Raindrops Bamati Rice - Way of Working
Upcoming SlideShare
Loading in...5
×
 

Raindrops Bamati Rice - Way of Working

on

  • 1,111 views

 

Statistics

Views

Total Views
1,111
Views on SlideShare
1,111
Embed Views
0

Actions

Likes
0
Downloads
32
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Raindrops Bamati Rice - Way of Working Raindrops Bamati Rice - Way of Working Presentation Transcript

  • BY : DEVEN S KHATRI GENERAL MANAGER
  • We will go through…… 1. Rice an Overview 2. World Production of Rice 3. Distribution of World Production 4. Per Capita Availability in India 5. About REI Agro Limited 6. Our Management – Vision & Mission 7. Product Mix and Offering 8. Market segmentation & Distribution
  • Rice - an Overview • Rice is Life – 44% of world population depends on rice as major staple foods which is 20 percent of total calorie intake. • More then 550 million tons of rice is produced annually around the globe. • Over 90 percent of the world’s rice is produced and consumed in the Asian Region by 6 countries (China, India, Indonesia, Bangladesh, Vietnam and Japan) • 80% of total rice production is consumed by the producer country. Our Approach Rice an Overview World Rice Production Pi Distribution of World Production Per Capita Availability in India About Company Our Management – Vision& Mission Product Mix and Offering Market segmentation & distribution HORECA Our Prospective Customer Business Tracking Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution
  • Rice - an Overview • The Asian population is growing at 1.8 percent per year at present. It means an increasing demand for rice. • India is the largest consumer of tea and sugar, and the second largest consumer of wheat, RICE, cotton and palm oil. • India's annual rice production is around 85-90 million tons (102 million tones in the 2010-11 and 94 million tones in 2011-12) Annual consumption, is around 85 million tons, Further needs 128 million tones by 2013 Our Approach Rice an Overview World Rice Production Pi Distribution of World Production Per Capita Availability in India About Company Our Management – Vision& Mission Product Mix and Offering Market segmentation & distribution HORECA Our Prospective Customer Business Tracking Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution
  • World Rice Production Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution India produces 26% of worlds rice after 32% of China 0 5 10 15 20 25 30 35 % age of production Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution
  • Country Rice Production (Mt) % China 166,417,000 (32.7%) India 132,013,000 (26.0%) Indonesia 52,078,832 (10.2%) Bangladesh 38,060,000 (7.5%) Vietnam 34,518,600 (6.8%) Thailand 27,000,000 (5.3%) Myanmar 24,640,000 (4.8%) Philippines 14,031,000 (2.8%) Brazil 10,198,900 (2.0%) Japan 9,740,000 (1.9%) Distribution of world rice production Rice an Overview World Rice Production Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution
  • World Rice Production & Consumption • World rice consumption increased by 40 percent in the last 30 years, from 61.5 kg per capita to 85.9 kg per capita  Three types of consumption models:  Asian model: Average consumption higher than 80 kg/person  PVD subtropical model: Average consumption between 30 and 60 kg/person  West model: Average consumption lower than 10 kg/person Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution
  • Distribution of Basmati Rice World Production of Rice Basmati Rice India Produces 75% of Basmati Rice (only grow in foot hill of Himalaya) Domestic Consumption (40 %) Full Grain of Basmati Broken of Basmati Rice Exports (60 %) Rest of World (15%) USA/UK (9%) Middle East (76%) Pakistan Produces 25% of Basmati Rice Mostly Exports most of produce Other variants of Rice Rice an Overview World Rice Production Pie Distribution of Basmati Rice Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution
  • 72 69 81 73 80 75 73 74 70 84 66 71 65 72 64 50.0 55.0 60.0 65.0 70.0 75.0 80.0 85.0 90.0 1981 1985 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 kg/percapita/yr  Per capita consumption of Rice in India is 85/Kg  65 % of Indian population eats Rice as their main staple food. Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability and production in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution Trend Per Capita Availability of Rice in India
  • Rice Production Trend in India Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability and production in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution Year Production of Rice (Million Tons) 2002 – 03 71.82 2003 – 04 88.53 2004 – 05 83.13 2005 – 06 91.79 2006 – 07 92.76 2007 -2008 96.43 2008 - 2009 99.18 2009 - 2010 89.13 2010 - 2011 96 2011 - 2012 102 Demand for Rice in India is projected at 128 million tones for the year 2015
