Webstore 101 by Jona Oboza

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Jona Oboza of SMILDS.com.ph shared their experience in rolling out social e-commerce service to SMEs. This was presented at Carl Duisberg Association of the Philippines E-Commerce Project Planning & …

Jona Oboza of SMILDS.com.ph shared their experience in rolling out social e-commerce service to SMEs. This was presented at Carl Duisberg Association of the Philippines E-Commerce Project Planning & E-Store Creation Workshop last November 19, 2010 at Oxford Suites Makati City.

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  • 1. 1   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 2. 2   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 3. 3   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 4. 4   4   4   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 5. 5   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 6. 6   6   6   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 7. 7   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 8. Simple  to  use  webstore  enables   you  to  DIY  your  webstore  in  less   than  10  minutes  and  start  selling   online     Online  Payment  Gateway   that  accepts  more  than  18   currencies.  Secure,  fast,  and   reliable  way  to  trade  online.     Work  with  DHL,  Citylink,  UPS   and  other  logisBc  partners,   giving  you  real  Bme  shipment   tracking   Customer  Rela8onship   Management  System  lets  you   manage  and  get  closer  to   your  customer  easily.     Cross  Selling  Pla$orm  allows   you  to  sell  other  merchant   products  easily  and  expand   your  market  reach.     8   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 9. 9   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 10. 10   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 11. 11   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 12. 12   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 13. 13   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 14. 14   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 15. •  Need  to  embark  into  digital  ecommerce  model     •  Create  new  value  added  services  to  Tutuban’s   merchants     •  Develop  new  income  stream  for  Tutuban  Mall   management     15   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 16. 16   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 17. •  Be  the  pioneer  in  Philippines  to  embark  into   digital  commerce  mall  model     •  ProacBve  strategy  to  innovate  mall  business     17   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 18. •  Assist  exisBng  merchants  to  generate  more   sales     •  Expand  merchants’  market  reach     •  Online  B2B  model  –  target  unreachable   business  buyers  from  other  region     •  New  marketspace  –  Internet  generaBon  users   •  Loyalty  program  through  SMilDS  VISA  Card       18   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 19. •  Online  Merchant  Store  rental  scheme     •  AdverBsement  revenue  sharing  –  LisBng  in   SMilDS  Tutuban  Mall  page     •  Online  transacBon  revenue  sharing     •  Digital  markeBng  division  –  to  handle   campaign  and  promoBon  of  Tutuban   Merchants     19   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 20. •  SMilDS Debit VISA Card •  Enabler  for  everyone  to  purchase  online     •  First  card  that  combine: Loyalty  +  Reward  +  Rebate  +  Cash  Card     20   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 21. 21   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 22. 22   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 23. 23   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 24. 24   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 25. 25   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 26. 26   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 27. Tutuban  Mall  Management   Pla$orm2u.com  Team     1.  Assign  a  team  to  train  on  SMilDS   1.  Develop  SMilDS  Tutuban  Mall  Page   System   2.  IdenBfy  3  –  5  merchants  from  Tutuban   2.  Assist  Tutuban  Team  to  design  the   to  parBcipate  in  Pioneer  program     merchants’  stores  for  the  3  –  5   parBcipate  merchants     3.  IdenBfy  25  –  50  products  for  each   3.  Assist  in  pu[ng  the  products  into   merchants  and  upload  into  individual   Tutuban  Mall  page,  and  design  banners   merchants  store     to  promote  30  hot  selling  items     4.  Create  SEO  for  each  individual   4.  Newsleer  and  blog  post  to  promote   merchants  store     Tutuban  Mall  page  and  merchants  stores     5.  Roll  out  UAT     5.  Roll  out  UAT     6.  Fine  tune  and  conBnue  with  next  5   6.  