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Top	  12	  Restaurant	  /	  Food	  Players	           Online	  (Philippines)	                Jane;e	  Toral	         h"p:/...
h;p://www.goldilocks.com.ph/	  #12	  
h;p://www.greenwich.com.ph/	  #10	  
h;p://chowkingdelivery.com/	                                        #9	  h;p://www.chowking.com/	  
#8	     h;ps://www.shakeyspizza.ph/	  
h;p://www.maxschicken.com/	  #7	  
#5	  h;p://www.redribbonbakeshop.com.ph/	  
h;p://www.mcdelivery.com.ph/	                                              #3	  h;p://www.mcdonalds.com.ph/	  
#2	     h;p://www.pizzahut.com.ph/	  
#1	                                    h;p://www.jollibee.com.ph/	  h;p://jollibeedelivery.com/	  
ObservaOons	  •  Fosters	  ordering	  online.	  •  Engage	  customers	  and	  target	  prospects	     through	  brand	  ex...
Full	  deck	  with	  explanaOon	  for	  each	  to	  be	  posted	  in	  DigitalFilipino	  Club	   h;p://www.e-­‐commercephi...
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Top 12 Restaurant and Food Chain Players Online in the Philippines

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A look into the top restaurant and food chain outlets who used the Internet to foster e-commerce and promote through digital marketing. Ranking was based on Alexa, Facebook Fan Page count, and Open Site Explorer.

Presented by Janette Toral during her talk at Endurun Colleges last September 16, 2011.

Full story at http://www.digitalfilipino.com/top-restaurant-and-food-chain-players-online

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Transcript of "Top 12 Restaurant and Food Chain Players Online in the Philippines"

  1. 1. Top  12  Restaurant  /  Food  Players   Online  (Philippines)   Jane;e  Toral   h"p://www.digitalfilipino.com  
  2. 2. h;p://www.goldilocks.com.ph/  #12  
  3. 3. h;p://www.greenwich.com.ph/  #10  
  4. 4. h;p://chowkingdelivery.com/   #9  h;p://www.chowking.com/  
  5. 5. #8   h;ps://www.shakeyspizza.ph/  
  6. 6. h;p://www.maxschicken.com/  #7  
  7. 7. #5  h;p://www.redribbonbakeshop.com.ph/  
  8. 8. h;p://www.mcdelivery.com.ph/   #3  h;p://www.mcdonalds.com.ph/  
  9. 9. #2   h;p://www.pizzahut.com.ph/  
  10. 10. #1   h;p://www.jollibee.com.ph/  h;p://jollibeedelivery.com/  
  11. 11. ObservaOons  •  Fosters  ordering  online.  •  Engage  customers  and  target  prospects   through  brand  expression.  •  Earlier  players  were  able  to  capitalize  on   “likes”  and  “tags”  via  Facebook  to  boost  their   following.  •  When  compeOng  brands  are  acOve  online,   higher  level  of  engagement  efforts  expected.  •  New  players  tend  to  be  acOve  socially  online   but  neglect  their  website.  
  12. 12. Full  deck  with  explanaOon  for  each  to  be  posted  in  DigitalFilipino  Club   h;p://www.e-­‐commercephilippines.com  
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