1 • © Aberdeen Group 2013 – Not For Distribution© 2013 AberdeenGroup™Managing the Velocity of Changewith Cloud ComputingJa...
2 • © Aberdeen Group 2013 – Not For Distribution@JanineSneed
3 • © Aberdeen Group 2013 – Not For DistributionYankees + Cloud + MobileHow can you enjoy the sights and sounds of the NY ...
4 • © Aberdeen Group 2013 – Not For DistributionGiants + Cloud + Mobile + Social + DataHow is MetLife Stadium delivering y...
5 • © Aberdeen Group 2013 – Not For DistributionGiants + Cloud + Mobile + Social + DataHow is MetLife Stadium delivering y...
6 • © Aberdeen Group 2013 – Not For DistributionReal Housewives of NYC + Social + MobileHow do I let my besties in CT know...
7 • © Aberdeen Group 2013 – Not For DistributionSex and the City + Cloud + Social + SecurityHow do you prevent Guccifer fr...
8 • © Aberdeen Group 2013 – Not For DistributionFive CIOs on Cloudhttp://www.youtube.com/watch?v=CD_elWBD1Zk
9 • © Aberdeen Group 2013 – Not For DistributionTechnology is critical to the businessFor the first time, CEOs identify te...
10 • © Aberdeen Group 2013 – Not For DistributionNearly half (48%) of CIOssurveyed evaluate cloud optionsfirst, over tradi...
11 • © Aberdeen Group 2013 – Not For Distribution… while managing the intersection of emerging technologies200 Billion62%o...
12 • © Aberdeen Group 2013 – Not For Distribution Business managers do not rate IT as highly as IT ratesitself 25% diffe...
13 • © Aberdeen Group 2013 – Not For DistributionEnabling Innovation with SoMoCloSystems of EngagementSystems of RecordDat...
14 • © Aberdeen Group 2013 – Not For DistributionIBM SmartCloudEnables private/hybrid cloudservice delivery andmanagementS...
15 • © Aberdeen Group 2013 – Not For DistributionIBM SmartCloud Foundation: The Building Blocks• A comprehensive set of of...
16 • © Aberdeen Group 2013 – Not For DistributionOpenStack Foundation: Exponential Ecosystem GrowthOpenStack is a global c...
17 • © Aberdeen Group 2013 – Not For DistributionOpenStack is not enough: Value Add from IBMOrchestration ServicesPlatform...
18 • © Aberdeen Group 2013 – Not For DistributionIBM SmartCloud Offerings are built on OpenStackRelated Standards &Organiz...
19 • © Aberdeen Group 2013 – Not For DistributionThe Workload Optimized CloudFour differentiating capabilities to build a ...
20 • © Aberdeen Group 2013 – Not For DistributionProvisioning is not enough ...Real customer exampleVM ProvisioningCustome...
21 • © Aberdeen Group 2013 – Not For DistributionManaging workloads in a cloud enabled datacenter requires orchestrationOr...
22 • © Aberdeen Group 2013 – Not For DistributionOrchestration: Business and IT Process WorkflowPalette of library assetse...
23 • © Aberdeen Group 2013 – Not For DistributionLarge European Bank BVABackground:A global financial services provider of...
24 • © Aberdeen Group 2013 – Not For DistributionCase Study: Cloud drives 85% ROI and less than 12 months ofbreak evenAppl...
25 • © Aberdeen Group 2013 – Not For Distribution“IBM’s view on cloud is the mostcomplete within the marketplace.”“The str...
26 • © Aberdeen Group 2013 – Not For DistributionIBM is committed to Cloud 200+ Million daily Cloud transactions 1 Milli...
27 • © Aberdeen Group 2013 – Not For Distribution© 2013 AberdeenGroupJanine M. Sneedjsneed@us.ibm.com@JanineSneedTHANK YOU!
