Philippines	
  E-­‐Commerce	
  Index	
  	
  
E-­‐Commerce	
  Maturity	
  Scorecard	
  	
  
Jane;e	
  Toral	
  
h;p://digit...
MARKET	
  IS	
  GETTING	
  YOUNGER.	
  
AVERAGE	
  AGE	
  OF	
  FILIPINO	
  IS	
  22.	
  
-­‐	
  Secretary	
  Cesar	
  Pur...
Source: Maria Java, EffectiveMeasure.com
Source: Maria Java, EffectiveMeasure.com
Source: Maria Java, EffectiveMeasure.com
Source: Maria Java, EffectiveMeasure.com
Source: Maria Java, EffectiveMeasure.com
Source: Maria Java, EffectiveMeasure.com
200K PH users
More than 35k loans
A	
  Joint	
  Project	
  of	
  
WITH	
  THE	
  SUPPORT	
  OF	
  
Philippines	
  E-­‐Commerce	
  Index	
  
E-­‐Commerce	
  Index	
  (ECI)	
  
Philippines	
  	
  
•  A	
  monthly	
  tracking,	
  measurement	
  study	
  that	
  
de...
E-­‐Commerce	
  Index	
  (ECI)	
  
Philippines	
  	
  
•  2	
  parts:	
  
– volume	
  of	
  e-­‐commerce	
  acHviHes	
  of...
E-­‐Commerce	
  Index	
  (ECI)	
  PH	
  –	
  
Manufacturing	
  sectors	
  (12)	
  
•  Food	
  and	
  beverages	
  
•  TexH...
E-­‐Commerce	
  Index	
  (ECI)	
  PH	
  –	
  
Retail	
  /	
  Wholesale	
  (2)	
  
•  Retail	
  
•  Wholesale	
  
E-­‐Commerce	
  Index	
  (ECI)	
  PH	
  –	
  
Services	
  (8)	
  
•  InformaHon	
  and	
  
CommunicaHon	
  
•  Provident	
...
E-­‐Commerce	
  Index	
  Philippines	
  
•  Report	
  component:	
  
– Overall	
  index	
  
– Index	
  by	
  sector	
  
– ...
E-­‐Commerce	
  Index	
  Philippines	
  
•  Released	
  around	
  the	
  second	
  week	
  of	
  the	
  
following	
  mont...
E-­‐Commerce	
  Index	
  PH	
  Value	
  
•  Benchmark.	
  
