Evaluation of end user services offered through the web
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Evaluation of end user services offered through the web



Workshop 2 Report

Workshop 2 Report



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Evaluation of end user services offered through the web Evaluation of end user services offered through the web Presentation Transcript

  • Evaluation of end user services offered through the web Workshop 2, ELAG 2008
  • Participants
    • Maja Zumer
    • Irene Weerman
    • Janis Ziedins
    ELAG 2008, Workshop 2
  • Evaluation ELAG 2008, Workshop 2
    • e valuation is a continuous process, before, after and during (user centered) design
    • e valuation should be part of the budget
    ELAG 2008, Workshop 2
    • f irst know your mission and your users, what should you accomplish with your site and for whom
    ELAG 2008, Workshop 2
    • s tudy general needs and expectations
    • e valuate a prototype
    ELAG 2008, Workshop 2
  • Tools ELAG 2008, Workshop 2
  • With your users
    • f ocus groups
    • u ser interviews and surveys
    • user observation, think aloud, post searching interview
    • measure user satisfaction
    • investigate what the user knows about the service
    • try to get a representative sample
    • r eward participants
    • t ry to attract potential users by going outside of your library
    ELAG 2008, Workshop 2
  • Problems
    • d ifferent users experience different things as user friendly
      • s ee a variety of users
    • a sking about desired services will not mean that these services will be used.
      • q uick try-outs on the web (measure use and reaction)
    ELAG 2008, Workshop 2
  • By yourself (without your users)
    • a nalyze possible problem areas by
    ELAG 2008, Workshop 2
  • Analyzing log files
    • frequency of page views
    • paths followed through site
    • domains users come from
    • search terms they use
    • type of searching
    • 0 hits
    • boolean operators used
    • indexes used
    • results that are viewed
    • how long they search
    • do they modify their search
    ELAG 2008, Workshop 2
    • y ou see what they do but you don’t see why and you don’t see whether they (users) are happy
    ELAG 2008, Workshop 2
    • e valuating your site against existing guidelines (e.g . user friendliness)
    • comparing your website with websites from other fields (e.g. business sites)
    ELAG 2008, Workshop 2
  • How can you get more response from users ?
    • e ncourage comments, both positive and negative
      • and show that you act on them
    • a dvertise new features
    ELAG 2008, Workshop 2
  • Start with
    • http://www.usability.gov/pdfs/guidelines.html
    ELAG 2008, Workshop 2