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Location Based Services - Intro Keynote zum 2. LBMAberlin
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Location Based Services - Intro Keynote zum 2. LBMAberlin

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Übersicht zum Status Quo von Location Based Services in Deutschland 2013. ...

Übersicht zum Status Quo von Location Based Services in Deutschland 2013.
Keynote im Rahmen des #lbmaberlin von http://www.janheinemann.com & http://www.janhendriksenf.de

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  • 1. Location Based Services by Jan-Hendrik Senf & Jan Heinemann
  • 2. Almost everything is a location What is a Location Based Service?
  • 3. Location Based Services in Germany What‘s out there?
  • 4. Touch and Travel Location Based Service
  • 5. Die wichtigsten Location Based Services Google Local & Yelp (bzw. Qype)
  • 6. Foursquare Social local mobile for every kind of business
  • 7. Foursquare A lot of potential‣>30 million users‣1 million businesses‣40 million venues‣3 billion check-ins
  • 8. Foursquare Business Features‣Control your location /branding‣Create Specials‣Push Updates‣Create Events‣Insights through Analytics
  • 9. Foursquare Check it out & Check in
  • 10. Foursquare Sharing is caring
  • 11. Foursquare Powerful API & Apps
  • 12. Foursquare What happened to business development
  • 13. Location Based Services Numbers & Questions‣51% aller mobilen Telefone sind Smartphones (Comscore 2013)‣49% der Smartphone Nutzer sind Always on (TNS Infratest 2013)‣82% der Smartphone Nutzer haben lokale Informationen gesucht -80% sind daraufhin aktiv geworden (Google 2012)‣42% suchen mind. 1x pro Woche nach lokalen Informationen -14% täglich (Google 2012)Also trotz absoluter Relevanz für den Nutzer - Warum hebt dasThema Location Based nicht ab?Was kann unternommen, werden um das Thema signifikantvoranzubringen?
  • 14. Thank You! Did you check-in?Jan-Hendrik Senfhttp://www.janhendriksenf.de@_SENF_&Jan Heinemannhttp://www.janheinemann.com@jankbx
  • 15. Quellen:Image Slide 1 - FoursquareImage Slide 2 - Screenshot of Berlin http://www.sightsmap.com/Images Slide 3 - Studie der Bayrischen Landeszentrale für neue Medien http://www.goldmedia.com/publikationen/studien/info/article/studie-zu-location-based-services.htmlVideo Slide 4 - http://www.youtube.com/watch?v=ESd_mEo2p4cImage Slide 5 - Google Local / YelpImage Slide 6 - FoursquareImage Slide 7 - Foursquare for BusinessesImage Slide 8 - FoursquareImage Slide 9 - Foursquare Android AppImage Slide 10 - Facebook & Twitter Web AppsImage Slide 11 - FoursquareImage Slide 12 - FoursquareNumbers Slide 13 - http://www.tns-infratest.com/presse/presseinformation.asp?prID=3195, http://www.comscore.com/ger/Insights/Presentations_and_Whitepapers/2013/2013_Future_in_Focus_Digitales_Deutschland, http://services.google.com/fh/files/blogs/our_mobile_planet_germany_de.pdf