– Compare	
  the	
  extent	
  of	
  its	
  e-­‐commerce	
  acHv...
METHODOLOGY	
  
Simplicity	
  
Regularity	
  
Relevance	
  
Repeatability	
  
Reliability	
  
Cost-­‐efficiency	
  
Scalabil...
Extent	
  of	
  Online	
  Engagement	
  
-­‐	
  Manufacturing	
  -­‐	
  
REVENUES	
  	
  
DERIVED	
  ONLINE	
  
PURCHASES	...
Extent	
  of	
  Online	
  Engagement	
  
-­‐	
  Manufacturing	
  -­‐	
  
REVENUES	
  	
  
DERIVED	
  ONLINE	
  
PURCHASES	...
Extent	
  of	
  Online	
  Engagement	
  
-­‐	
  Retail/Wholesale	
  -­‐	
  
REVENUES	
  	
  
DERIVED	
  ONLINE	
  
PURCHAS...
Extent	
  of	
  Online	
  Engagement	
  
-­‐	
  Retail/Wholesale	
  -­‐	
  
REVENUES	
  	
  
DERIVED	
  ONLINE	
  
PURCHAS...
Extent	
  of	
  Online	
  Engagement	
  
-­‐	
  Services	
  -­‐	
  
REVENUES	
  	
  
DERIVED	
  ONLINE	
  
PURCHASES	
  	
...
Extent	
  of	
  Online	
  Engagement	
  
-­‐	
  Services	
  -­‐	
  
REVENUES	
  	
  
DERIVED	
  ONLINE	
  
PURCHASES	
  	
...
A	
  Joint	
  Project	
  of	
  
Philippines	
  E-­‐Commerce	
  Maturity	
  Scorecard	
  
INTRODUCTION	
  
Methodology	
  
Structured	
  quesHonnaire	
  
11-­‐point	
  scale	
  
Respondents	
  are	
  parHcipants	...
E-­‐COMMERCE	
  MATURITY	
  SCORECARD	
  
Self-­‐Assessment	
  of	
  E-­‐Commerce	
  Readiness	
  as	
  Evaluated	
  
by	
...
E-­‐COMMERCE	
  MATURITY	
  SCORECARD	
  
Perceived	
  E-­‐Commerce	
  Readiness	
  of	
  Government	
  as	
  
Evaluated	
...
E-­‐COMMERCE	
  MATURITY	
  SCORECARD	
  
Perceived	
  E-­‐Commerce	
  Readiness	
  of	
  Manufacturers	
  as	
  
Evaluate...
E-­‐COMMERCE	
  MATURITY	
  SCORECARD	
  
Perceived	
  E-­‐Commerce	
  Readiness	
  of	
  Retailers	
  &	
  
Wholesalers	
...
E-­‐COMMERCE	
  MATURITY	
  SCORECARD	
  
Perceived	
  E-­‐Commerce	
  Readiness	
  of	
  Service	
  Companies	
  
as	
  E...
E-­‐COMMERCE	
  MATURITY	
  SCORECARD	
  
Respondent	
  Profile	
  by	
  Gender	
  
Source: Imetrics Survey, September 2013...
E-­‐COMMERCE	
  MATURITY	
  SCORECARD	
  
Respondent	
  Profile	
  by	
  Profession	
  
Source: Imetrics Survey, September ...
Join	
  the	
  panel:	
  	
  
Voice	
  of	
  Digital	
  Future	
  
For	
  be;er	
  e-­‐commerce	
  and	
  digital	
  
mark...
Learn	
  more	
  
h;p://digitalfilipino.com/e-­‐commerce-­‐index-­‐philippines/	
  
Contact	
  Jane;e	
  Toral	
  
Twi;er:	...
Women in Tech #goab Philippines E-Commerce Index and E-Commerce Maturity Scorecard
Women in Tech #goab Philippines E-Commerce Index and E-Commerce Maturity Scorecard
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Women in Tech #goab Philippines E-Commerce Index and E-Commerce Maturity Scorecard

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Presented by Janette Toral last September 27, 2013 during the Women in Tech breakfast session at Geeks on a Beach event Boracay. Learn more about this report at http://digitalfilipino.com/e-commerce-index-philippines/

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Transcript of "Women in Tech #goab Philippines E-Commerce Index and E-Commerce Maturity Scorecard"

