Write Media Solutions - Bring It On! Social Media Bootcamp
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Write Media Solutions - Bring It On! Social Media Bootcamp

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Write Media Solutions ran a social media bootcamp for Fairfield City Council's leading Youth Week event the 'Bring it on! Festival'.

Write Media Solutions ran a social media bootcamp for Fairfield City Council's leading Youth Week event the 'Bring it on! Festival'.

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  • http://about.sensis.com.au/IgnitionSuite/uploads/docs/Yellow%20Pages%20Social%20Media%20Report_F.PDF Last month: Facebook – 12,800,000 users according to Ad tool, 12,000,000 monthly Australian users (according to Facebook figures).
  • Schedule postsanalyticsCase study: https://www.facebook.com/itsjamiesworld
  • https://2013.twitter.com/
  • Throwback thursdayToday I learnedHat trickModified tweet
  • Examples of hashtag fails: http://mashable.com/2013/10/19/hijacked-hashtags/ https://twitter.com/search?q=%23McDStories&src=hash
  •  Starbucks Tweets-a-coffee + http://www.youtube.com/watch?v=AxPZj9x_Dsk (http://blog.digitalinsights.in/best-twitter-campaigns-2013/05120387.html)
  • http://www.fastcompany.com/3020239/work-smart/a-scientific-guide-to-writing-popular-and-sharable-headlines-for-twitter-facebookBitlyTwitter lists
  • https://2013.twitter.com/
  • The video adds value to your websiteAttracts new audienceViral MarketingSocial media integration (Twitter\Facebook), worldwide access“Like” and “Favorite” individual videosLeavecommentsSubscribe to channels
  • Optimizing your video title, description and tags helps people find your video, while how you present your video determines if they’ll stick around long enough to watch.TitleYour video title is the equivalent of a webpage headline or title, and as such needs to balance SEO-friendly keywords with attention-grabbing content. As a general rule, position your keywords early in the headline, and leave your branding for the second half of the title.DescriptionThe video description should also be optimized for both SEO and readers but pay special attention to the first 1-2 sentences, because these are the only ones YouTube displays in search results. In these two sentences you need to provide your relevant keywords, catch your viewer’s attention and stand out from the hundreds of other search responses.Add a link to your website or landing page in the description introduction.At the end of the description add links to your website, blog and social media pages. If the viewer sees these, he or she has already clicked on the video link, and presumably is already engaged with your content.TagsYouTube allows you to tag a video with relevant keywords. Use enough tags to completely describe your video, with the most relevant keywords at the front of the list.
  • 15 seconds to convince a viewer to keep watching your content.AnnotationsYou can also include annotations, text boxes which overlay the video. As a general rule, use annotations carefully, and only when they bring value to the customer. For instance, you can provide links to other videos, your website or your channel in annotations.Provide a call to action at the end of your video. For instance, if you want to increase viewership, ask people to subscribe to your channel or like your video. How Many Videos?To gain the most leverage out of YouTube, you’ll need to upload new content as often as possible. A good general rule is to upload at least one new video a week.
  • http://www.youtube.com/watch?v=nzdD6qnczDo
  • https://www.facebook.com/WriteMediaSolutions
  • http://klout.com/home - By signing in with Klout, you will get a score between 1-100 that represents your influence – the bigger the score, the more influential you are. It looks into the reactions your updates get across social media, as well as the type of person that interacts with your postshttp://kred.com/ - They offer two different scores: Influence and Outreach and it works with both Twitter and Facebook. Outreach =engagementhttp://www.twitonomy.com/
  • A reason why this engaged so many people was due to it: Being an album of 20 images People tagged themselves Facebook posts that include a photo album generate 180% more engagement than the average post
  • http://www.youtube.com/user/bringitonfest/videos?sort=p&flow=grid&view=0
  • 1. Do you want to land new business?Would you like to cross-sell by suggesting related products or services to a customer who is considering buying something from you?Have new products to launch?Do you want to be a thought leader in your industry?2. Audience3. Plan content4. Create content – piktochartetcTalk blogs – tumblr, wordpressetcContent plan template

Write Media Solutions - Bring It On! Social Media Bootcamp Presentation Transcript

