Technopreneurship: Empowering SMEs through E-Commerce
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Technopreneurship: Empowering SMEs through E-Commerce

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Presentation made by Janette Toral at Technopreneurship and E-Commerce Conference 2012 last April 13 to 15, 2012 at SME Mega Trade Hall.

Presentation made by Janette Toral at Technopreneurship and E-Commerce Conference 2012 last April 13 to 15, 2012 at SME Mega Trade Hall.

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  • 1. Technopreneurship:  Empowering   SMEs  through  E-­‐Commerce   Jane9e  Toral   h9p://www.digitalfilipino.com  
  • 2. Despite  this  stability,  overall  engagement  is  on  the  rise.  Social  networking  now  dominates…   Select  Monthly  Online  Ac/vi/es  (%)     2009   2010   2011   Visi@ng  Social  Networking  sites     51*   53   82   Search       58   76   80   Instant  messaging     63   68   69   Internet  Portal     54   73   67   Visi@ng  public  chat  rooms   54   67   65   Email     63   65   64   Played  games  online     53   45   54   Listen  to  songs  in  music  websites   -­‐   -­‐   45   Downloaded  or  uploaded  music  files  online     25   37   37   Shared/posted  something  online  that  you  created   15   24   36   Ac@vi@es  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011   *  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums   Base:  Past  month  Internet  users  aged  10+  across  Na@onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  
  • 3. Internet  usage  highest  amongst  upscale  under  30s…  Past  Month  Reach  (%)   Total   Age   Gender   SEC   Base:  Past  Month  Internet  Users  aged  10+  across  all  socio-­‐economic  classes  in  Na@onal  Urban  Philippines   Source:  Nielsen  media  Index  2009  Q1,  2010  Q1,  2011  Q1  
  • 4. …fuelled  by  their  appe/te  for  entertainment  content  Content  Preferences  on  Internet  Portals  (%)   Total    (T3B  %)   10-­‐19  (Index)   20-­‐29  (Index)   Interna@onal  music     68   114   91   Local  music     65   104   94   Interes@ng  videos  or  photos     59   118   101   Games       56   108   94   Technology  and  gadgets       55   102   103   World  news       49   99   103   Na@onal/  Local  news     48   104   99   Entertainment  news       45   116   99   Lifestyle     45   95   118   Sports       45   104   93   Movies,  TV  or  Drama  reviews/guides       42   106   97   Business  news       38   90   84   City  guides     35   100   101   Travel       33   95   103   Finance     30   89   76   Traffic  updates     29   104   99   Base:  Past  Month  Internet  Users  aged  10+  across  all  socio-­‐economic  classes  in  Na@onal  Urban  Philippines  who   Have  visited  Internet  Portals   Source:  Yahoo!-­‐Nielsen  net  Index  2009,  2010  and  2011  
  • 5. The  backdrop  to  e-­‐commerce  in  Philippines   Tradi/onal   Presence  of   High  reliance  on   IT  and  Banking   counterfeits  and   inter-­‐personal   infrastructure  trade  legacy   knock-­‐offs   rela/onships   “evolving”   Lack  of  ‘accredita@on   and   Buyers  need   Buyers  feel   Low  levels  of  guarantees… to  ensure   the  comfort,   confidence/ by  default   quality  by   dealing  with   trust  in  modern  trade   physical   known   transac@ng   actually   inspec@on   vendors   online   encourages   des@na@on   shopping   There  is  an  inherent  reluctance   to  “trade”  through  the  Internet  
  • 6. Online  transac/ng  remains  in  it’s  infancy   Online  Transac/ons  (%)   3 1 2010 2011 Ques@on:  Have  you  purchased  products  online  in  the  past  12  months…  payment  could  be  online  or  offline?   Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2011
  • 7. Payments  largely  made  offline,  given  current  trust  and  comfort  levels  with  e-­‐payment   Payment    methods  (%)   Cash  (face  to  face)   53 Credit  card   36 Transfer  via  ATM/Bank   10 Internet  Banking   9 Deposited  cash  at  bank  branch   4 Online  accounts  such  as  Paypal   1 Cheque   1 Debit  card   1