  • About REI AGRO LTD • REI Agro Ltd. was established in the year 1994 with a vision to consolidate fragmented basmati rice industry. • In a short span REI acquired leadership position in the industry and contributes 23% of country's basmati rice exports, become a larges basmati rice processing & marketing Company in the World. • Currently holds 57% market of basmati rice in MRF & emerged as No. 1 in domestic market (SE NELSON REPORT). • Today REI is India's Leading Food Major & listed with Bombay Stock Exchange (BSE), National Stock Exchange (NSE), London Stock Exchange and Singapore Stock Exchange. • Presence across value chain from farm to retail market in both India & International market. • Integrated business model with state-of-art technology and parboiling facilities with a capacity of over 10 Lacs MTPA. Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution
  • Continued… • The state-of-the-art facilities and ISO - conforming quality initiatives have resulted in superior quality grain at an excellent value proposition. • Our high end quality products (various type of Indian origin Basmati rice) are available in customized convenience packaging at very economical price through extensive distribution systems at pan India level. • Our products accepted and appreciated by all major countries across the Globe. Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution
  • Our Management : Vision & Mission Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution Following strategic policies and by processing through ultramodern technologies, REI Agro will offer the best quality of rice globally and consolidate the fragmented basmati market. Basmati spreads its aroma in every corner of India. It’s the vision of REI Agro to spread it in every kitchen of the world. Mission:- Vision:-
  • Our Offering - Advantage • Consistent Quality & Supply throughout the Year  The Company has set up the largest and the strongest procurement network for procurement of basmati paddy directly from the farmers and enjoys a preferred buyer status with the farmers on account of the relationships developed over a period of time. • Maximum Maturing Period  Basmati is required to be matured for a period of 18 to 24 months before it is consumed. The company has focused on an integrated model and matures basmati more than any other company do in the Industry. • Technologically Advancement and Processing Facility  Our fully integrated rice processing facilities give a competitive advantage over other Basmati processor. Largest parboiled rice facilities enables the company to cater the parboiled rice to the Indian and overseas customers. Our Approach Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution HORECA Our Prospective Customer Business Tracking Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution
  • Continue… • Wide Distribution Network  The company have extensive distribution network in most of the states of the country and strong presence in overseas. • Competitive Pricing  By effective utilization of resources and reduce the cost of production, we offer our value added products to customers in a vary competitive price. • 360 Degree Promotional Supports  Having a dedicated marketing team for effective and total marketing communication support among the target groups. Our Approach Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution HORECA Our Prospective Customer Business Tracking Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution
  •  “Raindrops are symbol of purity, freshness and nature’s harmony. Tiny drops of pure water falling from heaven are desired and cherished equally by people all across the globe. Whatever done, nothing can replace the joy of purity brought by drops of rain.”  Inspired by the bliss, comes our brand Raindrops basmati rice a premium package basmati rice. True to its name raindrops basmati rice is “ Pure rice from pure water”. Cultivated in the foothills of mount Himalayas, (home of genuine Basmati rice) it is irrigated from the pure water coming from the melting of ice on Himalayas. These natural geographic conditions are prime factors behind the unique characteristics of Raindrops Basmati Rice.  Handpicked crop is processes at our state of the art plant and presented to you in modern packaging that preserves the pristine taste. Our Approach Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution HORECA Our Prospective Customer Business Tracking Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution RAINDROPS BASMATI RICE
