Let Go! 8 Steps to Success in a post 2.0 World

Let Go:8 Steps to Success Go! 2.0 World Let in a post8 Steps to Success in a post 2.0 World

Letting Go: Letting Go8 Steps to Success in a post 2.0 World8 Steps to Success in a post 2.0 World

Losing Control:8 Steps to SuccessControl Losing in a post 2.0 World8 Steps to Success in a post 2.0 World

Why are some companies so overwhelmingly successful on the network?(While others seem to be killing themselves off)

Or, what makes Google Google?

We’ve seen afundamental shift in how value is created1. Collapse in the cost of creation2. The network changes everything

We used to focus on building core competencies

Cheap coordination allows value to becreated on the edges

Were moving from an industrial age...

...to a networked one.

Industrial age assumptions still rule.

But the networked world doesn’t work that way

The way for a business to thrive in thenetworked world is to adapt to the network (not the other way around)

Be Like the Internet8 Steps to Success in a post 2.0 World

That leads to two questions:1. Um, what?2. Ok, but how?

Basically, get used to it being out of your control

Most of what matters to your business ishappening outside your business

And it’s happening faster and faster

YOU ARE A NODE

YOU ARE A NODE you

YOU ARE A NODE y

Your new home page

Ok, sure, but practically what does this mean?

8 ways in which you* can change to...BE LIKE THE INTERNET

1.From control to chaos

Adapting to chaos: we’re naturals “They walk fast and they walk adroitly. They give and they take, at once aggressive and accomodating. With the subtlest of motions they signal their intention to one another.” William Whyte, City (1969)

Unpredictability requires new ways to plan

Iteration Iteration Iteration IterationIterationIterationIteration Iteration

Yelp: customers lead the conversation

Disney’s image in the hands of passersby

2.From convention to instinct

From red oceans to blue oceans

Southwest: ignoring sacred cows

Starbucks: coffee becomes a lifestyle

American Apparel: upstart with an attitude

3.From process to flow

The industrial model:Hierarchies and procedures

The network model:Fluid dynamics

As seen in the brain’s synapses...

As see in a colony of ants...

What is Flow?Flow is the mental state of operation in which the person is fully immersed inwhat he or she is doing, characterized by a feeling of energized focus, fullinvolvement, and success in the process of the activity.Flow, is also another name for "ﬂux" in physics, which is the rate at whichsomething travels through a given cross section

Product development teams are adapting to manage the speedand uncertainty of the network

Abandoning the waterfall for the washing machine

Improvising directly with customers Example: 30 Boxes

4.From documentation to collaboration

If the goal is to get into flow and avoid top-heavy process, how?

Whiteboard sessions

Cocktail napkin collaboration

Rapid prototyping

Bioteams that leverage short messaging

Pixar’s approach to movie development

“Make it OK for people to challenge an idea ortwo, the good ideas can withstand it and theweaker ideas fall away and make room forsomething [better].”-Brad Bird, Writer/Director of the Incredibles

5.From fear to confidence

Fear of competition

There’s nowhere to hide anymore

Embrace critics and whistleblowers

vs. Kaiser Permanente

The truth about the Digg revolt

Jetblue apologizes via Youtube

6.From ownership to stewardship

In service of a higher purpose

Ted Rheinold of Dogster“About week 3 I realized I wasn’tin charge anymore.”

It’s true forindividualpractitionersas well

Google aims to be a steward forthe Internet’s decentralizednature, its core social good.

7.From walls to openness

It’s not clear where you interestsend and others begin

Secrecy is obsolete

Boundaries are optional

Create ecosystems around your business

Measure success by themeaningful connections in your own network

8.From inside to outside

There’s a lot moregoing on outside yourbusiness

How do you need to change toBE LIKE THE INTERNET?

Develop a practice of valuing ideas on their merits and their connections

Beliketheinternet.pbwiki.comCome by our wiki to share stories about to put these principles into practice

Thank you. blog.getsatisfaction.comBeliketheinternet.pbwiki.com lane@getsatisfaction.com thor@getsatisfaction.com

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Let Go! 8 Steps to Success in a post 2.0 World

by Clint Wilson on Dec 05, 2010

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