for ways to tell the
Coca Cola story
To reach the
they printed 150 of
the most popular
names on coke
bottles, with a song
for each name on
"personally" to the
consumers on a
first name basis.
Coca Cola's content strategy has an
The Happiness Factory.
Coke is all about happiness.
That is a powerful emotion
It is the guiding principle or "North
Star" that guides content creation.
Before embarking on your content
marketing journey, what is the
overarching story that you want people
to associate with your brand?
Once you know who your audience is, you'll have a better idea
where to find them and how to engage them.
Spend time researching which social
media platforms your customers are
most likely to use.
Ask your best customers how they
would like to hear from you. (email?
Then go to where they are. Engage
them in their preferred platforms.
Reference : These charts are from
Get to know your preferred
What are they interested in?
What do they care about?
Choose your social media networks.
Get ready to give your audience the content they value.
Use your website or blog as a hub, then use your chosen social media platforms to
amplify your message.
Host your own blog or website and own your hub so that you won't have to worry
about the platform owner deleting your hub.
Prepare an editorial calendar.
Take into account the days and events that may interest your audience.
Create content that addresses you audiences needs, wants and interests
while telling your story.
Flickr images from
Peter aka anemoneprojectors
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