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Technopreneurship:	  Empowering	     SMEs	  through	  E-­‐Commerce	               Jane9e	  Toral	        h9p://www.digital...
Despite	  this	  stability,	  overall	  engagement	  is	  on	  the	  rise.	  Social	  networking	  now	  dominates…	      ...
Internet	  usage	  highest	  amongst	  upscale	  under	  30s…	  Past	  Month	  Reach	  (%)	                               ...
…fuelled	  by	  their	  appe/te	  for	  entertainment	  content	  Content	  Preferences	  on	  Internet	  Portals	  (%)	  ...
The	  backdrop	  to	  e-­‐commerce	  in	  Philippines	   Tradi/onal	           Presence	  of	            High	  reliance	 ...
Online	  transac/ng	  remains	  in	  it’s	  infancy	                                                             Online	  ...
Payments	  largely	  made	  offline,	  given	  current	  trust	  and	  comfort	  levels	  with	  e-­‐payment	               ...
Projected	  e-­‐commerce	  revenue	  in	  the	  Philippines	  is	  at	  P5	  billion	  pesos	  excluding	  airline	  booki...
E-­‐Commerce	  is	  Growing	  Source:	  h9p://bit.ly/pe7W9	  
We	  need	  a	  data	  revolu@on!	  Philippine	  Informa@on	  Society	  	             Data	  Index	    Data	  a9uned	  to	...
Help	  me	  belong…	  Help	  me	  be	  significant…	                           Source:	  h9p://mobileyouth.org	  
Home,	  Hangout,	  Hideout	  Study	  the	  market	  where	  they	  are.	                                   Source:	  h9p:/...
Disrup@ve	  Diva	  •  Social	  tools	  (product,	  story,	  usage	  behaviors)	     to	  reclaim:	      –  Social	  space	...
h9p:/mul@ply.com/marketplace	  
The	  10%	  (fans)	  that	  influences	  the	  90%	                   (mass	  market)	  •  Teenage	  Pirates	  •  Cashless	...
h9p://www.ebay.ph	  
We	  buy	  with	                                         emo@on	  and	                                          jus@fy	  w...
h9p://www.cashsense.com	  
Sell	  via	  Facebook	  page	  using	  h9p://apps.facebook.com/cashsense	  
h9p://www.xend.com.ph	  
We	  need	  new	  business	  models.	      A9uned	  to	  economic	  situa@on	  and	         needs	  of	  rising	  genera@o...
Shopinstallment.com	  ErickKalugdan09178943492erick@kalugdan.com
Lenddo.com	  Credit	  score	  based	  on	  quality	  of	  social	  network	  connec@ons.	  
TV	                          PRINT	              POS	                CRM	              digital	                       digi...
h9p://www.manilastandardtoday.com	  	  (website	  and	  photo	  credits)	  
h9p://www.manilastandardtoday.com	  
h9p://bit.ly/streeqoodtycoon	  
TV	                          PRINT	              POS	                CRM	              digital	                       digi...
E-­‐Commerce	  for	  Youth	  Market	  by	  the	  	             Youth	  Market!	                Youth	  as	  co-­‐creators	...
Source:	  Business	  Model	  Genera@on	  book	  –	  h9p://businessmodelgenera@on.com	  
Source:	  Business	  Model	  Genera@on	  book	  –	  h9p://businessmodelgenera@on.com	  
Source:	  Business	  Model	  Genera@on	  book	  –	  h9p://businessmodelgenera@on.com	  
DigitalFilipino	  Start-­‐Up	  100	  Project	     Business	  Model	  Canvas	                              Online	         ...
HomeBasedElite.com	  Project	                Business	  Model	  Canvas	                              Marke@ng;	        Lea...
h9p://slideshare.net/jane9etoral	  
Have	  fun!	  	         Download	  handout	  at	  	  h9p://www.slideshare.net/jane9etoral	  
Technopreneurship: Empowering SMEs through E-Commerce
Technopreneurship: Empowering SMEs through E-Commerce
Technopreneurship: Empowering SMEs through E-Commerce
Technopreneurship: Empowering SMEs through E-Commerce
Technopreneurship: Empowering SMEs through E-Commerce
Technopreneurship: Empowering SMEs through E-Commerce
Technopreneurship: Empowering SMEs through E-Commerce
Technopreneurship: Empowering SMEs through E-Commerce
Technopreneurship: Empowering SMEs through E-Commerce
Technopreneurship: Empowering SMEs through E-Commerce
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Technopreneurship: Empowering SMEs through E-Commerce