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Manage the Velocity of Change with Cloud Computing

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Manage the Velocity of Change with Cloud Computing

  1. 1. 1 • © Aberdeen Group 2013 – Not For Distribution© 2013 AberdeenGroup™Managing the Velocity of Changewith Cloud ComputingJanine M. SneedProgram Director, IBM SmartCloudFoundation Product Management
  2. 2. 2 • © Aberdeen Group 2013 – Not For Distribution@JanineSneed
  3. 3. 3 • © Aberdeen Group 2013 – Not For DistributionYankees + Cloud + MobileHow can you enjoy the sights and sounds of the NY Yankeeswithout actually going to the Yankee Game?This is not an endorsement of SoundCloud!!SoundCloud is an online audio and distributionPlatform that allows collaboration, promotion,and distribution of audio recordings by users- 20M users with 1.5M new users / month- API to allow other apps or smartphones toupload / download files
  4. 4. 4 • © Aberdeen Group 2013 – Not For DistributionGiants + Cloud + Mobile + Social + DataHow is MetLife Stadium delivering you the “ultimate fanexperience”?Breaking Team NewsReplay video in MetLife StadiumReal time stats for every driveVideo on demandFantasy updatesPost game blogsPre-game reviewsConcessions – Interactive map
  5. 5. 5 • © Aberdeen Group 2013 – Not For DistributionGiants + Cloud + Mobile + Social + DataHow is MetLife Stadium delivering you the “ultimate fanexperience”?Breaking Team NewsReplay video in MetLife StadiumReal time stats for every driveVideo on demandFantasy updatesPost game blogsPre-game reviewsConcessions – Interactive mapThis is NOT an endorsement forThe NY Giants or the NY Jets
  6. 6. 6 • © Aberdeen Group 2013 – Not For DistributionReal Housewives of NYC + Social + MobileHow do I let my besties in CT know that I will be watching theHousewives of NYC this season?I tweet, share, and like!!
  7. 7. 7 • © Aberdeen Group 2013 – Not For DistributionSex and the City + Cloud + Social + SecurityHow do you prevent Guccifer from hacking into your onlineemail and twitter account and website and posting the first37,000 words of your unpublished manuscript?After creating 50 screen grabs of the text anduploading them to a Google Drive page, thehacker then sent a tweet through Bushnellsaccount to her 9100 followers announcing theleak: "Here you can read my last book, killingmonica first 50 pages; enjoy as long as you can!”  - eonline.comSecurity at every layer- Access and Identity- Data- Infrastructure
  8. 8. 8 • © Aberdeen Group 2013 – Not For DistributionFive CIOs on Cloudhttp://www.youtube.com/watch?v=CD_elWBD1Zk
  9. 9. 9 • © Aberdeen Group 2013 – Not For DistributionTechnology is critical to the businessFor the first time, CEOs identify technology as the mostimportant external force impacting their organizations
  10. 10. 10 • © Aberdeen Group 2013 – Not For DistributionNearly half (48%) of CIOssurveyed evaluate cloud optionsfirst, over traditional ITapproaches, before making anynew IT investmentsSource: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q4. Which of the following most accurately describes your organizations level ofcloud technology adoption today and which do you expect will best describe it in three years?Sizing the Cloud , Forrester Research, April 21, 2011; ; CIO.com, June 14, 2011, http://www.cio.com/article/684338/Survey_CIOs_Are_Putting_the_Cloud_FirstPilotingAdoptingSubstantiallyImplemented+215%+33%72%91%What  is  Your  Organization’s  Level  of  Cloud Adoption?% of RespondentsThe Global Cloud Computing Market isForecast to Grow 22% per year through2020$0B$50B$100B$150B$200B$250B2011 2015 2020$241B$41B$150BCIO’s  top focus:1.Big Data 83%2.Mobility 74%3.Cloud Computing 68%4.BPM 60%5.Security 58%CIOs are adopting Cloud …
  11. 11. 11 • © Aberdeen Group 2013 – Not For Distribution… while managing the intersection of emerging technologies200 Billion62%of workloads will beCloud-basedphysical assets with ITintelligence1 Billionconsumers will haveSmartPhones60,000Cyber Attacks per day onLarge Enterprise andGovernment Networks
  12. 12. 12 • © Aberdeen Group 2013 – Not For Distribution Business managers do not rate IT as highly as IT ratesitself 25% difference in how business rated IT’sability to deliver projects on time and on budget Sr management is frustrated with IT’s ability todeliverAt best, 39% of respondents said IT does thisconsistently R&D and marketing do not see IT driving innovationLeaves IT being bypassed for service providersand consultants up can effectively speedinnovation Business is taking direct responsibility for ITDoubling of firms reporting that IT is donewithin their business unit – reflects frustrationwith central IT and use of aaS and mobile tobypass IT More business leaders are taking a more active rolein technologyMain motivation is that IT is too important to thebusiness and IT does not understand thebusiness well enoughForrsights: Business Execs Increase Direct IT Spend to Support Systems of Engagement , May 2012Business and IT don’t see eye to eye on IT’s ability to deliver
