VOIP in Social Media, Internet Advertising, Search Engine Marketing, Social Networking, and E-Commerce by Janette Toral

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Keynote presentation delivered by Janette Toral during the WebTalk (http://www.webtalk.ph) launch last July 1, 2010 at New World Reinassance Hotel. Set the premise on how VOIP can be used in the age …

Keynote presentation delivered by Janette Toral during the WebTalk (http://www.webtalk.ph) launch last July 1, 2010 at New World Reinassance Hotel. Set the premise on how VOIP can be used in the age of social media, self-service advertising, social networking, and e-commerce.

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  • 1. VOIP  in  Social  Media,  Internet   Adver5sing,  Search  Engine   Marke5ng,  Social  Networking,  and   E-­‐Commerce   JaneAe  Toral   hAp://www.e-­‐commercephilippines.com   hAp://www.searchprofileindex.com  
  • 2. VOIP  Subscribers  in  the  US  now  over   20  million   •  Subscrip5ons  aAributed  to  VOIP  providers  like   Vonage,  telco,  and  cable  providers.   •  Mobile  VOIP  was  the  highest  growth  segment   in  2010  (In-­‐Stat)   Source:  M5net.com  
  • 3. Source:  Pingdom  
  • 4. Source:  DIYSEO.com  
  • 5. Source:  Pingdom   Source:  hAp://blog.sonian.com/bid/46361/Infographic-­‐Numbers-­‐ Demonstrate-­‐Need-­‐for-­‐Instant-­‐Message-­‐Archiving  
  • 6. Source:  iStrategy2009.com  
  • 7. Source:  iStrategy2009.com  
  • 8. Source:  FlowTown.com  
  • 9. Source:  OnlineSchools.org  
  • 10. Internet  Search  emerges  as  the  top   online  ac5vity.   Ac2vi2es  showing  significant  increase  at  95%  confidence  levels   Base:  Past  month  Internet  users  aged  10+  across  Na2onal  Urban  Philippines     Source:  Yahoo!-­‐Nielsen  Net  Index  2010  
  • 11. What  people  Search  for   on  the  Net   Base:  Past  month  Internet  users  aged  10+  across  Na2onal  Urban  Philippines  who  have  used  a  search  engine  in  the  past  month   Source:  Yahoo!-­‐Nielsen  Net  Index  2010  
  • 12. Social  media  is  changing  the  rules  of   engagement   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  what  people  say  about  you?  
  • 13. Varied  Preferences   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  how  to  reach  your  target  market?  
  • 14. The  Needs   •  Rank  Higher  In  Google,  Yahoo,  Bing   •  Find  interested  buyers  by  hi`ng  the  right  market   •  Increase  conversion  rate   •  Increase  brand  awareness   •  Personalized  online  strategy     •  Viral  Marke5ng  /  Crea5ng  a  buzz     •  Control  what  people  see  online  about  you   •  Engage  your  target  market   Managing  your  internet  image   -­‐  Will  people  search  for  you?   -­‐  Will  people  write  and  talk  about  you?   -­‐  Will  people  share  informa5on  about  you?   -­‐  Will  people  contact  you?   Source:  SearchProfileIndex.com  by  4thMediaCorp.com  
  • 15. Embracing  the  Challenge   •  Use  VOIP  as  key  tool  in:   –  Search  engine  campaigns   –  Internet  adver5sing   –  Social  media   –  Reputa5on  management   –  Customer  service   –  E-­‐Commerce   –  Mobile  marke5ng  
  • 16. Thank  you!   hAp://www.e-­‐commercephilippines.com   hAp://www.searchprofileindex.com