Sentiment and metrics
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Presentation for Humix conference: Humans & marketing in the mix

Presentation for Humix conference: Humans & marketing in the mix

http://www.humix.be/nl/blog/humix-sessies-humans-marketing-mix

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  • Blog posts fade in memory but these ratings stay until the app is removed from the store <br />
  • How Companies Can Use Sentiment Analysis to Improve Their Business <br />
  • 1 question survey – asked at the right time – when I’m free, when I’m motivated (positively or negatively) <br /> Maybe a good time to get a review in the app store! <br />
  • Engineers might define what a ‘good’ call is but only by asking users can you know what they think a good call is – users feelings are the true measure of their satisfaction <br />
  • By tracking your users’ behavior and showing you what they exactly do with your app <br />
  • By showing you were they encounter problems with your app and how they feel about it <br />
  • By showing you were things go wrong and giving your development team the right insights to improve their designs <br />

Sentiment and metrics Presentation Transcript

  • 1. Paul Davies Co-founder UXprobe
  • 2. Sentiment and Metrics
  • 3. User Sentiment
  • 4. Social Media
  • 5. Automated Sentiment Analysis Automated sentiment analysis is the process of training a computer to identify sentiment within content through Natural Language Processing
  • 6. BLAH BLAH BLAH Blah Blah Blah Blah Blah BlahBlah Blah Blah Blah Blah Blah Blah Blah BlahBlah Blah Blah Blah Blah Blah Blah Blah Blah BlahBlah Blah Blah
  • 7. Direct Engagement Feedback Surveys
  • 8. No Thanks!
  • 9. Metrics
  • 10. Sentiment and Metrics Metrics contextualize the sentiment Sentiment humanize the metrics
  • 11. UXOUS
  • 12. UXOUS shows you how
  • 13. UXOUS shows you why
  • 14. UXOUS helps you make the right decisions
  • 15. UXOUS helps you make your users happy
  • 16. True insights Better apps
  • 17. uxous.com uxpro.be @uxprobe