  1. 1. Philippines  E-­‐Commerce  Index     E-­‐Commerce  Maturity  Scorecard     Jane;e  Toral   h;p://digitalfilipino.com  
  2. 2. MARKET  IS  GETTING  YOUNGER.   AVERAGE  AGE  OF  FILIPINO  IS  22.   -­‐  Secretary  Cesar  Purisima   22nd National Retail Conference & Expo August 7 and 8, 2013 http://www.nrceph.com Twitter: @digitalfilipino #nwcph
  3. 3. Source: Maria Java, EffectiveMeasure.com
  4. 4. Source: Maria Java, EffectiveMeasure.com
  5. 5. Source: Maria Java, EffectiveMeasure.com
  6. 6. Source: Maria Java, EffectiveMeasure.com
  7. 7. Source: Maria Java, EffectiveMeasure.com
  8. 8. Source: Maria Java, EffectiveMeasure.com
  9. 9. 200K PH users More than 35k loans
  10. 10. A  Joint  Project  of   WITH  THE  SUPPORT  OF   Philippines  E-­‐Commerce  Index  
  11. 11. E-­‐Commerce  Index  (ECI)   Philippines     •  A  monthly  tracking,  measurement  study  that   determines  extent  of  e-­‐commerce  acHviHes  of   top  corporaHons  in  3  industries:     – Manufacturing   – Retail  and  wholesale   – Services  
  12. 12. E-­‐Commerce  Index  (ECI)   Philippines     •  2  parts:   – volume  of  e-­‐commerce  acHviHes  of  top   corporaHons  as  a  percent  of  revenues  and   purchases   – to  establish  if  e-­‐commerce  acHviHes  of  top   corporaHons  expanded  or  contracted.     •  Done  in  cooperaHon  with  DigitalFilipino.com   and  in  partnership  with  the  FoundaHon  of  the   Society  of  Fellows  in  Supply  Management    
  13. 13. E-­‐Commerce  Index  (ECI)  PH  –   Manufacturing  sectors  (12)   •  Food  and  beverages   •  TexHles   •  Paper   •  Publishing   •  Fuel   •  Rubber  and  plasHc   •  Non-­‐metallic  mineral   •  Basic  metals   •  Fabricated  metal   •  Machinery   •  CommunicaHon  and   medical  equipment   •  Motor  
  14. 14. E-­‐Commerce  Index  (ECI)  PH  –   Retail  /  Wholesale  (2)   •  Retail   •  Wholesale  
  15. 15. E-­‐Commerce  Index  (ECI)  PH  –   Services  (8)   •  InformaHon  and   CommunicaHon   •  Provident  and   Insurance   •  Business  and   Knowledge  Processing   •  TransportaHon   including  travel  agency   •  Banking  and  Finance   •  Real  estate   •  Hospital   •  Hotels  and  Restaurants  
  16. 16. E-­‐Commerce  Index  Philippines   •  Report  component:   – Overall  index   – Index  by  sector   – Index  by  company  size  (1-­‐4,  5  to  9,  10-­‐19,  20-­‐49,   50-­‐99,  100-­‐199,  200-­‐498,  500-­‐999,  1000-­‐1999,   2000  and  up)   – Index  by  Exports  (none,  up  to  25%,  26-­‐50%,  more   than  50%)   – Index  by  area  (NaHonal  Capital  Region,  outside  of   NaHonal  Capital  Region)  
  17. 17. E-­‐Commerce  Index  Philippines   •  Released  around  the  second  week  of  the   following  month  aber  it  has  been  reviewed   and  endorsed  by  a  panel  of  experts  in  e-­‐ commerce  and  supply  chain.    
  18. 18. E-­‐Commerce  Index  PH  Value   •  Benchmark.   – Compare  the  extent  of  its  e-­‐commerce  acHviHes   with  those  of  the  industry  and  sector  in  the   industry.     •  Tool  to  jusHfy  investments  in  e-­‐commerce   acHviHes  and  development.     •  An  a;empt  to  make  the  Philippines  e-­‐ commerce  ready  and  a  leading  pracHHoner  of   e-­‐commerce  in  the  Asian  region.  
  19. 19. METHODOLOGY   Simplicity   Regularity   Relevance   Repeatability   Reliability   Cost-­‐efficiency   Scalability   SUPPLY  SIDE   Source:  SOFSM/PMI   Retail/Wholesale  
  20. 20. Extent  of  Online  Engagement   -­‐  Manufacturing  -­‐   REVENUES     DERIVED  ONLINE   PURCHASES     DONE  ONLINE   Projected  Data  from  the  Top  10,000  CorporaHons   * WORK IN PROGRESS - as of August 2013
  21. 21. Extent  of  Online  Engagement   -­‐  Manufacturing  -­‐   REVENUES     DERIVED  ONLINE   PURCHASES     DONE  ONLINE   Projected  Data  from  the  Top  10,000  CorporaHons   * WORK IN PROGRESS as of August 2013 SLIGHT   DECREASE   VERSUS  LAST   YEAR   SLIGHT   INCREASE   VERSUS  LAST   YEAR  
  22. 22. Extent  of  Online  Engagement   -­‐  Retail/Wholesale  -­‐   REVENUES     DERIVED  ONLINE   PURCHASES     DONE  ONLINE   Projected  Data  from  the  Top  10,000  CorporaHons   * WORK IN PROGRESS as of August 2013
