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You, Your Wealth, and the World Wide Web
 

You, Your Wealth, and the World Wide Web

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Gave this keynote talk at the Web & Social Media Marketing Congress (http://webmarketing.johncalubtraining.com/) organized by John Calub last July 21 at SMX Convention Center. Also used this keynote ...

Gave this keynote talk at the Web & Social Media Marketing Congress (http://webmarketing.johncalubtraining.com/) organized by John Calub last July 21 at SMX Convention Center. Also used this keynote talk as an opportunity to give a tribute to my change master, Stephen Covey, by sharing 7 Habits of Highly Effective People and 8th Habit principles applied throughout the deck.

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    You, Your Wealth, and the World Wide Web You, Your Wealth, and the World Wide Web Presentation Transcript

    • You,  Your  Wealth,  and  the     World  Wide  Web   Jane2e  Toral  h2p://www.digitalfilipinoclub.com   A  Tribute  to  my  change  master:  Stephen  Covey  
    • The  importance  of  having  a   presence  on  WWW  
    • Be  proacAve  
    • #  Build  communiAes   Brains  on  Fire   Book  reference:  
    • Social  Media  =  Interac=on  
    • Status  of  Internet  in  the   Philippines  PenetraAon,  trends,  and  where  do   you  fit  in  
    • Despite  this  stability,  overall  engagement  is  on  the  rise.  Social  networking  now  dominates…   Select  Monthly  Online  Ac=vi=es  (%)     2009   2010   2011   VisiAng  Social  Networking  sites     51*   53   82   Search       58   76   80   Instant  messaging     63   68   69   Internet  Portal     54   73   67   VisiAng  public  chat  rooms   54   67   65   Email     63   65   64   Played  games  online     53   45   54   Listen  to  songs  in  music  websites   -­‐   -­‐   45   Downloaded  or  uploaded  music  files  online     25   37   37   Shared/posted  something  online  that  you  created   15   24   36   AcAviAes  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011   *  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums   Base:  Past  month  Internet  users  aged  10+  across  NaAonal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  
    • Internet  usage  highest  amongst  upscale  under  30s…  Past  Month  Reach  (%)   Total   Age   Gender   SEC   Base:  Past  Month  Internet  Users  aged  10+  across  all  socio-­‐economic  classes  in  NaAonal  Urban  Philippines   Source:  Nielsen  media  Index  2009  Q1,  2010  Q1,  2011  Q1  
    • …fuelled  by  their  appe=te  for  entertainment  content  Content  Preferences  on  Internet  Portals  (%)   Total    (T3B  %)   10-­‐19  (Index)   20-­‐29  (Index)   InternaAonal  music     68   114   91   Local  music     65   104   94   InteresAng  videos  or  photos     59   118   101   Games       56   108   94   Technology  and  gadgets       55   102   103   World  news       49   99   103   NaAonal/  Local  news     48   104   99   Entertainment  news       45   116   99   Lifestyle     45   95   118   Sports       45   104   93   Movies,  TV  or  Drama  reviews/guides       42   106   97   Business  news       38   90   84   City  guides     35   100   101   Travel       33   95   103   Finance     30   89   76   Traffic  updates     29   104   99   Base:  Past  Month  Internet  Users  aged  10+  across  all  socio-­‐economic  classes  in  NaAonal  Urban  Philippines  who   Have  visited  Internet  Portals   Source:  Yahoo!-­‐Nielsen  net  Index  2009,  2010  and  2011  
    • The  importance  of  having  a  good   domain  name   …and  the  importance  of  security  your   domain  name  
    • Begin  with  the  end  in  mind  
    • Put  first  things  first  
    • h2p://www.digitalfilipino.com  
    • JaneTech.com   SearchInfluencer.com  Influen=alblogger.net  HomeBasedElite.com   SearchProfileIndex.com   Bloggingfromhome.com  
