ToyWatch Brand Profile

The story

Mara Poletti Marco Mavilla Gianluca Vacchi President and co –founders Designer and co –founders Major Shareholder A brand born in 2005 from the passion for timepieces of its founders, Mara Poletti and Marco Mavilla. A continuous search for high quality, attention to details and trends but always with the classic Italian style.

Numerous international stars love our brand Michael Jordan Naomi Campbell Anastacia Oprah Winfrey Alicia Keys basketball player top model singer American Idol singer Kris Grove Michelle Obama Kiss V-Jay First Lady USA rock band (2 membres)

The range

The classic collections (1) Crystal New Style Mother of Chrono Oversize PN Old Style Pearl Baguette Total Stones Mavi Skull Money Spider Kris All Black Ceramic

The classic collections (2) Pocket Skull Naked Toyurbillon Limited Edition Limited Edition Naked Automatic Strong Twin

2009 - New Skeleton

2008/09 Fluo Collection

2009 – Heavy Metal

Jelly Collection

2009 - Tattoo Safari

Distribution

ToyWatch Worldwide ToyWatch has become a global company and is present in the five continents with over 900 stores including jewellery stores, fashion and department stores and monobrand stores.

Flagship Stores Via del Babuino, Roma Piazzetta degli Archi, Porto Cervo Via Montenapoleone, Milano

New Flagship Store Regent Street, London

Monobrand stores Far East Kuala Lumpur, Malaysia Bangkok, Thailand Macau Jakarta, Indonesia

Monobrand store (Istanbul, Turkey) April 2008

Corners Gioielleria Verni, ABC Mall Dbayeh, Cortina d’Ampezzo - Italy Beirut - Lebanon Lcx, Hong Kong

Top Clients UK Selfridges Harrods Browns

Top Clients France L’Eclaireur Printemps Le Bonne Marché Galeries Lafayette

Top Clients USA Neiman Marcus Saks Fifth Avenue Nordstrom Bergdorf Goodman

Top Clients Worldwide Harvey Nichols, Dubai Holt Renfrew, Canada Lane Crawford, Hong Kong

Advertising and Editorials

2007 ADV Campaign The ADV campaign was born from the juxtaposition between unique and cool items and ToyWatch, the coolest watch you can wear.

2008 ADV Campaign

2009 ADV Campaign

Editorials - Italy

Editorials - Asia Asia

Editorials - USA

…and all around the world UK

Communication Sponsorships

September 2007 (Cannes, France) ToyWatch launched a limited edition for the worldwide presentation of the megayacht “Emerald Star” CRN 43

Winter 2007 (Cortina, Italy) “ToyWatch chairlift”

Summer 2007/2008 (Porto Cervo, Italy) Great exhibition in Porto Cervo, one of the most exclusive and elegant places in the world.

July 2008 The Black Ball (Keep a Child Alive) (London, UK) KCA organized a great event featuring some charity auctions, the proceeds were entirely donated to the association. Many international stars attended to this exclusive event: Alicia Keys, patroness of the night, Annie Lennox, Micha Barton, Damian and Stephen Marley. ToyWatch decided to partecipate creating two exclusive diamond watches, sold at the auction for 13.000 £. ToyWatch created also “Time to Love” limited edition in 500 pieces, 200 were sold exclusively at Selfridges, 300 pieces were given as gifts to the guests of the gala.

Pictures of the event: the setting and the famous guests

15 Ottobre 2009 The Black Ball (Keep a Child Alive) a New York Anche quest’anno Keep a Child Alive ha organizzato The Black Ball a New York. L’evento ha coinvolto numerose star internazionali: Alicia Keys, madrina della serata, l’ex Presidente Bill Clinton, Sir Richard Branson, Youssou Ndour, Chris Martin, John Mayer, Padma Lakshmi, Iman, Queen Latifah, Stephen lewis,,Swizz Beats Durante l’evento si è tenuta una grande asta benefica che ha messo in vendita oggetti esclusivi e irresistibili. Il ricavato è stato donato interamente all’associazione no-profit ToyWatch ha donato 2 bellissimi orologi Skeleton Tourbillon, che sono stati battuti all’asta. Inoltre ToyWatch ha creato, in edizione limitata, “Now Watch”: 600 pezzi che sono stati regalati agli ospiti del galà.

Pictures of the event: the setting and the famous guests

February 2009 ToyWatch is the official sponsor of the Timeline at London Fashion Week Per celebrare il 25° Anniversario della London Fashion Week e del British Fashion Council che la organizza, ToyWatch ha dato vita a una straordinaria Limited Edition di 300 pezzi, 50 dei quali saranno in vendita presso il nuovissimo flagship store ToyWatch di Regent Street.

International Exhibitions

January 2009 Pitti Immagine Uomo (Florence, Italy) Mara (ToyWatch President) Interview during the event organized to present two collections Stand ToyWatch

April 2009 BaselWorld (Basel, Switzerland) Toy-Booth

Communication Special Projects

Special Edition for Milk June 2008 (Milan, Italy) July 2008 (London) famous magazine in Asia Convivio Chocolate Keep a Child Alive “Time to love” Limited Edition Limited Edition May 2009 August 2009 Fluo Selfridges 100th Birthday Hello! Watch Limited Edition Limited Edition

September 2009 October 2009 Fluo London Fashion Week Keep a Child Alive Now Limited Edition Limited Edition

December 2007 (Hong Kong) Special Edition with Motorola

ToyWatch Brand Profile

by Janette Toral

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