Monitor,  assist  and  support  Tutuban   merchants     Team  in  future  development     27   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 28. CSF   Possible  Risks   Mi8ga8on  Plan     AdministraBve     Agreement  and  Bmeline   Clear  communicaBon,  set  expectaBon  and   layout  enBre  project  plan  in  clear       Design  &   Brand  consistency,   All  artworks  and  design  will  get  approval   artworks     acceptance  of  artworks     from  Tutuban  SMilDS  Project  Team     Products  details     Quality  of  content  for   E-­‐Commerce  class  for  Tutuban  team  s.a.   product  lisBng     web  design,  SMilDS.com  training   Human   OperaBon  flow     IdenBfy  Project  Leader  and  train  on  the   resource     process  and  operaBon  flow     Customer   Underperform  on  customer   Training,  process  flow  passdown  and   impact     service  due  to  new   constant  KPI  review.  Strong  corporate   processes     governance  pracBce   Pricing   Price  compeBBon  &   SelecBve  products  pre-­‐approve  by  Tutuban   sensiBvity     conflict  with  suppliers     merchandising  department     28   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 29. 29   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 30. Logis8cs/Delivery  Challenges     30   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 31. •  Search  of  reliable  logisBcs  partner   •  IntegraBon  of  logisBcs  calculator  into  your   Shopping  Cart     •  Issues  raise  from  damage  of  goods  during   shipment     •  Proof  of  delivery     31   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 32. 32   32   32   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 33. 33   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 34. 34   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 35. 35   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 36. e-­‐Payment  Challenges     36   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 37. •  30  days  holding  period  for  Online  Credit  Card   transacBon  by  Philippines  banks     •  High  credit  card  charges     •  Currency  conversion  charges  for  overseas   transacBon     •  High  integraBon  fees  for  local  payment   gateway   37   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 38. 38   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 39. 39   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 40. 40   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 41. •  30  days  holding  period  for  Online  Credit  Card   transacBon  by  Philippines  banks     •  High  credit  card  charges     •  Currency  conversion  charges  for  overseas   transacBon     •  High  integraBon  fees  for  local  payment   gateway   41   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 42. 42   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 43. 43   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 44. •  SMilDS  e-­‐Commerce  Opportunity  Seminar   (SeCOS)   –  Agents  &  Sub-­‐agents  bring  their  prospects  to  learn  the   opportunity  from  SMilDS     •  SMilDS  Merchant  Workshop  (SMW)     –  SMilDS  System  training  workshop     •  SMilDS  Conference  (SC)   –  Dialog  within  SMilDS  OperaBon  Team  with  merchants   discussing  on  upcoming  strategies  and  events  for   SMilDS  merchants     44   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 45. Web  Blogs   Social  Network   Search  Engine   Video  &  Photo   Forum   sharing   SMILDS  Square   Internet   Bookmark   SMILDS  Parade   Newsleer   SMILDS  City   SMILDS   Email   World   RSS   SMILDS  Gallery   Traffics  to   Merchants   PromoBons   SMILDS  Valley   Weekly  Carnival   Radio   Ads  and   Sales   Events   Media   Billboard   Super  Sunday   Online  Ads   Roadshow   Lucky  Draw   CompeBBon   45   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 46. 46   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 47. 47   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 48. 48   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 49. 49   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 50. P649 for the International Buffet at Dusit Thani Hotel, Makati worth P1400 value 50%  discount   625 P1400 54% P751 6  days  promoBon   Promotion from September 13 – September 17, 2010 Buffet Lunch or Dinner Avail from September 20 –October 30, 2010 Min.  of  100  orders   Monday to Sunday Valid  unBl     to  ON   Call for reservation 31  Oct   Lunch: 11:30am – 2:30pm | Dinner: 6:00pm – 10:00pm 50   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 51. 51   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 52. 52   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 53. 53   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 54. 54   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 55. 55   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 56. 56   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 57. 57   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 58. 58   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 59. 59   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 60. 60   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 61. www.facebook.com/buyanihan 61   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 62. 62   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved  
  • 63. www.SMilDS.COM/PH     www.buyanihan.com   or     Visit  us  in  Facebook  :   -­‐  facebook.com/smildsph   -­‐  Facebook.com/buyanihan   Follow  us  on  Twier   Twier.com/smildsph   Twier.com/buyanihan   63   Pla$orm2u.com  Berhad  Proprietary  and  Confiden8al.  ©2009  All  Rights  Reserved