  • RAINDROPS BASMATI RICE Our Approach Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution HORECA Our Prospective Customer Business Tracking Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution • Premium Aged Basmati Rice with superb Elongation & Tasty Treat • Each grain of Raindrops basmati rice is matured to 18 Months max. • Length of each grain of Raindrops is perfect and which gives maximum yields on cooking with fluffy nature. • Its unique nature of aroma spreads surroundings to all family members during the cooking. • Raindrops is a tasty treat for the all type of meals in Indian, Mughlai and Chinese cuisines. • The aroma and mouth watering taste has made Raindrops basmati rice a delicacy to the Indian consumers.
  • Our Offering – Product Mix Our Approach Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution HORECA Our Prospective Customer Business Tracking Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution EAN CODE PRODUCT NAME MRP (s) 8906006665781 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 125 G 10 8906006667891 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 1 KG 202 8906006667976 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 2 KG 404 8906006667983 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 5 KG 1010 8906006667983 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 5 KG (JAR) 1210 8906006665286 RAINDROPS EXTRA LONG GRAIN ROYALE WHITE BASMATI RICE 1 KG 182 8906006665194 RAINDROPS EXTRA LONG GRAIN ROYALE WHITE BASMATI RICE 5 KG 910 8906006665767 CHEFS CCHOICE PUNJAB WHITE TRADITIONAL BASMATI RICE 125 G 10 8906006664791 CHEFS CCHOICE PUNJAB WHITE TRADITIONAL BASMATI RICE 1 KG 202 8906006664975 CHEFS CCHOICE PUNJAB WHITE TRADITIONAL BASMATI RICE 5 KG 992 8906006665118 RAINDROPS SUPREME BASMATI RICE 1 KG 182 8906006665514 RAINDROPS SUPREME BASMATI RICE 5 KG 910 8906006665101 RAINDROPS SELECT BASMATI RICE 1 KG 162 8906006665507 RAINDROPS ROYAL BASMATI RICE 5 KG 810 8906006665125 RAINDROPS SUPER BASMATI RICE 1 KG 152 8906006665561 RAINDROPS SUPER BASMATI RICE 5 KG 760 8906006665132 RAINDROPS POPULAR BASMATI RICE 1 KG 132 8906006665538 RAINDROPS POPULAR BASMATI RICE 5 KG 660 8906006665149 RAINDROPS ROZANA BASMATI RICE 1 KG 117 8906006665545 RAINDROPS ROZANA BASMATI RICE 5KG 585 8906006665156 RAINDROPS DAILY BASMATI RICE 1 KG 82 8906006665556 RAINDROPS DAILY BASMATI RICE 5 KG 405 8906006665644 RAINDROPS ROZANA BASMATI RICE 10 KG 1170 8906006665651 RAINDROPS DAILY BASMATI RICE 10 KG 795 8906006665675 RAINDROPS MINI MOGRA BASMATI RICE 10 KG 520
  • Our Offering – Promotion Mix • Scheme and Incentive for Trade. – Quantity purchased schemes (QPS) – Target schemes – Price point schemes – Co – branding etc. • Customize Products – Customize product in consultation with our Rice Expert such as Kheer Rice, Khichdi Rice, Biryani Rice etc. • Consumer Offers – Buy 1 get 2 free Buy 1 get 1 free – Buy 1 get 1 + free bee Massive Discounts on MRP • Marketing Support – Brand Building exercise through ATL/BTL activities. – Promoters for consumer awareness and sales support – In Store brand visibility – Special Display Panels / Boards within the store premises – Customized Promotion at individual stores Our Approach Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution HORECA Our Prospective Customer Business Tracking Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution
  • Our Offering – Other Aspect • Rates shall be discussed based on the following parameters – Quality and Product selected – Ordered Quantity – Operating prices – Tax structure of the state – Location of the delivery • REI will provide competitive rates and prices shall not be a constraint for moving ahead for a mutually profitable business preposition • Delivery on mutually agreed terms. Our Approach Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution HORECA Our Prospective Customer Business Tracking Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution
  • Our Distribution – Market Segmentation • Three distribution model has been selected by the Company: – Traditional retail distribution system – Exclusive direct delivery to Modern Retail Accounts – Specific key Retail, HORECA AND SCO Customers BRANDED AND BULK BASMATI RICE General Trade/ETHNIC TRADE •Traditional Shops •Wholesalers •Moms & Pops store Modern Trade/MAINSTREAM- MULTIPLES •National Chains •Regional Chains •Standalones Stores •CASH N CARRY HORECA/FOOD SERVICE • Hotels •Restaurant •Caterers •QSR(s) •Institutions etc Rice an Overview World Rice Production Pie Distribution of World Production Per Capita Availability in India About Company Our Management – Vision & Mission Product Mix and Offering Market segmentation & distribution
  • Warm Regards, Keen to associate with your esteemed Organization for a long term mutually beneficial relationship. MOBILE NO. 9540948998, EMAIL : DEVENSKHATRI@GMAIL.COM