. Underlying concepts: Y1: phases of development of interactive media (analysis, concept, design, realization) Y2: products for various domains in society: work and study, leisure, care and well-being, living Characteristics education Breda
  • 19. Student Projects
  • 20. Game installation for four people
  • 21. Interface innovation for Dutch bank
  • 22. Graduation exposition 2008
  • 23. Liquid moving screen
  • 24. Haptic interface: ice melting machine operated by shouting (useless but great research)
  • 25. Structure of CMD course Years 1 and 2 are equal for all student and lay the groundwork for knowledge, skills and attitude on design, communication and technology. Learning by projects. 3rd year (first half): specialization 3rd year (second half): professional practice 4th year (first half): minors (free choice specialization) 4th year (second half): graduation project and thesis Structure CMD Breda
  • 26. Specializations
  • 27. Information and Interaction Creative Technology Multimedial Design Interaction Strategy Specializations CMD Breda
  • 28. Information and Interaction Focuses on the accessibility of complex information, interface design, behavioral design, human-computer interaction Specializations CMD Breda
  • 29. Creative Technology Focuses on research of new technologies. Creating and realizing technologically innovative new media solutions. Media engineering. Specializations CMD Breda
  • 30. Multimedial Design Focuses on the design of multimedial- and crossmedial solutions. Design for the senses. Storytelling/Narration. Experience design. Specializations CMD Breda
  • 31. Interaction Strategy Connects communication problems from organizations to knowledge about target audiences and develops new media communication-strategies end means for this. Specializations CMD Breda
  • 32. Domain Theory & Reflection Provides general theory lessons Subjects are: •  philosophy •  media-ethics •  theory of culture •  technology and society
  • 33. Domain Professional Skills Provides course elements like: •  English, Dutch •  presentational skills •  interview skills
  • 34. Professional Practice
  • 35. Where do our students work? •  Creative Industries -  Media design -  Exhibition design -  Communication design •  Service industries •  Game development •  R&D labs for interactive media •  Publishing and broadcasting •  Governments •  Profit and not-for-profit organizations •  ICT industry •  Media consultancies
  • 36. CMD Breda is part of the Academy for Media & User Experience Avans University of Applied Science, Breda
  • 37. Thank you for your attention If you require additional information please contact Jan Peeters, vice dean of Academy of Media & User Experience jph.peeters@avans.nl