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Presentation for Humix conference: Humans & marketing in the mix

Presentation for Humix conference: Humans & marketing in the mix

http://www.humix.be/nl/blog/humix-sessies-humans-marketing-mix

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  • Blog posts fade in memory but these ratings stay until the app is removed from the store <br />
  • How Companies Can Use Sentiment Analysis to Improve Their Business <br />
  • 1 question survey – asked at the right time – when I’m free, when I’m motivated (positively or negatively) <br /> Maybe a good time to get a review in the app store! <br />
  • Engineers might define what a ‘good’ call is but only by asking users can you know what they think a good call is – users feelings are the true measure of their satisfaction <br />
  • By tracking your users’ behavior and showing you what they exactly do with your app <br />
  • By showing you were they encounter problems with your app and how they feel about it <br />
  • By showing you were things go wrong and giving your development team the right insights to improve their designs <br />

Sentiment and metrics Sentiment and metrics Presentation Transcript

  • Paul Davies Co-founder UXprobe
  • Sentiment and Metrics
  • User Sentiment
  • Social Media
  • Automated Sentiment Analysis Automated sentiment analysis is the process of training a computer to identify sentiment within content through Natural Language Processing
  • BLAH BLAH BLAH Blah Blah Blah Blah Blah BlahBlah Blah Blah Blah Blah Blah Blah Blah BlahBlah Blah Blah Blah Blah Blah Blah Blah Blah BlahBlah Blah Blah
  • Direct Engagement Feedback Surveys
  • No Thanks!
  • Metrics
  • Sentiment and Metrics Metrics contextualize the sentiment Sentiment humanize the metrics
  • UXOUS
  • UXOUS shows you how
  • UXOUS shows you why
  • UXOUS helps you make the right decisions
  • UXOUS helps you make your users happy
  • True insights Better apps
  • uxous.com uxpro.be @uxprobe