At Royal Cup, we believe that long-term,
responsible growth needs to be measured
in more ways than just profitability. Usi...
As a company committed to environmental awareness and socially
responsible practices, Royal Cup takes pride in constantly ...
At Royal Cup, we measure sustainability success using the Triple Bottom Line.
This framework captures an expanded spectrum...
At Royal Cup, Corporate Social Responsibility (CSR) is central to our core
values. We conduct business in an ethical and r...
Charities and Non-Profit Organizations that Royal Cup supports:
Social Responsibility
And Many More…
Royal Cup recognizes the necessity of a healthy economic state in order to
positively influence the well-being of our empl...
Royal Cup is committed to offering products and services that are good for
the environment, while operating in an efficien...
Royal Cup is committed to offering products and services that are good for
the environment, while operating in an efficien...
1.	 Give 5% of pre-tax profits to charity.
2.	 90% of employees donate to United Way.
3.	 Royal Cup encourages and support...
1.	 Strengthen and further define supply chain transparency program by
working with importers, co-ops, and farmers in prod...
1.	 Increase output of sustainable coffees:
•	 Rainforest Alliance Certified™ coffee by 5%;
from 3.5 million to 3.675 mill...
Royal Cup Sustainability Strategy
More Sustainable Coffees
Transparency
Quality
Product
Integrity
Volunteer
Operate
Effici...
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Royal Cup Coffee Sustainability Statement

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At Royal Cup, we believe that long-term, responsible growth needs to be measured in more ways than just profitability. Using the triple bottom line model, we are able to approach sustainability in a more holistic manner by measuring success and impact in three distinct areas: social responsibility, environmental stewardship and economic prosperity.

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Transcript of "Royal Cup Coffee Sustainability Statement"

