You,	  Your	  Wealth,	  and	  the	  	       World	  Wide	  Web	          Jane2e	  Toral	  h2p://www.digitalfilipinoclub.com...
The	  importance	  of	  having	  a	       presence	  on	  WWW	  
Be	  proacAve	  
#	  Build	  communiAes	   Brains	  on	  Fire	            Book	  reference:	  
Social	  Media	  =	  Interac=on	  
Status	  of	  Internet	  in	  the	           Philippines	  PenetraAon,	  trends,	  and	  where	  do	                you	  ...
Despite	  this	  stability,	  overall	  engagement	  is	  on	  the	  rise.	  Social	  networking	  now	  dominates…	      ...
Internet	  usage	  highest	  amongst	  upscale	  under	  30s…	  Past	  Month	  Reach	  (%)	                               ...
…fuelled	  by	  their	  appe=te	  for	  entertainment	  content	  Content	  Preferences	  on	  Internet	  Portals	  (%)	  ...
The	  importance	  of	  having	  a	  good	             domain	  name	      …and	  the	  importance	  of	  security	  your	...
Begin	  with	  the	  end	  in	  mind	  
Put	  first	  things	  first	  
h2p://www.digitalfilipino.com	  
JaneTech.com	                                                 SearchInfluencer.com	  Influen=alblogger.net	  HomeBasedElite....
Domain	  names	  •  Pick	  a	  name	  that	  aptly	  represents	  your	     product	  or	  service.	  •  Be	  wary	  of	  ...
Updates	  on	  status	  of	  	  e-­‐commerce	  in	  the	  Philippines	    …..and	  how	  you	  can	  profit	  from	  them	  
The	  backdrop	  to	  e-­‐commerce	  in	  Philippines	   Tradi=onal	           Presence	  of	            High	  reliance	 ...
Payments	  largely	  made	  offline,	  given	  current	  trust	  and	  comfort	  levels	  with	  e-­‐payment	               ...
Projected	  e-­‐commerce	  revenue	  in	  the	  Philippines	  is	  at	  P5	  billion	  pesos	  excluding	  airline	  booki...
h2p:/mulAply.com/marketplace	  
h2p://www.buyanihan.com	  
h2p://www.okayokay.com	  
h2p://www.reebonz.com	  
h2p://www.cashsense.com	  
Shopinstallment.com	  ErickKalugdan09178943492erick@kalugdan.com
h2p://www.shopinas.com	  
Lenddo.com	  Credit	  score	  based	  on	  quality	  of	  social	  network	  connecAons.	  
h2p://www.xend.com.ph	  
#	  Prepare	  for	    the	  sweet	    spot	     #	  Home,	     hangout,	     hideout	  h2p://business.manilastandardtoday....
Think	  win-­‐win	  
Howtofascinate.com	  
Seek	  first	  to	  understand,	  then	  to	              be	  understood	  
Help	  me	  belong…	  Help	  me	  be	  significant…	                           Source:	  h2p://mobileyouth.org	  
Home,	  Hangout,	  Hideout	  Study	  the	  market	  where	  they	  are.	       Monitor	  our	  audience.	                 ...
We	  buy	  with	                                         emoAon	  and	                                          jusAfy	  w...
DisrupAve	  Diva	  •  Social	  tools	  (product,	  story,	  usage	  behaviors)	     to	  reclaim:	      –  Social	  space	...
Synergize	  
TV	                          PRINT	              POS	                CRM	              digital	                       digi...
Sharpen	  the	  saw	  •  Physical	  •  Mental	  •  Spiritual	  
h2p://www.coachjimsaret.ph	  
Change	  Masters	  •  Form	  your	  own	      –  Person-­‐to-­‐person	      –  Authors	      –  People	  you	  want	  to	 ...
Find	  your	  voice	  
Inspire	  others	  to	  find	  their	  voices	  
h2p://www.digitalfilipinoclub.com	  
TV	                PRINT	             POS	                CRM	        digital	             digital	          digital	     ...
For	  the	  growth	  of	  e-­‐commerce	  in	                 the	  Philippines!	  h2p://slideshare.net/jane2etoral	  h2p:/...
