Digital trends 2014 presentation

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Digital trends 2014 presentation by Creuna Finland CEO, Jani Kekkonen at tiistai-klubi event 25.3.2014

Digital trends 2014 presentation by Creuna Finland CEO, Jani Kekkonen at tiistai-klubi event 25.3.2014

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  • 1. #Creuna Twitter, Foursquare, Facebook, Instagram….
  • 2. Digital trends 2014 Creuna - A leading agency for a connected world
  • 3. Creuna A leading agency for a connected world Jani Kekkonen CEO, Creuna Finland
  • 4. What we do © Creuna business +design +technology e-commerce company sites information sites & portals brand sites intranet customer experience design service design branding and advertising content management online marketing campaigns mobile social media seo/sem analytics & insights content production … For Example …
  • 5. Aarhus Helsinki Oslo Gothenburg Copenhagen Stockholm Stavanger Where we are © Creuna Helsingborg
  • 6. Arla © Creuna We bring Arla closer to their consumers, and help them to cultivate the digital land.
  • 7. BoConcept © Creuna We strengthen BoConcept's presence on all digital platforms – internationally as well as in Denmark
  • 8. Brand strategy, new identity and tons of stuff to tell the world that we’re here to stay Rottefella © Creuna
  • 9. We’re helping residents to take part in the city’s many offers, services, events and continued development via world-class digital solutions. City of Stockholm © Creuna
  • 10. We help Vestas create sustainable digital solutions that differentiate them from the competition and raise their business to new heights. Vestas © Creuna
  • 11. Nordea © Creuna
  • 12. The Copenhagen Metro takes about 150,000 people to work, shopping and to the airport every day, with minimal delays. We make sure that their digital services and solutions run just as efficiently. Metro © Creuna
  • 13. Digital trends 2014 Creuna - A leading agency for a connected world
  • 14. © Creuna don’t think digital is like it’s 1999 Original image: http://www.flickr.com/photos/28567825@N03/3496269460 Original catchphrase by the brilliant Karen McGrane
  • 15. Everything will change 1#
  • 16. © Creuna everything that can be digital will be digital
  • 17. © Creuna …and everything will be digital
  • 18. © Creuna …and branches will be destroyed
  • 19. © Creuna
  • 20. © Creuna paper industry
  • 21. © Creuna …magazines and news papers
  • 22. © Creuna advertising
  • 23. © Creuna MUSIC INDUSTRY
  • 24. © Creuna TRAVEL AGENCIES
  • 25. © Creuna RETAIL…
  • 26. © Creuna
  • 27. © Creuna Page 28
  • 28. © Creuna Page 29
  • 29. © Creuna Page 30
  • 30. © Creuna Page 31
  • 31. © Creuna Page 32
  • 32. Everything will be connected # 2
  • 33. © Creuna
  • 34. © Creuna
  • 35. © Creuna
  • 36. Wearable things # 3
  • 37. © Creuna
  • 38. © Creuna what is socially acceptable behavior?
  • 39. © Creuna reading e-mail at meeting?
  • 40. © Creuna Take a look at “time” from your watch?
  • 41. Battle of privacy # 4
  • 42. © Creuna
  • 43. Entertainment on demand #3
  • 44. © Creuna
  • 45. © Creuna
  • 46. © Creuna
  • 47. Customer service? #5
  • 48. © Creuna
  • 49. © Creuna
  • 50. © Creuna
  • 51. © Creuna
  • 52. Personalization #6
  • 53. © Creuna
  • 54. © Creuna
  • 55. © Creuna
  • 56. © Creuna
  • 57. Integrated eCommerce #7
  • 58. © Creuna
  • 59. © Creuna
  • 60. Bye bye, channel silos
  • 61. © Creuna
  • 62. Social & social selling #8
  • 63. © Creuna
  • 64. © Creuna
  • 65. © Creuna
  • 66. Personalization x2 #9
  • 67. Understanding the context #11
  • 68. © Creuna
  • 69. © Creuna
  • 70. © Creuna
  • 71. © Creuna
  • 72. © Creuna
  • 73. Talking ‘bout a revolution Original image: http://www.flickr.com/photos/hansthijs/4567959944
  • 74. thanks! Jani Kekkonen CEO, Creuna Finland creuna_FI CreunaFinlandwww.creuna.fi Jani.kekkonen@creuna. fi
  • 75. #Creuna Twitter, Foursquare, Facebook, Instagram….