Social Media Checklist for Business - Real Estate
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A checklist for business and real estate agents/companies to define social media goals and steps to implement them.

A checklist for business and real estate agents/companies to define social media goals and steps to implement them.

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Social Media Checklist for Business - Real Estate Document Transcript

  • 1. Social Media & Online Branding Checklist for Business Review of Outcomes & Goals What do we want to accomplish with our social media strategy? Be specific. What is the measurement of success? Do we want to communicate and build more relationships online? Build brand awareness? Visitors complete a form, sign up for something, calls or emails for more information, becomes a prospect for our business or service? Who is our target audience? Our perfect customer? What social media and networking sites are they using? How do we know or how can we find out? Who is going to maintain our social media presence? Write and upload the blog posts? Status updates? Do we have the resources to sustain our strategy? How do we measure success? Are we measuring views, traffic, comments, subscribers, leads, sales? Jan OʼBrien 702-858-9191" page 1 www.JanOBrien.com " www.Business-Blog-Consultant.com "
  • 2. Social Media & Online Branding Checklist for Business Join Social Networks Date Facebook Fan Page http://www.facebook.com/pages/create.php Facebook Group http://www.facebook.com/apps/application.php?id=2361831622&b If youʼre not sure - read these blog posts for more insights: http://mashable.com/2009/05/27/facebook-page-vs-group/ http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/ Twitter http://twitter.com/ Twitter 101 for Business http://twitter.com/Twitter101 LinkedIn http://linkedin.com/ YouTube (if video content is in your overall plan) www.youtube.com Other Video Distribution sites (www.TubeMogul.com) **Refer to Video List Identify specialty/niche social networks for your business Create & Maintain a Company Blog Date Design/Launch: Do it Yourself or Hire a Social Media/Blog Consultant Complete the Blog Preparation Checklist Execute plan to maintain & update the blog; respond to comments Add your business to online business directories & review sites Date Google Local Business Center http://www.google.com/local/add/ Yahoo! Local http://local.yahoo.com/ ZoomInfo http://www.zoominfo.com/Search/AddNewCompany.aspx Yellow Pages http://listings.yellowpages.com/ Yelp.com http://www.yelp.com/business Kudzu.com https://register.kudzu.com/packageSelect.do Merchant Circle http://www.merchantcircle.com/corporate/services.html Jan OʼBrien 702-858-9191" page 2 www.JanOBrien.com " www.Business-Blog-Consultant.com "
  • 3. Social Media & Online Branding Checklist for Business Add your business to online business directories & review sites Date City Search http://www.citysearch.com/aboutcitysearch/advertise_with_us Angieʼs List https://company.angieslist.com/Default.aspx Social BookMarking & Other Profile Sites Date Google http://www.google.com/profiles Retaggr http://www.retaggr.com/ Yahoo! Answers http://answers.yahoo.com/ Digg http://digg.com/register/ StumbleUpon http://www.stumbleupon.com/sign_up.php Delicious https://secure.delicious.com/register Technorati http://technorati.com/account/signup/?destination=/ Brand & Reputation Monitoring Date Identify keywords, company name/nicknames/ and individual names to monitor: Google Alerts http://www.google.com/alerts Yahoo Alerts http://help.yahoo.com/l/us/yahoo/alerts/ Blog Posts http://technorati.com/ Blog Comments http://www.backtype.com Discussion Boards – Forums http://boardtracker.com/ Twitter Search http://search.twitter.com Jan OʼBrien 702-858-9191" page 3 www.JanOBrien.com " www.Business-Blog-Consultant.com "
  • 4. Social Media & Online Branding Checklist for Business Real Estate Specific Strategies Date Active Rain http://activerain.com/ Trulia Voices http://www.trulia.com/agents/ Zillow http://www.zillow.com/learnmore/what-zillow-offers-real-estate- agents.htm ** Video Distribution SItes Date TubeMogul - http://tubemogul.com/ set up account here and get distribution to the following sites (You must set up an account with each service first) Blip.tv http://www.blip.tv/ Daily Motion http://www.dailymotion.com/us Graspr (How To Videos) http://www.graspr.com/ Howcast (How to videos) http://www.howcast.com/ Metacafe http://www.metacafe.com/ MSN Video http://video.msn.com/video.aspx?mkt=en-us My Space http://www.myspace.com/ Revver http://www.revver.com/ Veoh http://www.veoh.com/ Yahoo! Video http://video.yahoo.com/ YouTube http://www.youtube.com/ Viddler http://www.viddler.com/ Vimeo http://www.vimeo.com/ 5min http://www.5min.com/ Jan OʼBrien 702-858-9191" page 4 www.JanOBrien.com " www.Business-Blog-Consultant.com "