Selling with social media

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A short presentation on how to use social media to enhance sales, focusing on Twitter, Youtube and Facebook as sales tools. Given in Malmo, Sweden on 17th of September 2010 at Ahrens Rapid Growth, by Jan Kees Fokkens of 42Republic.nl

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Selling with social media

  1. 1. SOCIAL MEDIA Malmö, 17 September 2010 Jan Kees Fokkens
  2. 2. Why should you use social media in business.... your
  3. 3. At all?
  4. 4. A short recap
  5. 5. A short recap Social Media is bigger than Sex on the web....
  6. 6. A short recap Social Media is bigger than Sex on the web.... If Facebook were a country, it would be bigger than the US
  7. 7. A short recap Social Media is bigger than Sex on the web.... If Facebook were a country, it would be bigger than the US 80% of companies use social media for recruitment
  8. 8. A short recap Social Media is bigger than Sex on the web.... If Facebook were a country, it would be bigger than the US 80% of companies use social media for recruitment 95% of these use Linkedin
  9. 9. A short recap Social Media is bigger than Sex on the web.... If Facebook were a country, it would be bigger than the US 80% of companies use social media for recruitment 95% of these use Linkedin Fastest growing segment on Facebook is: Females between 55 and 65......
  10. 10. A short recap Social Media is bigger than Sex on the web.... If Facebook were a country, it would be bigger than the US 80% of companies use social media for recruitment 95% of these use Linkedin Fastest growing segment on Facebook is: Females between 55 and 65...... Youtube is the 2nd largest search engine in the world
  11. 11. A short recap Social Media is bigger than Sex on the web.... If Facebook were a country, it would be bigger than the US 80% of companies use social media for recruitment 95% of these use Linkedin Fastest growing segment on Facebook is: Females between 55 and 65...... Youtube is the 2nd largest search engine in the world Wikipedia is as accurate as Encyclopedia Brittanica
  12. 12. A short recap Social Media is bigger than Sex on the web.... If Facebook were a country, it would be bigger than the US 80% of companies use social media for recruitment 95% of these use Linkedin Fastest growing segment on Facebook is: Females between 55 and 65...... Youtube is the 2nd largest search engine in the world Wikipedia is as accurate as Encyclopedia Brittanica 25% of search results for the Top 20 largest brands are links to user generated content.
  13. 13. A short recap Social Media is bigger than Sex on the web.... If Facebook were a country, it would be bigger than the US 80% of companies use social media for recruitment 95% of these use Linkedin Fastest growing segment on Facebook is: Females between 55 and 65...... Youtube is the 2nd largest search engine in the world Wikipedia is as accurate as Encyclopedia Brittanica 25% of search results for the Top 20 largest brands are links to user generated content. 78% of consumers trust peer recommendations and only 14% trust advertising..
  14. 14. A short recap Social Media is bigger than Sex on the web.... If Facebook were a country, it would be bigger than the US 80% of companies use social media for recruitment 95% of these use Linkedin Fastest growing segment on Facebook is: Females between 55 and 65...... Youtube is the 2nd largest search engine in the world Wikipedia is as accurate as Encyclopedia Brittanica 25% of search results for the Top 20 largest brands are links to user generated content. 78% of consumers trust peer recommendations and only 14% trust advertising.. Only18% of TV campaigns generate a positive ROI.
  15. 15. MEDIA CONTROL
  16. 16. Insights are Key
  17. 17. SO WHERE DO WE START?
  18. 18. 6000 followers @telegraafboycot within 24 hours 1000 cancellations Boycot profiles on Facebook and Hyves Boycot twibbon
  19. 19. DAMAGE CONTROL 1. React quickly 2. Be open 3. Make it personal 4. Participate in the discussion
  20. 20. LET’S CONTINUE..
  21. 21. Case: Starbucks
  22. 22. 13,709,454 FANS tekst
  23. 23. AND THEY’RE ON TWITTER
  24. 24. WHAT CAN WE LEARN? Global presence is good, but adapt locally. Digital has a central role and serves Marketing, PR and Customer Service Choose and create the content that your brand fans are going to find relevant at opportunities to drive sales, to drive customer satisfaction, and to save money Look at the metrics: “free pastry day” drove 1 million extra customers to the stores who bought coffee and claimed their free pastry
  25. 25. KEY POINT Drive Customer Satisfaction Drive Sales Save Money
  26. 26. COMMUNITIES The community should have a purpose Put community at the heart of what you do Select the right tools Dedicate proper resource Understand that your users are not all the same Don't broadcast at your community Remember that community members are people
  27. 27. Tools
  28. 28. THE FACTS Lots of effort Linkes to all relevant social profiles Booking online with instant sharing Staying involved with the local community Website visits have more than tripled 75% of business is generated online
  29. 29. THE FACTS Specialty shop for homemade and vintage looking gifts Facebook, Twitter, Etsy, Blog Increase in website visitors Increase in followers Interactions increase Sales increase Free publicity Never underestimate the word of mouth
  30. 30. AND NOW..
  31. 31. THE BIG QUESTION IS...
  32. 32. THE BIG QUESTION IS... Will it blend?
  33. 33. WILL IT BLEND? The company: Blendtec Their product: blenders Facts: iPhone video has been watched 9 million times in 3 years The iPad video has already been watched 8.6 million times in 5 months! The series has gathered more than 135 million hits and is not slowing down. Annual sales in 2006, prior to the iPhone video: 40 million US Sales increase since 2006: 700%
  34. 34. THANK YOU Jan Kees Fokkens jankees@42republic.nl

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