You, Your Wealth, and the World Wide Web
You, Your Wealth, and the World Wide Web
You, Your Wealth, and the World Wide Web
You, Your Wealth, and the World Wide Web
You, Your Wealth, and the World Wide Web
You, Your Wealth, and the World Wide Web
You, Your Wealth, and the World Wide Web
You, Your Wealth, and the World Wide Web
You, Your Wealth, and the World Wide Web
You, Your Wealth, and the World Wide Web
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You, Your Wealth, and the World Wide Web

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Gave this keynote talk at the Web & Social Media Marketing Congress (http://webmarketing.johncalubtraining.com/) organized by John Calub last July 21 at SMX Convention Center. Also used this keynote talk as an opportunity to give a tribute to my change master, Stephen Covey, by sharing 7 Habits of Highly Effective People and 8th Habit principles applied throughout the deck.

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You, Your Wealth, and the World Wide Web

  1. 1. You,  Your  Wealth,  and  the     World  Wide  Web   Jane2e  Toral  h2p://www.digitalfilipinoclub.com   A  Tribute  to  my  change  master:  Stephen  Covey  
  2. 2. The  importance  of  having  a   presence  on  WWW  
  3. 3. Be  proacAve  
  4. 4. #  Build  communiAes   Brains  on  Fire   Book  reference:  
  5. 5. Social  Media  =  Interac=on  
  6. 6. Status  of  Internet  in  the   Philippines  PenetraAon,  trends,  and  where  do   you  fit  in  
  7. 7. Despite  this  stability,  overall  engagement  is  on  the  rise.  Social  networking  now  dominates…   Select  Monthly  Online  Ac=vi=es  (%)     2009   2010   2011   VisiAng  Social  Networking  sites     51*   53   82   Search       58   76   80   Instant  messaging     63   68   69   Internet  Portal     54   73   67   VisiAng  public  chat  rooms   54   67   65   Email     63   65   64   Played  games  online     53   45   54   Listen  to  songs  in  music  websites   -­‐   -­‐   45   Downloaded  or  uploaded  music  files  online     25   37   37   Shared/posted  something  online  that  you  created   15   24   36   AcAviAes  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011   *  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums   Base:  Past  month  Internet  users  aged  10+  across  NaAonal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  
  8. 8. Internet  usage  highest  amongst  upscale  under  30s…  Past  Month  Reach  (%)   Total   Age   Gender   SEC   Base:  Past  Month  Internet  Users  aged  10+  across  all  socio-­‐economic  classes  in  NaAonal  Urban  Philippines   Source:  Nielsen  media  Index  2009  Q1,  2010  Q1,  2011  Q1  
  9. 9. …fuelled  by  their  appe=te  for  entertainment  content  Content  Preferences  on  Internet  Portals  (%)   Total    (T3B  %)   10-­‐19  (Index)   20-­‐29  (Index)   InternaAonal  music     68   114   91   Local  music     65   104   94   InteresAng  videos  or  photos     59   118   101   Games       56   108   94   Technology  and  gadgets       55   102   103   World  news       49   99   103   NaAonal/  Local  news     48   104   99   Entertainment  news       45   116   99   Lifestyle     45   95   118   Sports       45   104   93   Movies,  TV  or  Drama  reviews/guides       42   106   97   Business  news       38   90   84   City  guides     35   100   101   Travel       33   95   103   Finance     30   89   76   Traffic  updates     29   104   99   Base:  Past  Month  Internet  Users  aged  10+  across  all  socio-­‐economic  classes  in  NaAonal  Urban  Philippines  who   Have  visited  Internet  Portals   Source:  Yahoo!-­‐Nielsen  net  Index  2009,  2010  and  2011  
  10. 10. The  importance  of  having  a  good   domain  name   …and  the  importance  of  security  your   domain  name  
  11. 11. Begin  with  the  end  in  mind  
  12. 12. Put  first  things  first  
  13. 13. h2p://www.digitalfilipino.com  
  14. 14. JaneTech.com   SearchInfluencer.com  Influen=alblogger.net  HomeBasedElite.com   SearchProfileIndex.com   Bloggingfromhome.com  
  15. 15. Domain  names  •  Pick  a  name  that  aptly  represents  your   product  or  service.  •  Be  wary  of  enAAes  who  give  away  or  bundle   domain  names.   –  Make  sure  you  have  full  control  of  your  domain   name.   –  Make  sure  that  you  remain  to  be  its  owner  even  if   you  decide  to  cancel  the  web  hosAng  subscripAon.  •  Go  for  a  longer  term  domain  name  payment.  
