We Need Data: Philippine Information Society Data Alliance Project

We Need Data: Philippine Informa6on Society Data Alliance Project Jane=e Toral h=p://digitalﬁlipinoclub.com h=p://searchproﬁleindex.com 1

E-‐Commerce Drives Philippine Internet Commerce Growth •  DigitalFilipino Web Awards 2011 Winners –  Represents top websites per category. –  Half earn from consumer purchase. –  Others on adver6sing and related services.

Despite this stability, overall engagement is on the rise. Social networking now dominates… Select Monthly Online Ac/vi/es (%) 2009 2010 2011 Visi6ng Social Networking sites 51* 53 82 Search 58 76 80 Instant messaging 63 68 69 Internet Portal 54 73 67 Visi6ng public chat rooms 54 67 65 Email 63 65 64 Played games online 53 45 54 Listen to songs in music websites -‐ -‐ 45 Downloaded or uploaded music files online 25 37 37 Shared/posted something online that you created 15 24 36 Ac6vi6es showing significant increase at 95% confidence levels between 2009 and 2011 * Note. The 2009 figure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across Na6onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011

The backdrop to e-‐commerce in Philippines Tradi/onal Presence of High reliance on IT and Banking counterfeits and inter-‐personal infrastructure trade legacy knock-‐oﬀs rela/onships “evolving” Lack of ‘accredita6on and Buyers need Buyers feel Low levels of guarantees…by to ensure the comfort, conﬁdence/ default modern trade actually quality by dealing with trust in encourages physical known transac6ng des6na6on inspec6on vendors online shopping There is an inherent reluctance to “trade” through the Internet Source: Yahoo!-‐Nielsen Net Index 2011

Online transac/ng remains in it’s infancy Online Transac/ons (%) 3 1 2010 2011 Ques6on: Have you purchased products online in the past 12 months… payment could be online or oﬄine? Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2011

Payments largely made oﬄine, given current trust and comfort levels with e-‐payment Payment methods (%) Cash (face to face) 53 Credit card 36 Transfer via ATM/Bank 10 Internet Banking 9 Deposited cash at bank branch 4 Online accounts such as Paypal 1 Cheque 1 Debit card 1Source: Yahoo!-‐Nielsen Net Index 2011

E-‐Commerce is Growing Source: h=p://bit.ly/pe7W=

Inaccurate data hurts the Philippines e-‐commerce industry Hurts promising start-‐ups too….

We need a data revolu6on! Philippine Informa6on Society Data Index Data a=uned to current 6mes.. Accessible to everyone online… Data providers as alliance partners…

Seven Ques/ons to Knowing Your Audience 1 What are they like? Demographics and psychographics are a great start, but connec6ng with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day. 2 Why are they here? What do they think they’re going to get out of this presenta6on? Why did they come to hear you? Are they willing par6cipants or mandatory a=endees? This is also a bit of a situa6on analysis. 3 What keeps them up at night? Insert a representa6ve picture or illustra6on of an Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and oﬀer a audience member in this solu6on. rectangle. It helps to put a face on the audience. 4 How can you solve their problem? What’s in it for the audience? How are you going to make their lives be=er? 5 What do you want them to do? Answer the ques6on “so what?”—and make sure there’s clear ac6on for your audience to take. 6 How can you best reach them? People vary in how they receive informa6on. This can include the set up of the room to the availability of materials arer the presenta6on. Give the audience what they want, how they want it. 7 How might they resist? What will keep them from adop6ng your message and carrying out your call to ac6on? © duarte.com 2008

Infrastructure (current data) Fixed telephone lines per 100 population NTC Mobile cellular telephone subscribers per 100 population NTC Internet subscribers of NTC Registered ISPs NTC Percentage of localities with public Internet access centres (PIACs) by number of inhabitants PhilCeC Number of radio and TV broadcast stations NTC Number of CATV operators NTC

What we need.. •  Prepaid versus postpaid sales –  Data access use, subscrip6on, amounts. •  VAS services used and amounts •  Mobile money transac6ons (volume / amounts) •  Top websites and applica6ons accessed through mobile devices.

