How To Market Your Virtual Event

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Attracting your target audience and the right sponsors is critical to the success of the event. This short presentation highlights some ideas on how to effectively attract that audience.

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How To Market Your Virtual Event

  1. 1. How To Market Your Virtual Event VirtualVU Presentation www.virtualvu.com
  2. 2. Virtual Event Success Factors <ul><li>Ability to attract attendance from both customers and sponsors at your event </li></ul><ul><li>Reliable and easy to use platform with integrated technology </li></ul><ul><li>Compelling content from your customers/users </li></ul><ul><li>High level of interaction at your event through </li></ul><ul><ul><li>Individual and group chat </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Q&A after presentations </li></ul></ul><ul><ul><li>Surveys at the event </li></ul></ul><ul><li>Leveraging data collected at your event for future marketing activities </li></ul>VirtualVU Presentation www.virtualvu.com
  3. 3. Marketing Your Virtual Event <ul><li>Determine your target audience, where they socialize, and how you can partner to reach this audience </li></ul><ul><ul><li>Find complimentary organizations or associations that would be interested in promoting this event to their customers or members </li></ul></ul><ul><li>Get your sponsors and exhibitors committed to promote the event to their customers </li></ul><ul><ul><li>Promote it on their websites & to their customer databases </li></ul></ul>VirtualVU Presentation www.virtualvu.com
  4. 4. Marketing Your Virtual Event <ul><li>Use your anchor sponsors/high profile keynote speakers to attract attendance </li></ul><ul><li>Create a micro site to promote your event and have it visible from your home page </li></ul><ul><li>Email your target audience on a regular basis reminding them of the event (every other week) </li></ul><ul><li>Reminder emails to registrants the day before the event </li></ul>VirtualVU Presentation www.virtualvu.com
  5. 5. Post Event Review <ul><li>Analyze the results of your event including: </li></ul><ul><ul><li>Traffic patterns at your event </li></ul></ul><ul><ul><li>What information was most viewed </li></ul></ul><ul><ul><li>Survey results from your attendees </li></ul></ul><ul><li>Use the data to plan for your next event </li></ul>VirtualVU Presentation www.virtualvu.com
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