  23. 23. Extent  of  Online  Engagement   -­‐  Retail/Wholesale  -­‐   REVENUES     DERIVED  ONLINE   PURCHASES     DONE  ONLINE   Projected  Data  from  the  Top  10,000  CorporaHons   * WORK IN PROGRESS as of August 2013 SLIGHT   INCREASE   VERSUS  LAST   YEAR   SLIGHT   INCREASE   VERSUS  LAST   YEAR  
  24. 24. Extent  of  Online  Engagement   -­‐  Services  -­‐   REVENUES     DERIVED  ONLINE   PURCHASES     DONE  ONLINE   Projected  Data  from  the  Top  10,000  CorporaHons   * WORK IN PROGRESS as of August 2013
  25. 25. Extent  of  Online  Engagement   -­‐  Services  -­‐   REVENUES     DERIVED  ONLINE   PURCHASES     DONE  ONLINE   Projected  Data  for  the  Top  1,000  Manufacturing  CorporaHons   * WORK IN PROGRESS as of August 2013 SLIGHT   INCREASE   VERSUS  LAST   YEAR   SLIGHT   INCREASE   VERSUS  LAST   YEAR  
  26. 26. A  Joint  Project  of   Philippines  E-­‐Commerce  Maturity  Scorecard  
  27. 27. INTRODUCTION   Methodology   Structured  quesHonnaire   11-­‐point  scale   Respondents  are  parHcipants  in   digital  influencer  summit  in  SMX   Mean  using  SPSS   ObjecSves   1.  To  determine  e-­‐commerce   readiness  of  various  sectors   2.  To  determine  if  there  are   significant  differences  across  sectors   3.  To  create  awareness  on  e-­‐ commerce  readiness   Source: Imetrics Survey, September 2013
  28. 28. E-­‐COMMERCE  MATURITY  SCORECARD   Self-­‐Assessment  of  E-­‐Commerce  Readiness  as  Evaluated   by  156  Digital  Influencers   on  a  scale  from  0  to  10   Self-­‐Assessment  of  E-­‐Commerce  Readiness  as  Evaluated   by  156  Digital  Influencers   on  a  scale  from  0  to  10   Source: Imetrics Survey, September 2013 Frequency Distribution Score
  29. 29. E-­‐COMMERCE  MATURITY  SCORECARD   Perceived  E-­‐Commerce  Readiness  of  Government  as   Evaluated  by  156  Digital  Influencers  on  a  scale  from  0  to   10   Perceived  E-­‐Commerce  Readiness  of  Government  as   Evaluated  by  156  Digital  Influencers  on  a  scale  from  0  to   10   Source: Imetrics Survey, September 2013 Frequency DistributionScore
  30. 30. E-­‐COMMERCE  MATURITY  SCORECARD   Perceived  E-­‐Commerce  Readiness  of  Manufacturers  as   Evaluated  by  156  Digital  Influencers  on  a  scale  from  0  to   10   Perceived  E-­‐Commerce  Readiness  of  Manufacturers  as   Evaluated  by  156  Digital  Influencers  on  a  scale  from  0  to   10   Source: Imetrics Survey, September 2013 Frequency DistributionScore
  31. 31. E-­‐COMMERCE  MATURITY  SCORECARD   Perceived  E-­‐Commerce  Readiness  of  Retailers  &   Wholesalers  as  Evaluated  by  156  Digital  Influencers  on  a   scale  from  0  to  10   Source: Imetrics Survey, September 2013 Frequency Distribution Score Perceived  E-­‐Commerce  Readiness  of  Retailers  &   Wholesalers  as  Evaluated  by  156  Digital  Influencers  on  a   scale  from  0  to  10  
  32. 32. E-­‐COMMERCE  MATURITY  SCORECARD   Perceived  E-­‐Commerce  Readiness  of  Service  Companies   as  Evaluated  by  160  Digital  Influencers  on  a  scale  from  0   to  10   Source: Imetrics Survey, September 2013 Frequency DistributionScore Perceived  E-­‐Commerce  Readiness  of  Service  Companies   as  Evaluated  by  150  Digital  Influencers  on  a  scale  from  0   to  10  
  33. 33. E-­‐COMMERCE  MATURITY  SCORECARD   Respondent  Profile  by  Gender   Source: Imetrics Survey, September 2013 FemaleMale Respondent  Profile  by  Age   Below 30 30 and above 69%31% 68% 32%
  34. 34. E-­‐COMMERCE  MATURITY  SCORECARD   Respondent  Profile  by  Profession   Source: Imetrics Survey, September 2013 FemaleMale Respondent  Profile  by  EducaSon   E-Commerce Related Others College & Up 55% 45% 96% 4%
  35. 35. Join  the  panel:     Voice  of  Digital  Future   For  be;er  e-­‐commerce  and  digital   markeHng  metrics  in  the  Philippines.   @digitalfilipino  
  36. 36. Learn  more   h;p://digitalfilipino.com/e-­‐commerce-­‐index-­‐philippines/   Contact  Jane;e  Toral   Twi;er:  @digitalfilipino   Mobile:  +63-­‐920-­‐9508696  

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