Content marketing 101


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An introduction to content marketing with a step by step guide on how you can use it to connect with consumers and grow your business.

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Content marketing 101

  1. 1. Passionately Digital at
  2. 2. Coca Cola's Content Strategy Everyday, Coke's team brainstorms for ways to tell the Coca Cola story through their consumers' eyes. To reach the Australian market, they printed 150 of the most popular Australian first names on coke bottles, with a song for each name on Coke's facebook page, speaking "personally" to the consumers on a first name basis.
  3. 3. Coca Cola's content strategy has an overarching story. The Happiness Factory. Coke is all about happiness. That is a powerful emotion consumers desire. It is the guiding principle or "North Star" that guides content creation.
  4. 4. Before embarking on your content marketing journey, what is the overarching story that you want people to associate with your brand?
  5. 5. Once you know who your audience is, you'll have a better idea where to find them and how to engage them.
  6. 6. Spend time researching which social media platforms your customers are most likely to use. Ask your best customers how they would like to hear from you. (email? sms? facebook?) Then go to where they are. Engage them in their preferred platforms. Reference : These charts are from
  7. 7. Get to know your preferred customers. What are they interested in? What do they care about?
  8. 8. Choose your social media networks. Get ready to give your audience the content they value.
  9. 9. Use your website or blog as a hub, then use your chosen social media platforms to amplify your message. Host your own blog or website and own your hub so that you won't have to worry about the platform owner deleting your hub.
  10. 10. Prepare an editorial calendar. Take into account the days and events that may interest your audience. Create content that addresses you audiences needs, wants and interests while telling your story.
  11. 11. Acknowledgements Flickr images from Superstrikertwo エルエルLL Cliff1066 Jeff Golden Perpetualplum Hyku Naughty Architect JNFerree Cameronparkins Nuno Duarte mccun934 KOMUnews GollyGforce Ebelien CarbonNYC epSos .de Peter aka anemoneprojectors
  12. 12. Professional copywriter Content marketing specialist Social media strategist SEO consultant Contact me on Twitter @janiceweety
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