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95 Thesis(15 21)
 

95 Thesis(15 21)

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    95 Thesis(15 21) 95 Thesis(15 21) Presentation Transcript

    • By: Janine Ko
    • 15. In just a few more years, the current homogenized "voice" of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.
      • All voice would just like brochures and mission statements.
      • Business wouldn’t sound real.
    • 16. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.  
      • Language of the pitch is unreal
      • Markets don’t believe those language
    • 17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
      • Online Markets are different from the ads on television
      • Online Markets are more easy to believe.
    • 18. Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
      • Companies that don’t believe with networked conversation are missing the opportunity.
      • Markets know better than the companies
    • 19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
      • Communications are now easy.
      • Directly Talk with their markets.
    • 20. Companies need to realize their markets are often laughing. At them.
      • Markets knows better than companies
    • 21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.  
      • Avoid too much work
      • Communicate with the market
      • Get the Attention of the market.