Clement Greenberg1909 – 1994 an American essayist knownmainly as an influential visualart critic closely associated withAmerican Modern art of themid-20th century. In particular, he is best remembered for hispromotion of the abstractexpressionist movement and wasamong the first published criticsto praise the work of painterJackson Pollock.
Avant-Garde and KitschWritten in 1939 and first published in the Partisan Review Journal.Alexandrianism:
Avant-Garde Culture “Art for Art’s Sake” Subject matter or Content becomes something to be avoided like the plague. Kazimir Malevich, Black Square, c. 1913Abstract art uses a visual language of form, color and line to create acomposition which may exist with a degree of independence from visualreferences in the world
The Imitation of ImitatingInspiration from the medium Braque, Harbor Mondrian, Composition with Yellow, Blue, andPicasso, The Guitar Player Red
Kandinsky, Transverse LineMiro, Cat Encircle by the Flight of a Bird Brancusi, Bird in Space
Klee, Insula DulcamaraCézanne,Mount Sainte-Victoire Matisse, Luxe, calme et volupté
“Kitsch” a product of the Industrial Revolution Ersatz Culture, (the inferior culture)Repin, Ivan the Terrible and His Son
The values of the vividly recognizable, the miraculous and the sympathetic. “It tells a story.”Maxfield Parrish, Ecstasy
Art accessible to all.
Example of Joseph Goebbels Propaganda
Boccioni, States of Mind III: Those Who Stay“Today we no longer look towardssocialism for a new culture – asinevitably as one will appear, once wedo have socialism. Today we look tosocialism simply for the preservation ofwhatever living culture we have right Chirico, Mystery and Melancholy of a Streetnow.” --Marx