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Social media marketing strategy for wal mart
Social media marketing strategy for wal mart
Social media marketing strategy for wal mart
Social media marketing strategy for wal mart
Social media marketing strategy for wal mart
Social media marketing strategy for wal mart
Social media marketing strategy for wal mart
Social media marketing strategy for wal mart
Social media marketing strategy for wal mart
Social media marketing strategy for wal mart
Social media marketing strategy for wal mart
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Social media marketing strategy for wal mart

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  • 1. Social Media Marketing Strategy for Wal-Mart ADV492 Hyun Woo Son
  • 2. Wal-Mart Overview  Operates retail stores in various formats across the world  Discount Stores, supercenters, neighborhood markets, marketside, and Sam’s Clubs in the U.S.  Wide assortment of merchandise at everyday low prices (EDLP)  Offers its products through various e-commerce websites including walmart.com and samsclub.com
  • 3. Challenge and Goal  Challenge  Two million employees increase exposure to increasing wages and high healthcare costs  Growth in internet retailing to serve larger market  Goal  Serve 1 billion customers a week in 20 years’ time  The chain of stores will add 500,000 jobs in the next five years.
  • 4. Integrated Theme  Original Theme  Everyday Low Prices  Adding Theme  Anywhere Anytime  Through many types of new media, we can give the information and communicate with the customer directly anytime and anywhere
  • 5. Objectives and Target market  Objectives  Increasing reach to consumers by the new media  Target market  Younger and International people  Younger people are more familiar with new media  Through new media, we can communicate with international people and market
  • 6. The New Media for Campaign 1  YouTube Promoted Video  Making a video clip ad and upload in YouTube Promoted video  Reason  Cheap  Reach our target market at once  All year round
  • 7. The New Media for Campaign 2  Blog  Give the many promotion and products information  Communicate with the customers  Upload the pictures  Attract more younger people to share their voices
  • 8. The New Media for Campaign 3  Google ads with Search Engine Optimization  Finding good keywords related with Wal-Mart  Getting more important to search in Google  Without Wal-Mart word, appearing Wal-Mart sites with good keywords
  • 9. Evaluating Success of the Campaign  Blogger outreach  Check Blog  Google Analytics  Gain Google ads’ results  Monitter  Track tweets with keywords
  • 10. Budget Allocation  YouTube Promoted video  Depending on click number  You only pay when people click to see your video  Blog  $10~$1,000  Free website to make blog  Pay for looking good  Google ads  No minimum spending requirement  Pay only for results
  • 11. Timeline  Promoted Video, Blog, Google ads will run every months in the year  We need to keep these campaigns run every months because of communication with the customers and cheap

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