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Evaluation of end user services offered through the web
 

Evaluation of end user services offered through the web

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Workshop 2 Report

Workshop 2 Report

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    Evaluation of end user services offered through the web Evaluation of end user services offered through the web Presentation Transcript

    • Evaluation of end user services offered through the web Workshop 2, ELAG 2008
    • Participants
      • Maja Zumer
      • Irene Weerman
      • Janis Ziedins
      ELAG 2008, Workshop 2
    • Evaluation ELAG 2008, Workshop 2
      • e valuation is a continuous process, before, after and during (user centered) design
      • e valuation should be part of the budget
      ELAG 2008, Workshop 2
      • f irst know your mission and your users, what should you accomplish with your site and for whom
      ELAG 2008, Workshop 2
      • s tudy general needs and expectations
      • e valuate a prototype
      ELAG 2008, Workshop 2
    • Tools ELAG 2008, Workshop 2
    • With your users
      • f ocus groups
      • u ser interviews and surveys
      • user observation, think aloud, post searching interview
      • measure user satisfaction
      • investigate what the user knows about the service
      • try to get a representative sample
      • r eward participants
      • t ry to attract potential users by going outside of your library
      ELAG 2008, Workshop 2
    • Problems
      • d ifferent users experience different things as user friendly
        • s ee a variety of users
      •  
      • a sking about desired services will not mean that these services will be used.
        • q uick try-outs on the web (measure use and reaction)
      ELAG 2008, Workshop 2
    • By yourself (without your users)
      • a nalyze possible problem areas by
      ELAG 2008, Workshop 2
    • Analyzing log files
      • frequency of page views
      • paths followed through site
      • domains users come from
      • search terms they use
      • type of searching
      • 0 hits
      • boolean operators used
      • indexes used
      • results that are viewed
      • how long they search
      • do they modify their search
      ELAG 2008, Workshop 2
      • y ou see what they do but you don’t see why and you don’t see whether they (users) are happy
      ELAG 2008, Workshop 2
      • e valuating your site against existing guidelines (e.g . user friendliness)
      • comparing your website with websites from other fields (e.g. business sites)
      ELAG 2008, Workshop 2
    • How can you get more response from users ?
      • e ncourage comments, both positive and negative
        • and show that you act on them
      • a dvertise new features
      ELAG 2008, Workshop 2
    • Start with
      • http://www.usability.gov/pdfs/guidelines.html
      ELAG 2008, Workshop 2