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VOIP in Social Media, Internet Advertising, Search Engine Marketing, Social Networking, and E-Commerce by Janette Toral
 

VOIP in Social Media, Internet Advertising, Search Engine Marketing, Social Networking, and E-Commerce by Janette Toral

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Keynote presentation delivered by Janette Toral during the WebTalk (http://www.webtalk.ph) launch last July 1, 2010 at New World Reinassance Hotel. Set the premise on how VOIP can be used in the age ...

Keynote presentation delivered by Janette Toral during the WebTalk (http://www.webtalk.ph) launch last July 1, 2010 at New World Reinassance Hotel. Set the premise on how VOIP can be used in the age of social media, self-service advertising, social networking, and e-commerce.

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    VOIP in Social Media, Internet Advertising, Search Engine Marketing, Social Networking, and E-Commerce by Janette Toral VOIP in Social Media, Internet Advertising, Search Engine Marketing, Social Networking, and E-Commerce by Janette Toral Presentation Transcript

    • VOIP  in  Social  Media,  Internet   Adver5sing,  Search  Engine   Marke5ng,  Social  Networking,  and   E-­‐Commerce   JaneAe  Toral   hAp://www.e-­‐commercephilippines.com   hAp://www.searchprofileindex.com  
    • VOIP  Subscribers  in  the  US  now  over   20  million   •  Subscrip5ons  aAributed  to  VOIP  providers  like   Vonage,  telco,  and  cable  providers.   •  Mobile  VOIP  was  the  highest  growth  segment   in  2010  (In-­‐Stat)   Source:  M5net.com  
    • Source:  Pingdom  
    • Source:  DIYSEO.com  
    • Source:  Pingdom   Source:  hAp://blog.sonian.com/bid/46361/Infographic-­‐Numbers-­‐ Demonstrate-­‐Need-­‐for-­‐Instant-­‐Message-­‐Archiving  
    • Source:  iStrategy2009.com  
    • Source:  iStrategy2009.com  
    • Source:  FlowTown.com  
    • Source:  OnlineSchools.org  
    • Internet  Search  emerges  as  the  top   online  ac5vity.   Ac2vi2es  showing  significant  increase  at  95%  confidence  levels   Base:  Past  month  Internet  users  aged  10+  across  Na2onal  Urban  Philippines     Source:  Yahoo!-­‐Nielsen  Net  Index  2010  
    • What  people  Search  for   on  the  Net   Base:  Past  month  Internet  users  aged  10+  across  Na2onal  Urban  Philippines  who  have  used  a  search  engine  in  the  past  month   Source:  Yahoo!-­‐Nielsen  Net  Index  2010  
    • Social  media  is  changing  the  rules  of   engagement   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  what  people  say  about  you?  
    • Varied  Preferences   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  how  to  reach  your  target  market?  
    • The  Needs   •  Rank  Higher  In  Google,  Yahoo,  Bing   •  Find  interested  buyers  by  hi`ng  the  right  market   •  Increase  conversion  rate   •  Increase  brand  awareness   •  Personalized  online  strategy     •  Viral  Marke5ng  /  Crea5ng  a  buzz     •  Control  what  people  see  online  about  you   •  Engage  your  target  market   Managing  your  internet  image   -­‐  Will  people  search  for  you?   -­‐  Will  people  write  and  talk  about  you?   -­‐  Will  people  share  informa5on  about  you?   -­‐  Will  people  contact  you?   Source:  SearchProfileIndex.com  by  4thMediaCorp.com  
    • Embracing  the  Challenge   •  Use  VOIP  as  key  tool  in:   –  Search  engine  campaigns   –  Internet  adver5sing   –  Social  media   –  Reputa5on  management   –  Customer  service   –  E-­‐Commerce   –  Mobile  marke5ng  
    • Thank  you!   hAp://www.e-­‐commercephilippines.com   hAp://www.searchprofileindex.com