Five things you should consider foryour sites user experience Jan Hagen, Meetup 2013
Create dashboards in GA                                                              1                                    ...
PERFORMANCE TRACKING
LOCAL USAGE OF SITE
POPULARITY DASHBOARD
2    Track your internal search
2You can learn a lot from internalsearchIf people dont find relevant content on your website, they do one out oftwo things....
Create steps if forms are big                                                3       2     1                              ...
Good SEO is also good UX                                                          4    Google is building their search aro...
Think about the payoff                                                              5                                     ...
EVERYSECONDCOUNTS
CALL ME MAYBE                        Jan Hagen                   Senior consultant                   jan@metronet.no      ...
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Five things you should consider for your sites user experience

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Presentation held at the monthly WP Meetup in Oslo. 15 minutes presentation about five things you should consider regarding UX on your website.

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Five things you should consider for your sites user experience

  1. 1. Five things you should consider foryour sites user experience Jan Hagen, Meetup 2013
  2. 2. Create dashboards in GA 1 Track patterns in Google Analytics If you have little time to spend on tracking user experiences in Google Analytics, please try to setup some of the standard dashboards they have to track how your page performs. Save time. Add dashboards that are important for you to understand your users; tech, demographic, behavior. http://www.google.com/analytics/ learn/solutions-gallery.html Download examples2 5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN
  3. 3. PERFORMANCE TRACKING
  4. 4. LOCAL USAGE OF SITE
  5. 5. POPULARITY DASHBOARD
  6. 6. 2 Track your internal search
  7. 7. 2You can learn a lot from internalsearchIf people dont find relevant content on your website, they do one out oftwo things. They either leave your website or they try to search for themissing content within the internal search. Always track the internal searches on your webpage to see what people cannot find. If people search for important products or services; learn from it, adapt your page. Read more about setup here: http://support.google.com/analytics/bin/ answer.py?hl=en&answer=1012264
  8. 8. Create steps if forms are big 3 2 1 Massive forms do not help anyone. Tip: Try to look for a natural seperation of content categories, while removing the unnecessarry ones. Example taken from print24.no8 5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN
  9. 9. Good SEO is also good UX 4 Google is building their search around how people experience and use content. List of some common factors for both user experience and search optimization. Meta-title and descriptions Loading speeds Alt.tags on pictures Breadcrumbs and H1 Mobile, tablet and desktop Bouncerates support Anchortext Relevant content The fold... Win/Win - Focus first on elements which helps both SEO and UX9 5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN
  10. 10. Think about the payoff 5 Pingdomtools is a great webpage if you want to learn about loading elements on your site Be smart about all elements of your page. Do you need them? Social boxes VS like buttons? Image icons VS vektor? 3D and shades VS «just» color? Large form VS email button10 5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN
  11. 11. EVERYSECONDCOUNTS
  12. 12. CALL ME MAYBE Jan Hagen Senior consultant jan@metronet.no +47 452 88 53312 5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN

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