  13. 13. 13 • © Aberdeen Group 2013 – Not For DistributionEnabling Innovation with SoMoCloSystems of EngagementSystems of RecordData & TransactionIntegritySmarter Devices &Assets• Core Data and Transactions• Applications Infrastructure• Dedicated Resources• Social, Mobile, UserInterface• Parallel Application Model• Shared InfrastructureIntelligent,AdaptiveWorkloads“Empower customers,employees and partners withcontext-rich apps and smartproducts to help them decideand act immediately in theirmoments of need.” - ForresterSystems of Engagement willreshape software priorities
  14. 14. 14 • © Aberdeen Group 2013 – Not For DistributionIBM SmartCloudEnables private/hybrid cloudservice delivery andmanagementSecure and scalable cloudmanaged services platformPre-built Cloud SaaS businessapplications and solutionsCloud EnablementTechnologiesManaged Cloud Services Cloud Business SolutionsDeployDesignBusiness Process as a ServiceSoftware as a ServicePlatform as a ServiceInfrastructure as a ServiceConsumeCommon Open Standards Technology and Industry Ecosystem
  15. 15. 15 • © Aberdeen Group 2013 – Not For DistributionIBM SmartCloud Foundation: The Building Blocks• A comprehensive set of offerings forenabling Cloud infrastructures• Optimized for progressive patterns ofadoption adapting existinginfrastructures into the Cloud• Supports heterogeneous server,networking, storage & middleware• Capabilities designed to interoperatebased on a common open standardsCloud reference modelPlatform as a Service TechnologiesInfrastructure as a Service TechnologiesInfrastructure UsagePerformanceManagement SecurityLifecycle Resources Environments Management IntegrationDeployCloudplatformsinto yourexistinginfrastructure
  16. 16. 16 • © Aberdeen Group 2013 – Not For DistributionOpenStack Foundation: Exponential Ecosystem GrowthOpenStack is a global collaboration of developers & cloud computingtechnologists working to produce an ubiquitous Infrastructure as a Service(IaaS) open source cloud computing platform for public & private clouds.Platinum Sponsors Gold SponsorsAPR2012APR2013150Contributors2600 Individuals859Contributors8900+ IndividualsExponential growth in 1 YR
  17. 17. 17 • © Aberdeen Group 2013 – Not For DistributionOpenStack is not enough: Value Add from IBMOrchestration ServicesPlatform Level ServicesInfrastructure Level ServicesOrchestration ServicesPlatform Level Services(Image Lifecycle Mgmt) (Pattern Services)(Provisioning, configuration, resourceallocation, security, metering, etc.)Cloud ResourcesStorage Compute Network Orchestration Services:• Graphical designer eases coordination ofcomplex tasks and workflows, leveragingexisting skills• Reuse existing processes, scripts andautomation in workflows Platform Services:• Simplifies deployment and lifecyclemanagement of middleware and applicationpatterns• Automated application deployment andlifecycle management including compute,storage,  network∫ Infrastructure Services:• Highly flexible, scalable infrastructure onheterogeneous resources• Built on OpenStack but enhanced withenterprise hardening, simplified install and use Extensibility:• Plug and play operational servicemanagement integration• Rational development tooling integration fordevops scenarios• Pre-built images, patterns, process /configuration automationOperationalExtensions(APIs)DevelopmentExtensions(Tooling)Common Cloud Management ServicesIBMAddedValue
  18. 18. 18 • © Aberdeen Group 2013 – Not For DistributionIBM SmartCloud Offerings are built on OpenStackRelated Standards &OrganizationsSmartCloud OrchestrationOrchestration, Platform and Infrastructure Services across multiple environments and domainsCIMI &OVFTOSCACCRA OSLC Simple 3-tier structure, increasing client value at each tier andextending across hybrid cloud environments Using open, common, standards-based architecture providingchoice, flexibility, interoperability and portability Clean upgrade paths with progression to fully integrated andfactory optimized PureApplication System Significant benefits including ease of installation, enterprisehardening and additional capabilities above base OpenStackSmartCloudProvisioningPlatform and InfrastructureServicesSmartCloud EntryInfrastructure ServicesSmartCloudProvisioningPlatform and InfrastructureServicesSmartCloud EntryInfrastructure ServicesCustomerintegratedhardwarePureFlex SystemPureApplicationSystemInfrastructure andPlatform ServicesKeySoftwareOfferingsFactoryIntegratedBundleOption
  19. 19. 19 • © Aberdeen Group 2013 – Not For DistributionThe Workload Optimized CloudFour differentiating capabilities to build a businessready cloud:1. Manage images and prevent image sprawl with out-of-box advanced image lifecycle management40% - 80% labor cost reduction by increasingimage/admin ratio efficiency2. Accelerate application deployment withstandardized pattern-based deployment andworkload aware managementReduced standardized topology deployment fromover 2 hours to 18 minutes3. Avoid vendor lock-in with choice of Hypervisor andHardwareIncreased server utilization up to 90%; leveragedexisting hardware and software assets4. Improve agility with robust, automated, high-scaleprovisioningDeploy 100s of new VMs in less than 5 minutesIBM SmartCloud Provisioning combines infrastructure and platform capabilities to deliver robustautomated workload deployment, image lifecycle management and high-scale application provisioning
