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How To Market Your Virtual Event
 

How To Market Your Virtual Event

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Attracting your target audience and the right sponsors is critical to the success of the event. This short presentation highlights some ideas on how to effectively attract that audience.

Attracting your target audience and the right sponsors is critical to the success of the event. This short presentation highlights some ideas on how to effectively attract that audience.

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    How To Market Your Virtual Event How To Market Your Virtual Event Presentation Transcript

    • How To Market Your Virtual Event VirtualVU Presentation www.virtualvu.com
    • Virtual Event Success Factors
      • Ability to attract attendance from both customers and sponsors at your event
      • Reliable and easy to use platform with integrated technology
      • Compelling content from your customers/users
      • High level of interaction at your event through
        • Individual and group chat
        • Forums
        • Q&A after presentations
        • Surveys at the event
      • Leveraging data collected at your event for future marketing activities
      VirtualVU Presentation www.virtualvu.com
    • Marketing Your Virtual Event
      • Determine your target audience, where they socialize, and how you can partner to reach this audience
        • Find complimentary organizations or associations that would be interested in promoting this event to their customers or members
      • Get your sponsors and exhibitors committed to promote the event to their customers
        • Promote it on their websites & to their customer databases
      VirtualVU Presentation www.virtualvu.com
    • Marketing Your Virtual Event
      • Use your anchor sponsors/high profile keynote speakers to attract attendance
      • Create a micro site to promote your event and have it visible from your home page
      • Email your target audience on a regular basis reminding them of the event (every other week)
      • Reminder emails to registrants the day before the event
      VirtualVU Presentation www.virtualvu.com
    • Post Event Review
      • Analyze the results of your event including:
        • Traffic patterns at your event
        • What information was most viewed
        • Survey results from your attendees
      • Use the data to plan for your next event
      VirtualVU Presentation www.virtualvu.com