Virtual User Conferences- Are they right for your organization?

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    Virtual User Conferences- Are they right for your organization? - Presentation Transcript

    1.  
    2. Virtual User Conferences
      • Increases the number of customers that participate in your conference through the elimination of travel time and costs
      • Allows customers, thought leaders and solution providers to exchange ideas, network with peers, attend interactive presentations all from the convenience of their offices
      • Allows organizations to gain a deeper understanding of customers, partners, and prospects through the detailed tracking and reporting
      • Protect your brand through the delivery of a consistent message to your stakeholders
    3. Virtual Conferences – Success Factors
      • Your ability to attract attendance from both customers and sponsors at your event
      • Reliable and easy to use platform with integrated technology
      • Compelling content from your customers/users
      • High level of interaction at your event through
        • Individual and group chat
        • Forums
        • Q&A after presentations
        • Surveys at the event
      • Using data collected at your event for future marketing activities
    4. Marketing your Conference
      • Get customers involved in the promotion
      • Create a micro site for your event promotion that includes a “Register Now” button
      • Provide a link to your micro site from your homepage
      • Send email blasts to your members - every other week
      • Ask exhibitors and customers o put the link to our conference on their website
      • Email registrants the day before and the day of an event
    5. Benefits Virtual Conferences
      • Communicate more frequently with customers, partners, employees
      • Reach international audience that will not travel to physical events
      • Reach a younger, tech savvy audience
      • Collect marketing intelligence through the detailed online traffic reporting that can be used for future marketing activities
      • Drive incremental revenue through the sale of sponsorships at virtual conferences
    6. The VirtualVU Platform
      • Easy to Use platform ensures attendees can quickly enter and navigate through the event
      • Virtual Booths where customers can see demonstrations, communicate real time with experts via instant messaging and download relevant documents from exhibitors right to their desktop
      • Conference Hall where you can hear live and On Demand presentations from customers or other keynote speakers
      • Resource Centre where customers can access relevant industry publications, press releases
      • Social networking so like minds can dialogue
      • Detailed Tracking of all customer traffic at your event providing you with high quality information on your customer interests
    7. The VirtualVU Platform Lobby that can be branded for your event
    8. The VirtualVU Platform Trade Show Floor Floors can be customized for each event
    9. The VirtualVU Platform
    10. The VirtualVU Platform
    11. The VirtualVU Platform
    12. Event Reporting Event Summary   Total Sponsors 77 Total Registrants 4518 Total Attendees 2277 Number of People Educated 1183 Average Leads Per Booth 426 Top Leads Per Booth 862 Total Downloads 4586 Average Downloads Per Booth 55 Total Chats 5957 Average Chats Per Booth 77 Average Cost Per Lead $7.04 Sponsor Summary   Total Leads 616 Total Chats 212 Total Downloads 42 Most Popular Content Product Demo Cost Per Lead $4.67    

    + janetthompsonjanetthompson, 8 months ago

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