How To Market Your Virtual Event

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    How To Market Your Virtual Event - Presentation Transcript

    1. How To Market Your Virtual Event VirtualVU Presentation www.virtualvu.com
    2. Virtual Event Success Factors
      • Ability to attract attendance from both customers and sponsors at your event
      • Reliable and easy to use platform with integrated technology
      • Compelling content from your customers/users
      • High level of interaction at your event through
        • Individual and group chat
        • Forums
        • Q&A after presentations
        • Surveys at the event
      • Leveraging data collected at your event for future marketing activities
      VirtualVU Presentation www.virtualvu.com
    3. Marketing Your Virtual Event
      • Determine your target audience, where they socialize, and how you can partner to reach this audience
        • Find complimentary organizations or associations that would be interested in promoting this event to their customers or members
      • Get your sponsors and exhibitors committed to promote the event to their customers
        • Promote it on their websites & to their customer databases
      VirtualVU Presentation www.virtualvu.com
    4. Marketing Your Virtual Event
      • Use your anchor sponsors/high profile keynote speakers to attract attendance
      • Create a micro site to promote your event and have it visible from your home page
      • Email your target audience on a regular basis reminding them of the event (every other week)
      • Reminder emails to registrants the day before the event
      VirtualVU Presentation www.virtualvu.com
    5. Post Event Review
      • Analyze the results of your event including:
        • Traffic patterns at your event
        • What information was most viewed
        • Survey results from your attendees
      • Use the data to plan for your next event
      VirtualVU Presentation www.virtualvu.com

    + janetthompsonjanetthompson, 8 months ago

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