Household (current data) Proportion of households with PCs NSO Proportion of households with access to theInternet NSO

What we need… •  Number of household members who –  Look for special deals and sale –  Buys online –  Sells online –  Banks online –  Joins online promo6ons –  Look for jobs online –  Owns a cellphone –  Does mobile banking

Government (current data) Proportion of government bodies with internetaccess NCC Proportion of government bodies with awebsite NCC Government agencies with online services. NCC

What we need… •  Number of government agencies compliant with the E-‐Commerce Law who does: –  Electronic ﬁling –  Electronic approvals and permits –  Accept electronic payment –  Issued administra6ve order. –  Data reten6on guidelines –  Data privacy guidelines.

Business (current data) Proportion of businesses using computers NSO Proportion of persons employed routinely usingcomputers NSO Proportion of businesses using the Internet NSO Proportion of persons employed routinely using theInternet NSO Proportion of businesses with a web presence NSO Proportion of businesses with an intranet NSO Proportion of businesses receiving orders over theInternet NSO Proportion of businesses placing orders over the Internet NSO Proportion of businesses using the Internet by type ofaccess NSO Proportion of businesses with a local area network (LAN) NSO Proportion of businesses with an extranet NSO Proportion of businesses using the Internet by type ofactivity NSO

What we need… •  Usage of Internet for.. –  Sales promo6ons (with or without purchase required) –  Recruitment of new staﬀ –  Sending and receiving online payments. •  Businesses who have –  Internet use policy –  Data privacy guidelines

Addi6onal data needed.. •  Products sold online •  Services sold –  Cars –  Internet adver6sing (media –  Real estate placement / others) –  Medicine / medical related. –  Recruitment –  Food / supplements. •  Informa6on pos6ng •  Applica6ons processed –  Airline / transport 6ckets •  Hired T% –  Hospitality bookings –  Online stock trading (hotel / resorts) (volume / # of traders) –  Game cards –  Insurance (policies sold / –  Domain names claimed online) –  Gadgets –  Imported items (bought outside – Customs)

Addi6onal data needed •  E-‐Banking users •  E-‐Learning –  # for Internet based –  # of schools oﬀering –  # of mobile based programs –  Bills payment users –  # of students –  Top bills payment –  # of graduates merchants –  # of Inter-‐bank fund transfer users

Addi6onal data needed… •  Sales promo6on •  Cybercrime cases –  # of sales promo6on –  # of complaints received with online component •  Fraud •  With purchase •  Hacking •  Without purchase •  Copyright viola6on required •  Data privacy viola6on •  Discount deals •  Sales dispute •  Contest •  Promo6ons dispute •  Raﬄe –  Cases ﬁled in court. –  Amount value of online –  Cases resolved. sales promo6on

Be=er decision making inputs for businesses, policy makers, investors Collected and reported when available. Areas for improvement can be immediately spo=ed too.

For the growth of e-‐commerce in the Philippines! h=p://slideshare.net/jane=etoral h=p://twi=er.com/digitalﬁlipino

http://philippineinternetreview.blogspot.com	571
http://philippineinternetreview.blogspot.in	12
http://philippineinternetreview.blogspot.co.uk	7
http://philippineinternetreview.blogspot.de	6
http://philippineinternetreview.blogspot.com.au	6
http://philippineinternetreview.blogspot.ca	4
http://a0.twimg.com	3
http://us-w1.rockmelt.com	2
http://philippineinternetreview.blogspot.fr	2
http://translate.googleusercontent.com	1
http://philippineinternetreview.blogspot.co.nz	1
http://philippineinternetreview.blogspot.jp	1

We Need Data: Philippine Information Society Data Alliance Project

by Janette Toral on Jan 17, 2012

Accessibility

Categories

Tags

Upload Details

Usage Rights

12 Embeds 616

Statistics

We Need Data: Philippine Information Society Data Alliance Project — Presentation Transcript