    • Domain  names  •  Pick  a  name  that  aptly  represents  your   product  or  service.  •  Be  wary  of  enAAes  who  give  away  or  bundle   domain  names.   –  Make  sure  you  have  full  control  of  your  domain   name.   –  Make  sure  that  you  remain  to  be  its  owner  even  if   you  decide  to  cancel  the  web  hosAng  subscripAon.  •  Go  for  a  longer  term  domain  name  payment.  
    • Updates  on  status  of    e-­‐commerce  in  the  Philippines   …..and  how  you  can  profit  from  them  
    • The  backdrop  to  e-­‐commerce  in  Philippines   Tradi=onal   Presence  of   High  reliance  on   IT  and  Banking   counterfeits  and   inter-­‐personal   infrastructure  trade  legacy   knock-­‐offs   rela=onships   “evolving”   Lack  of  ‘accreditaAon   and   Buyers  need   Buyers  feel   Low  levels  of  guarantees… to  ensure   the  comfort,   confidence/ by  default   quality  by   dealing  with   trust  in  modern  trade   physical   known   transacAng   actually   inspecAon   vendors   online   encourages   desAnaAon   shopping   There  is  an  inherent  reluctance   to  “trade”  through  the  Internet  
    • Online  transac=ng  remains  in  it’s  infancy   Online  Transac=ons  (%)   3 1 2010 2011 QuesAon:  Have  you  purchased  products  online  in  the  past  12  months…  payment  could  be  online  or  offline?   Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2011
    • Payments  largely  made  offline,  given  current  trust  and  comfort  levels  with  e-­‐payment   Payment    methods  (%)   Cash  (face  to  face)   53 Credit  card   36 Transfer  via  ATM/Bank   10 Internet  Banking   9 Deposited  cash  at  bank  branch   4 Online  accounts  such  as  Paypal   1 Cheque   1 Debit  card   1
    • Projected  e-­‐commerce  revenue  in  the  Philippines  is  at  P5  billion  pesos  excluding  airline  bookings.  If  online  booking  included,  that  will  be  an  addiAon  of  esAmated  P17  billion.  (factoring  50%  of  Cebu  Pacific  sales  which  is  online)  
    • h2p:/mulAply.com/marketplace  
    • h2p://www.buyanihan.com  
    • h2p://www.okayokay.com  
    • h2p://www.reebonz.com  
    • h2p://www.cashsense.com  
    • Shopinstallment.com  ErickKalugdan09178943492erick@kalugdan.com
    • h2p://www.shopinas.com  
    • Lenddo.com  Credit  score  based  on  quality  of  social  network  connecAons.  
    • h2p://www.xend.com.ph  
    • #  Prepare  for   the  sweet   spot   #  Home,   hangout,   hideout  h2p://business.manilastandardtoday.com/2012/03/28/tetangco-­‐says-­‐populaAon-­‐will-­‐bolster-­‐growth/  
    • Think  win-­‐win  
    • Howtofascinate.com  
    • Seek  first  to  understand,  then  to   be  understood  
    • Help  me  belong…  Help  me  be  significant…   Source:  h2p://mobileyouth.org  
    • Home,  Hangout,  Hideout  Study  the  market  where  they  are.   Monitor  our  audience.   Source:  h2p://mobileyouth.org  
    • We  buy  with   emoAon  and   jusAfy  with   logic  Source:  h2p://mobileyouth.org  
    • DisrupAve  Diva  •  Social  tools  (product,  story,  usage  behaviors)   to  reclaim:   –  Social  space   –  Social  arrival   Source:  h2p://mobileyouth.org  
    • Synergize  
    • TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  Changes  the  rules  of  engagement.  
    • Sharpen  the  saw  •  Physical  •  Mental  •  Spiritual  
    • h2p://www.coachjimsaret.ph  
    • Change  Masters  •  Form  your  own   –  Person-­‐to-­‐person   –  Authors   –  People  you  want  to  learn  from  
    • Find  your  voice  
    • Inspire  others  to  find  their  voices  
    • h2p://www.digitalfilipinoclub.com  
    • TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile  Are  you  ready  to  embrace  the  WWW?  
    • For  the  growth  of  e-­‐commerce  in   the  Philippines!  h2p://slideshare.net/jane2etoral  h2p://twi2er.com/digitalfilipino