  20. 20. 20 • © Aberdeen Group 2013 – Not For DistributionProvisioning is not enough ...Real customer exampleVM ProvisioningCustomers want end to end automation to accelerate delivery ofIT services while reducing costs
  21. 21. 21 • © Aberdeen Group 2013 – Not For DistributionManaging workloads in a cloud enabled datacenter requires orchestrationOrchestrationEngineComputeDomainMonitoringIT AssetManagementServiceDeskStorageDomainChangeManagementProvision PatternNetworkDomainDBAppWebOpen ServiceLifecycleCollaborationWorkload OrchestrationWorkload aware placement,optimization and operationResource OrchestrationOnboard, provision, manageCPU, Storage and NetworkService OrchestrationManage the lifecycle ofbusiness applications
  22. 22. 22 • © Aberdeen Group 2013 – Not For DistributionOrchestration: Business and IT Process WorkflowPalette of library assetsenable easy workflowcomposition throughdrag and dropAccess to rich libraries(toolkits) of reusableautomation assets thatenable to speed automationcreationRich set of actions types,flow control, data handlingprimitives that simplifycreation of complexautomationsEasy workflow action editingfor managing: data mapping,error recovery options,implementation details , etc.Graphical editorfor composing andconnectingworkflowsRich tooling functionsto edit, version,debug, optimizeworkflowsAdvantages –Graphical vs. ScriptingCompose Automations Required at Deployment Time vs. Hard CodedAllows for both Human and Automated InteractionOrchestrate business and IT processes from a single tool
  23. 23. 23 • © Aberdeen Group 2013 – Not For DistributionLarge European Bank BVABackground:A global financial services provider offering retail banking, credit cards, corporateand investment banking and wealth management with extensive internationalpresence in Europe, Americas, Africa and Asia.Challenges:• Vast, complex estate – 1200 Servers with seven versions of WAS and 45patch versions deployed.• Inability to impose standards across the estate.• Inefficient processes that are driving up cost, headcount and IT delivery times.• Year-on-year increase in costs including extended software license supportcostsBenefits:3-year benefit (includes only IT benefits):• Total benefit: £ 3.368 M which include:• App. migration costs, systems  monitoring/admin.,  provisioning,  …  reduced  ~£ 2.5 M• ROI: 83% - Break-Even: Less than 1 Year
  24. 24. 24 • © Aberdeen Group 2013 – Not For DistributionCase Study: Cloud drives 85% ROI and less than 12 months ofbreak evenApplicationPatternProvisioning &ManagementPureSystemsVirtualizationServiceMgmt &Auto ProvisioningChallenges in theTraditional IT Model:• Ability to track resources• Manual Install & config• Standard & automation• …..Benefits:• Provisioning ServiceRequirements & Fulfillment• Aligned with Bus. Process• Track Resources & Usages• Virtual Image Creation• VM & Resources MgtPotential Impact:• 65% Reduction inProvisioning time• 200 - 500% improvedresource utilization• 60 -100 % ROI• 3-9 Months PaybackBenefits:• Self Service Model• Optimized Process• Automated Res. Tracking• Image Usage profiling• Reusable Image Library• E-2-E automationPotential Impact:• 90% reduction in processoverhead• 100 -200 % ROI• 6-12 Months paybackBenefits:• Automated Provisioning &Applying of app stack• Integration Topology &App. Workload patterns• Automated Mgmt ofapplication patternPotential Impact:• 30% improvements on topof virtualization• 80% reduction in workloaddeployment andmanagement• 3-9 Months payback20 -25%25 -30%30 -35 %Life-CycleTCOVirtualizedTraditional IaaS PaaS* Number and percentages are approximated.**Real Client. Illustration purposes only. Results will vary.
  25. 25. 25 • © Aberdeen Group 2013 – Not For Distribution“IBM’s view on cloud is the mostcomplete within the marketplace.”“The strong SLA and policy focus of theentire IBM cloud portfolio offers thescalability and functionality required tobuild out a business critical productioncloud.”“IBM’s application deployment patternsare second to none.”IBM namedValue Leader in EMA Radar for PrivateCloud Platforms: Q1 2013
  26. 26. 26 • © Aberdeen Group 2013 – Not For DistributionIBM is committed to Cloud 200+ Million daily Cloud transactions 1 Million application users working in IBMCloud 13 Billion+ security events managed per day Over 60 SaaS solutions for immediate access 9,000+ Cloud client engagements 1,000s participating in the Open community Strong partner ecosystemIBMSmartCloudIBMPureSystems
  27. 27. 27 • © Aberdeen Group 2013 – Not For Distribution© 2013 AberdeenGroupJanine M. Sneedjsneed@us.ibm.com@JanineSneedTHANK YOU!

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