  • 8. Projected  e-­‐commerce  revenue  in  the  Philippines  is  at  P5  billion  pesos  excluding  airline  bookings.  If  online  booking  included,  that  will  be  an  addi@on  of  es@mated  P17  billion.  (factoring  50%  of  Cebu  Pacific  sales  which  is  online)  
  • 9. E-­‐Commerce  is  Growing  Source:  h9p://bit.ly/pe7W9  
  • 10. We  need  a  data  revolu@on!  Philippine  Informa@on  Society     Data  Index   Data  a9uned  to  current  @mes..   Accessible  to  everyone  online…  Data  providers  as  alliance  partners…  
  • 11. Help  me  belong…  Help  me  be  significant…   Source:  h9p://mobileyouth.org  
  • 12. Home,  Hangout,  Hideout  Study  the  market  where  they  are.   Source:  h9p://mobileyouth.org  
  • 13. Disrup@ve  Diva  •  Social  tools  (product,  story,  usage  behaviors)   to  reclaim:   –  Social  space   –  Social  arrival   Source:  h9p://mobileyouth.org  
  • 14. h9p:/mul@ply.com/marketplace  
  • 15. The  10%  (fans)  that  influences  the  90%   (mass  market)  •  Teenage  Pirates  •  Cashless  Innovators  •  Disrup@ve  Diva  •  Discover  the  social  currency  in  a  product   Source:  h9p://mobileyouth.org  
  • 16. h9p://www.ebay.ph  
  • 17. We  buy  with   emo@on  and   jus@fy  with   logic  Source:  h9p://mobileyouth.org  
  • 18. h9p://www.cashsense.com  
  • 19. Sell  via  Facebook  page  using  h9p://apps.facebook.com/cashsense  
  • 20. h9p://www.xend.com.ph  
  • 21. We  need  new  business  models.   A9uned  to  economic  situa@on  and   needs  of  rising  genera@on.  
  • 22. Shopinstallment.com  ErickKalugdan09178943492erick@kalugdan.com
  • 23. Lenddo.com  Credit  score  based  on  quality  of  social  network  connec@ons.  
  • 24. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  Changes  the  rules  of  engagement.  
  • 25. h9p://www.manilastandardtoday.com    (website  and  photo  credits)  
  • 26. h9p://www.manilastandardtoday.com  
  • 27. h9p://bit.ly/streeqoodtycoon  
  • 28. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  Changes  the  rules  of  engagement.  
  • 29. E-­‐Commerce  for  Youth  Market  by  the     Youth  Market!   Youth  as  co-­‐creators     rather  than  des@na@on.   h9p://my.proac@v.com.ph  
  • 30. Source:  Business  Model  Genera@on  book  –  h9p://businessmodelgenera@on.com  
  • 31. Source:  Business  Model  Genera@on  book  –  h9p://businessmodelgenera@on.com  
  • 32. Source:  Business  Model  Genera@on  book  –  h9p://businessmodelgenera@on.com  
  • 33. DigitalFilipino  Start-­‐Up  100  Project   Business  Model  Canvas   Online   bootcamp   Experienced   Personal   DigitalFilipino   Successful   prac@@oners  as   rela@onship   Members  as   entrepreneurs   mentors.   mentors  /  angel   Angel  investor   wan@ng  to   investors   recruitment   Minimal   switch  to   Hands-­‐on  angel   bureaucracy   investor.   investors.   Interna@onal   incubators.   People  wan@ng   Virtual-­‐friendly   Personal   support  for  their   Funding   E-­‐Learning   technopreneur   network   plaqorm.   venture.   Prospect   E-­‐Learning   screening   plaqorm   Webinar  plaqorm   Minimum  of  1%  share  or   Mentoring  sessions   P100,000  successful   referral  investor  fee.   Nego@a@ons  
  • 34. HomeBasedElite.com  Project   Business  Model  Canvas   Marke@ng;   Learn  prac@cal   Mentoring;  On-­‐ DTI,  BPAP,   Entrepreneurs   Geung   skills  with  no   demand  online   CCAP,  re@rees,   exploring  new   projects;   loca@on   tutorials;   OFW   business  areas.   Maintenance;   constraints.   community   organiza@ons,   financial,   Training   Stay-­‐at-­‐home   delivery.   Get  project   training,  virtual   Moms  /  Dad   opportuni@es.     communi@es,   wan@ng  to  earn   GoNegosyo.   Online  /  offline   from  home.   E-­‐Learning   Provide  expert   advice  as   briefing;     Website;  Social   Professionals   Project   needed.   media   wan@ng  to   management   outsource   Marke@ng   Training   Domain  name   Subscrip@on  (40%);  per   Web  hos@ng   skill  training  (30%);  Jobs   Webinar  plaqorm   (30%)   Website  
  • 35. h9p://slideshare.net/jane9etoral  
  • 36. Have  fun!     Download  handout  at    h9p://www.slideshare.net/jane9etoral