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Top 12 Restaurant and Food Chain Players Online in the Philippines
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Top 12 Restaurant and Food Chain Players Online in the Philippines

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A look into the top restaurant and food chain outlets who used the Internet to foster e-commerce and promote through digital marketing. Ranking was based on Alexa, Facebook Fan Page count, and Open …

A look into the top restaurant and food chain outlets who used the Internet to foster e-commerce and promote through digital marketing. Ranking was based on Alexa, Facebook Fan Page count, and Open Site Explorer.

Presented by Janette Toral during her talk at Endurun Colleges last September 16, 2011.

Full story at http://www.digitalfilipino.com/top-restaurant-and-food-chain-players-online

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  • 1. Top  12  Restaurant  /  Food  Players   Online  (Philippines)   Jane;e  Toral   h"p://www.digitalfilipino.com  
  • 2. h;p://www.goldilocks.com.ph/  #12  
  • 3. h;p://www.greenwich.com.ph/  #10  
  • 4. h;p://chowkingdelivery.com/   #9  h;p://www.chowking.com/  
  • 5. #8   h;ps://www.shakeyspizza.ph/  
  • 6. h;p://www.maxschicken.com/  #7  
  • 7. #5  h;p://www.redribbonbakeshop.com.ph/  
  • 8. h;p://www.mcdelivery.com.ph/   #3  h;p://www.mcdonalds.com.ph/  
  • 9. #2   h;p://www.pizzahut.com.ph/  
  • 10. #1   h;p://www.jollibee.com.ph/  h;p://jollibeedelivery.com/  
  • 11. ObservaOons  •  Fosters  ordering  online.  •  Engage  customers  and  target  prospects   through  brand  expression.  •  Earlier  players  were  able  to  capitalize  on   “likes”  and  “tags”  via  Facebook  to  boost  their   following.  •  When  compeOng  brands  are  acOve  online,   higher  level  of  engagement  efforts  expected.  •  New  players  tend  to  be  acOve  socially  online   but  neglect  their  website.  
  • 12. Full  deck  with  explanaOon  for  each  to  be  posted  in  DigitalFilipino  Club   h;p://www.e-­‐commercephilippines.com