  1. 1. At Royal Cup, we believe that long-term, responsible growth needs to be measured in more ways than just profitability. Using the triple bottom line model, we are able to approach sustainability in a more holistic manner by measuring success and impact in three distinct areas: social responsibility, environmental stewardship and economic prosperity.
  2. 2. As a company committed to environmental awareness and socially responsible practices, Royal Cup takes pride in constantly researching and developing products and coffees. Our goal is to help customers achieve their objectives, while providing solutions that are environmentally responsible. We sell quality products and services and are proud of our work. We are a 100% customer-driven company and strive to create customer advocates. We maintain high integrity in all interactions and treat everyone like we would like to be treated. We are good corporate citizens with a developed sense of social responsibility and we give back to communities our time, talent, & resources. We are a profitable, growing company with a fun-loving spirit, and a great place to work. Royal Cup Coffee’s Core values QUALITY CUSTOMER DRIVEN INTEGRITY SOCIAL RESPONSIBILITY WORK FOR FUN & PROFIT
  3. 3. At Royal Cup, we measure sustainability success using the Triple Bottom Line. This framework captures an expanded spectrum of values and criteria for measuring organizational success: Triple Bottom Line
  4. 4. At Royal Cup, Corporate Social Responsibility (CSR) is central to our core values. We conduct business in an ethical and responsible way. We are investing in a number of initiatives to maintain our strong CSR position for the future, including: • Royal Cup contributes over 5% of pre-tax profit dollars to various charities and non-profit organizations every year. Our associates are encouraged to give of their time, talent and money in support of their local community activities. • Individual Headquarter Leadership Support has personally committed to the following: Executive Board Chair for Red Cross, United Way Campaign Chair, United Way Board Chair, Boy Scout Campaign Chair, Rotary Club Birmingham President, Leadership Alabama Founder, A+ Education Reform Founder, along with many other committees, boards and groups at a local and national level. • Royal Cup is an active member of the National Coffee Association, the Specialty Coffee Association of America, and Quality Assurance International. • In June 2013, Royal Cup teamed with Ecom to donate a computer lab to an elementary school attended by children of coffee cherry pickers in Brazil. • Royal Cup is committed to its partnership with The Nature Conservancy for over 20 years. Social Responsibility
  5. 5. Charities and Non-Profit Organizations that Royal Cup supports: Social Responsibility And Many More…
  6. 6. Royal Cup recognizes the necessity of a healthy economic state in order to positively influence the well-being of our employees, partners and customers. We recognize and promote strategies that spur creativity, innovation and entrepreneurship throughout the organization, which facilitates the creation of shared knowledge that impacts business and industry. • A new campus expansion at Royal Cup will provide over 40 jobs and $3+ million in economic impact in Birmingham, Alabama and beyond. • Royal Cup offers an Employee Assistance Program to help our employees with emotional, legal, financial, and health-related issues, such as smoking cessation. • Royal Cup continues to invest in World Coffee Research (WCR) projects. The WCR’s intent is to improve the availability of quality coffee worldwide, while considering the environmental and economic impact on the growing regions. A member of Royal Cup’s leadership team has served as Board Chair since the WCR’s inception. For more information, visit: www. worldcoffeeresearch.org. Economic Stability
  7. 7. Royal Cup is committed to offering products and services that are good for the environment, while operating in an efficient and effective manner. Environmental Stewardship From Farm to Cup • Royal Cup was the second roaster in the United States to purchase coffee from Rainforest Alliance Certified™ farms in 2003. Rainforest Alliance Certified™ farms support a healthy environment, promote the well-being of workers and their communities, and ensure efficient farm methods. Farm workers benefit from safe working conditions, dignified housing and medical care, and access to schools for their children. Certification ensures the protection of ecosystems, including wildlife habitat, water and soil. www.rainforest-alliance.org. • Over 60% of coffees produced in our H.C. Valentine Coffee Company are organic. Output of organic coffees at H.C. Valentine increased by 64% in 2013. • At Royal Cup, we build good relationships with importers and exporters. Our travels to the producing countries reveal how well the farms are managed and how well their people and the environment are treated on these farms. Building relationships with these farmers and co-ops solidifies our commitment to their well-being.
  8. 8. Royal Cup is committed to offering products and services that are good for the environment, while operating in an efficient and effective manner. sustainability of Operations • Royal Cup currently uses a regenerative thermal oxidizer to cut gas usage and to clean smoke from the roasting process. We are working to reduce energy and water usage and are contracting with a company to eliminate other wastes, such as boxes and paper. • Royal Cup partners with a local recycling company for our food wastes, and is building partnerships to find second uses for our burlap coffee bags. • Our EspresShip Department is partnering with UPS to achieve a neutral carbon footprint by 2014. • Select divisions are utilizing GPS route technology, helping improve efficiencies in fuel consumption and vehicle emissions. • Royal Cup offers and actively promotes a full line of biodegradable and compostable foodservice disposable supplies. • The H.C. Valentine Coffee Company, a proud member of the Royal Cup Coffee family, possesses several environmental certifications: Fair Trade, QAI, USDA Organic, and Rainforest Alliance. • Internal transportation is structured to minimize miles driven and maximize cubic capacity usage. Backhauls minimize “empty” miles driven. • Royal Cup is currently testing the use of intermodal transportation (truck/ train) for long-haul shipments in an effort to reduce fuel consumption. • Royal Cup operates a full rebuild operation for beverage equipment and recycles unusable metal parts. Environmental Stewardship
  9. 9. 1. Give 5% of pre-tax profits to charity. 2. 90% of employees donate to United Way. 3. Royal Cup encourages and supports employee volunteerism in our local communities. 4. Link all Royal Cup community involvement around the country and develop an interactive map highlighting the company’s service from coast to coast. 5. Obtain Certification from MWBE (Minority and Women Businesses) with the goal of increasing partnerships with women- and minority-owned businesses at 10% per annum. Sustainable Goals
  10. 10. 1. Strengthen and further define supply chain transparency program by working with importers, co-ops, and farmers in producing countries. 2. Engage the Rainforest Alliance and Fair Trade Organization in an effort to identify cause marketing programs to help support specific projects on one or more farms from which we buy coffee. 3. Continue our investment in the World Coffee Research organization’s pivotal work on genetics, disease treatment and prevention, variety trials and other efforts. 4. Be a great place to work: • Actively promote from within • Monitor and measure against diversity goals • Develop and promote safety and wellness programs
  11. 11. 1. Increase output of sustainable coffees: • Rainforest Alliance Certified™ coffee by 5%; from 3.5 million to 3.675 million pounds • Fair Trade USA Certified™ coffee by 60% from 250,000 to 400,000 pounds • Increase Organic coffee pounds by 15% 2. Reduce energy consumption • In all our facilities • Define Carbon Footprint in FY 2014 using SCAA’s START Program • Evaluate merits of LEED Certification in Royal Cup plant expansion • Expand waste and raw materials recycling programs • Strengthen electronic commerce capabilities to reduce paper usage • Expand “lights on timers” program in warehouses to conserve energy • Fill 30% of equipment needs with refurbished coffee brewing equipment • Work towards achieving zero waste into landfills • In our fleet • Explore reducing emissions by switching to fuel-efficient fleet vehicles • Expand usage of fleet management software to increase efficiency of the route system by end of FY 2015 • More fuel efficient route trucks will reduce fuel consumption by 16% for this vehicle class • Passenger minivans have been replaced with smaller vehicles, which will result in 33% fuel savings
  12. 12. Royal Cup Sustainability Strategy More Sustainable Coffees Transparency Quality Product Integrity Volunteer Operate Efficiently Best Place to Work Women- & Minority- OwnedBusinesses Act Responsibly Reduce Energy Use World Coffee Research Charitable Giving Good Corporate Citizen Carbon Footprint Rainforest Alliance Project

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