  • 1. facebook.com/WriteMediaSolutions
  • 2. Today’s bootcamp drills: Drill #1: Facebook – Personal Vs. Private Use |Analytics | Content Best Practices | Case Study | Exercise Drill #2: Twitter – What It Is | Acronyms | Listening Tools | Content Best Practices | Case Study | Exercise Drill #3: YouTube – Why Is It Important | The Future Of Video | Content Best Practices | Case Study | Exercise Drill #4: Bring It On! 2014 Social media marketing in action | Wins of 2013 | Exercise Feedback | Questions facebook.com/WriteMediaSolutions
  • 3. facebook.com/WriteMediaSolutions
  • 4. Copyright 2013 Aslan Intelligence Pty Ltd 4 NINE million Australians logging on every day, or ~39% of the total Australian population 95% of Australian social media users use Facebook The typical Australian Facebooker spends more than 7 hours on site a week http://about.sensis.com.au/IgnitionSuite/uploads/do cs/Yellow%20Pages%20Social%20Media%20Report _F.PDF (ABS pop clock).
  • 5. Questions to Ask Before You Post: Is this timely and relevant content? Would you share it with friends or recommend it to others? Would you complain about seeing this content in your News Feed? facebook.com/WriteMediaSolutions
  • 6. facebook.com/WriteMediaSolutions
  • 7. Hashtags Test: #TBT? HT? MT? TIL? Reference to hashtags: http://www.ibtimes.com/what-do-ff-tbt-gff-foh-rlrtother-twitter-instagram-hashtags-terms-mean1021098 https://support.twitter.com/articles/166337-thetwitter-glossary http://mashable.com/2013/10/08/what-is-hashtag/ facebook.com/WriteMediaSolutions
  • 8. Hashtags – dos & don’ts The shorter the better. The longer your hashtag, the less space you have to speak to your audience. Keep the hashtag as simple as can be. The simpler the better. The easier is it to remember, the easier it is to share. Make sure your hashtag reflects the topic you’re talking about. Keep it to letters and numbers. Letters and numbers are easy to type so keep them in your hashtag and avoid symbols like an underscore. Do your research. Research what hashtags are available and make sure your hashtag is unique. facebook.com/WriteMediaSolutions
  • 9. Top Twitter campaigns https://twitter.com/starbucks
  • 10. Oreo has enormous fan following on Social Media, and here are the latest numbers: Facebook – 35 Million+ fans Twitter – 250K+ followers YouTube – 20 Million+ views Instagram – 113K+ followers facebook.com/WriteMediaSolutions
  • 11. Writing Tweet Speak Tweeting more gets you more followers Tweets with media receive on average 3 to 4 times more engagement Using more @mentions increases your follower growth faster Hashtags can increase engagement by almost 100% Retweeting more gets you more followers Use Vine! Tips: You can send tweets with a text message Bitly Use lists! facebook.com/WriteMediaSolutions
  • 12. Top Twitter resources https://support.twitter.com/ Hashtag references: http://www.ibtimes.com/what-do-ff-tbt-gff-fohrlrt-other-twitter-instagram-hashtags-termsmean-1021098 http://thesociallarder.com/resources/twitter-tips/ https://blog.twitter.com/ facebook.com/WriteMediaSolutions
  • 13. facebook.com/WriteMediaSolutions
  • 14. Why YouTube? YouTube is attracting roughly 136 million unique viewers every month. (Nielsen) 72 hours of video are uploaded to YouTube every minute. Yes, minute. (YouTube) YouTube users spend 3 billion hours in total watching videos. (YouTube) Over 3 billion videos every week get a form of monetization (YouTube) YouTube is getting approximately 300 million views from mobile devices every day. (YouTube) facebook.com/WriteMediaSolutions
  • 15. How to Optimize your video Title Description Tags Channel design facebook.com/WriteMediaSolutions
  • 16. How to Optimise your video Grab their attention! Annotations Tags Call-to-action Channel design facebook.com/WriteMediaSolutions
  • 17. Top YouTube links http://www.youtube.com/yt/playbook/resources. html https://support.google.com/youtube/#topic=4355 266 http://www.tubefilter.com/2014/01/18/top-50most-viewed-us-youtube-channels-011714/ facebook.com/WriteMediaSolutions
  • 18. My Top Social Media Analytics Tools http://www.tweriod.com/ http://topsy.com/ https://sumall.com/ http://followerwonk.com/ https://tagboard.com/ http://tweetreach.com/ http://www.tweetstats.com/ facebook.com/WriteMediaSolutions
  • 19. How influential are you? facebook.com/WriteMediaSolutions
  • 20. facebook.com/WriteMediaSolutions
  • 21. BIO! Facebook Page Content Highlights – Post With Highest Reach Post was added March, 31 The post was shared 15 times (the most shares ever) this post reached 3,223 people, 714 of those were organic and 2,570 of those were viral. facebook.com/WriteMediaSolutions
  • 22. BIO! Facebook Page Content Highlights – Post With Highest Engagement This post had 462 people click on it, with 451 photo views (the number of times any photos in this album have been viewed at their full size) It also reached 1, 589 people facebook.com/WriteMediaSolutions
  • 23. Bring It On! target audience Theyr’e Curious Digitally creative Connected Content makers Rely on social media to stay connected and to seek advice/be informed So, BIO! Content should talk to the collective and not the individual facebook.com/WriteMediaSolutions
  • 24. Bring It On! target audience Think of BIO audience as message CARRIERS (engaging content is priority) They want to PARTICIPATE in virtual communities Create a culture – what is the BIO! Fest culture….what should people say about it? Invite them to create their own content They like to talk facebook.com/WriteMediaSolutions
  • 25. What we did for BIO 2013 facebook.com/WriteMediaSolutions
  • 26. Successful Social Media Tactics Had headline talent – The collective, Taga Paa – create videos promoting the event that we uploaded on BIO! YouTube and shared on Facebook & Twitter. This is the highest viewed video on the Youtube account this year. facebook.com/WriteMediaSolutions
  • 27. What was said about BIO! Fest 2013
  • 28. Post on Facebook every two- three hours Tag people in your Facebook + Twitter posts Drive traffic back to the BIO website where possible Target people/organisations that have a Twitter account Promote a positive representation of the Bring It On! Festival Role of BIO social media content Promote BIO events and projects Reply within 48 Hrs Engage the young community in learning that BIO Fest is more than a festival Upload images and ask questions facebook.com/WriteMediaSolutions
  • 29. facebook.com/WriteMediaSolutions
  • 30. 1. Define your goals: What do you want to accomplish? 2. Research 3. Plan 4. Create 5. Publish 6. Promote 7. Analyse facebook.com/WriteMediaSolutions