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Location Based Services - Intro Keynote zum 2. LBMAberlin
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Location Based Services - Intro Keynote zum 2. LBMAberlin



Übersicht zum Status Quo von Location Based Services in Deutschland 2013.

Übersicht zum Status Quo von Location Based Services in Deutschland 2013.
Keynote im Rahmen des #lbmaberlin von http://www.janheinemann.com & http://www.janhendriksenf.de



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Location Based Services - Intro Keynote zum 2. LBMAberlin Location Based Services - Intro Keynote zum 2. LBMAberlin Presentation Transcript

  • Location Based Services by Jan-Hendrik Senf & Jan Heinemann
  • Almost everything is a location What is a Location Based Service?
  • Location Based Services in Germany What‘s out there? View slide
  • Touch and Travel Location Based Service View slide
  • Die wichtigsten Location Based Services Google Local & Yelp (bzw. Qype)
  • Foursquare Social local mobile for every kind of business
  • Foursquare A lot of potential‣>30 million users‣1 million businesses‣40 million venues‣3 billion check-ins
  • Foursquare Business Features‣Control your location /branding‣Create Specials‣Push Updates‣Create Events‣Insights through Analytics
  • Foursquare Check it out & Check in
  • Foursquare Sharing is caring
  • Foursquare Powerful API & Apps
  • Foursquare What happened to business development
  • Location Based Services Numbers & Questions‣51% aller mobilen Telefone sind Smartphones (Comscore 2013)‣49% der Smartphone Nutzer sind Always on (TNS Infratest 2013)‣82% der Smartphone Nutzer haben lokale Informationen gesucht -80% sind daraufhin aktiv geworden (Google 2012)‣42% suchen mind. 1x pro Woche nach lokalen Informationen -14% täglich (Google 2012)Also trotz absoluter Relevanz für den Nutzer - Warum hebt dasThema Location Based nicht ab?Was kann unternommen, werden um das Thema signifikantvoranzubringen?
  • Thank You! Did you check-in?Jan-Hendrik Senfhttp://www.janhendriksenf.de@_SENF_&Jan Heinemannhttp://www.janheinemann.com@jankbx
  • Quellen:Image Slide 1 - FoursquareImage Slide 2 - Screenshot of Berlin http://www.sightsmap.com/Images Slide 3 - Studie der Bayrischen Landeszentrale für neue Medien http://www.goldmedia.com/publikationen/studien/info/article/studie-zu-location-based-services.htmlVideo Slide 4 - http://www.youtube.com/watch?v=ESd_mEo2p4cImage Slide 5 - Google Local / YelpImage Slide 6 - FoursquareImage Slide 7 - Foursquare for BusinessesImage Slide 8 - FoursquareImage Slide 9 - Foursquare Android AppImage Slide 10 - Facebook & Twitter Web AppsImage Slide 11 - FoursquareImage Slide 12 - FoursquareNumbers Slide 13 - http://www.tns-infratest.com/presse/presseinformation.asp?prID=3195, http://www.comscore.com/ger/Insights/Presentations_and_Whitepapers/2013/2013_Future_in_Focus_Digitales_Deutschland, http://services.google.com/fh/files/blogs/our_mobile_planet_germany_de.pdf