  16. 16. Updates  on  status  of    e-­‐commerce  in  the  Philippines   …..and  how  you  can  profit  from  them  
  17. 17. The  backdrop  to  e-­‐commerce  in  Philippines   Tradi=onal   Presence  of   High  reliance  on   IT  and  Banking   counterfeits  and   inter-­‐personal   infrastructure  trade  legacy   knock-­‐offs   rela=onships   “evolving”   Lack  of  ‘accreditaAon   and   Buyers  need   Buyers  feel   Low  levels  of  guarantees… to  ensure   the  comfort,   confidence/ by  default   quality  by   dealing  with   trust  in  modern  trade   physical   known   transacAng   actually   inspecAon   vendors   online   encourages   desAnaAon   shopping   There  is  an  inherent  reluctance   to  “trade”  through  the  Internet  
  18. 18. Online  transac=ng  remains  in  it’s  infancy   Online  Transac=ons  (%)   3 1 2010 2011 QuesAon:  Have  you  purchased  products  online  in  the  past  12  months…  payment  could  be  online  or  offline?   Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2011
  19. 19. Payments  largely  made  offline,  given  current  trust  and  comfort  levels  with  e-­‐payment   Payment    methods  (%)   Cash  (face  to  face)   53 Credit  card   36 Transfer  via  ATM/Bank   10 Internet  Banking   9 Deposited  cash  at  bank  branch   4 Online  accounts  such  as  Paypal   1 Cheque   1 Debit  card   1
  20. 20. Projected  e-­‐commerce  revenue  in  the  Philippines  is  at  P5  billion  pesos  excluding  airline  bookings.  If  online  booking  included,  that  will  be  an  addiAon  of  esAmated  P17  billion.  (factoring  50%  of  Cebu  Pacific  sales  which  is  online)  
  21. 21. h2p:/mulAply.com/marketplace  
  22. 22. h2p://www.buyanihan.com  
  23. 23. h2p://www.okayokay.com  
  24. 24. h2p://www.reebonz.com  
  25. 25. h2p://www.cashsense.com  
  26. 26. Shopinstallment.com  ErickKalugdan09178943492erick@kalugdan.com
  27. 27. h2p://www.shopinas.com  
  28. 28. Lenddo.com  Credit  score  based  on  quality  of  social  network  connecAons.  
  29. 29. h2p://www.xend.com.ph  
  30. 30. #  Prepare  for   the  sweet   spot   #  Home,   hangout,   hideout  h2p://business.manilastandardtoday.com/2012/03/28/tetangco-­‐says-­‐populaAon-­‐will-­‐bolster-­‐growth/  
  31. 31. Think  win-­‐win  
  32. 32. Howtofascinate.com  
  33. 33. Seek  first  to  understand,  then  to   be  understood  
  34. 34. Help  me  belong…  Help  me  be  significant…   Source:  h2p://mobileyouth.org  
  35. 35. Home,  Hangout,  Hideout  Study  the  market  where  they  are.   Monitor  our  audience.   Source:  h2p://mobileyouth.org  
  36. 36. We  buy  with   emoAon  and   jusAfy  with   logic  Source:  h2p://mobileyouth.org  
  37. 37. DisrupAve  Diva  •  Social  tools  (product,  story,  usage  behaviors)   to  reclaim:   –  Social  space   –  Social  arrival   Source:  h2p://mobileyouth.org  
  38. 38. Synergize  
  39. 39. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  Changes  the  rules  of  engagement.  
  40. 40. Sharpen  the  saw  •  Physical  •  Mental  •  Spiritual  
  41. 41. h2p://www.coachjimsaret.ph  
  42. 42. Change  Masters  •  Form  your  own   –  Person-­‐to-­‐person   –  Authors   –  People  you  want  to  learn  from  
  43. 43. Find  your  voice  
  44. 44. Inspire  others  to  find  their  voices  
  45. 45. h2p://www.digitalfilipinoclub.com  
  46. 46. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile  Are  you  ready  to  embrace  the  WWW?  
  47. 47. For  the  growth  of  e-­‐commerce  in   the  Philippines!  h2p://slideshare.net/jane2etoral  h2p://twi2er.com/digitalfilipino  

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