Social media marketing strategy for wal mart

Social Media Marketing Strategy for Wal-Mart
ADV492
Hyun Woo Son

Wal-Mart Overview
Operates retail stores in various formats across the world
Discount Stores, supercenters, neighborhood markets, marketside, and Sam’s Clubs in the U.S.
Wide assortment of merchandise at everyday low prices (EDLP)
Offers its products through various e-commerce websites including walmart.com and samsclub.com

Challenge and Goal
Challenge
Two million employees increase exposure to increasing wages and high healthcare costs
Growth in internet retailing to serve larger market
Goal
Serve 1 billion customers a week in 20 years’ time
The chain of stores will add 500,000 jobs in the next five years.

Integrated Theme
Original Theme
Everyday Low Prices
Adding Theme
Anywhere Anytime
Through many types of new media, we can give the information and communicate with the customer directly anytime and anywhere

Objectives and Target market
Objectives
Increasing reach to consumers by the new media
Target market
Younger and International people
Younger people are more familiar with new media
Through new media, we can communicate with international people and market

The New Media for Campaign 1
YouTube Promoted Video
Making a video clip ad and upload in YouTube Promoted video
Reason
Cheap
Reach our target market at once
All year round

Blog
Give the many promotion and products information
Communicate with the customers
Upload the pictures
Attract more younger people to share their voices

Google ads with Search Engine Optimization
Finding good keywords related with Wal-Mart
Getting more important to search in Google
Without Wal-Mart word, appearing Wal-Mart sites with good keywords

Evaluating Success of the Campaign
Blogger outreach
Check Blog
Google Analytics
Gain Google ads’ results
Monitter
Track tweets with keywords

Budget Allocation
YouTube Promoted video
Depending on click number
You only pay when people click to see your video
Blog
$10~$1,000
Free website to make blog
Pay for looking good
Google ads
No minimum spending requirement
Pay only for results

Timeline
Promoted Video, Blog, Google ads will run every months in the year
We need to keep these campaigns run every months because of communication with the customers and cheap

Social media marketing strategy for wal mart

by Hyun Woo Son

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