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Presentation made by Janette Toral at Technopreneurship and E-Commerce Conference 2012 last April 13 to 15, 2012 at SME Mega Trade Hall.

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Transcript of "Technopreneurship: Empowering SMEs through E-Commerce"

  1. 1. Technopreneurship:  Empowering   SMEs  through  E-­‐Commerce   Jane9e  Toral   h9p://www.digitalfilipino.com  
  2. 2. Despite  this  stability,  overall  engagement  is  on  the  rise.  Social  networking  now  dominates…   Select  Monthly  Online  Ac/vi/es  (%)     2009   2010   2011   Visi@ng  Social  Networking  sites     51*   53   82   Search       58   76   80   Instant  messaging     63   68   69   Internet  Portal     54   73   67   Visi@ng  public  chat  rooms   54   67   65   Email     63   65   64   Played  games  online     53   45   54   Listen  to  songs  in  music  websites   -­‐   -­‐   45   Downloaded  or  uploaded  music  files  online     25   37   37   Shared/posted  something  online  that  you  created   15   24   36   Ac@vi@es  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011   *  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums   Base:  Past  month  Internet  users  aged  10+  across  Na@onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  
  3. 3. Internet  usage  highest  amongst  upscale  under  30s…  Past  Month  Reach  (%)   Total   Age   Gender   SEC   Base:  Past  Month  Internet  Users  aged  10+  across  all  socio-­‐economic  classes  in  Na@onal  Urban  Philippines   Source:  Nielsen  media  Index  2009  Q1,  2010  Q1,  2011  Q1  
  4. 4. …fuelled  by  their  appe/te  for  entertainment  content  Content  Preferences  on  Internet  Portals  (%)   Total    (T3B  %)   10-­‐19  (Index)   20-­‐29  (Index)   Interna@onal  music     68   114   91   Local  music     65   104   94   Interes@ng  videos  or  photos     59   118   101   Games       56   108   94   Technology  and  gadgets       55   102   103   World  news       49   99   103   Na@onal/  Local  news     48   104   99   Entertainment  news       45   116   99   Lifestyle     45   95   118   Sports       45   104   93   Movies,  TV  or  Drama  reviews/guides       42   106   97   Business  news       38   90   84   City  guides     35   100   101   Travel       33   95   103   Finance     30   89   76   Traffic  updates     29   104   99   Base:  Past  Month  Internet  Users  aged  10+  across  all  socio-­‐economic  classes  in  Na@onal  Urban  Philippines  who   Have  visited  Internet  Portals   Source:  Yahoo!-­‐Nielsen  net  Index  2009,  2010  and  2011  
  5. 5. The  backdrop  to  e-­‐commerce  in  Philippines   Tradi/onal   Presence  of   High  reliance  on   IT  and  Banking   counterfeits  and   inter-­‐personal   infrastructure  trade  legacy   knock-­‐offs   rela/onships   “evolving”   Lack  of  ‘accredita@on   and   Buyers  need   Buyers  feel   Low  levels  of  guarantees… to  ensure   the  comfort,   confidence/ by  default   quality  by   dealing  with   trust  in  modern  trade   physical   known   transac@ng   actually   inspec@on   vendors   online   encourages   des@na@on   shopping   There  is  an  inherent  reluctance   to  “trade”  through  the  Internet  
  6. 6. Online  transac/ng  remains  in  it’s  infancy   Online  Transac/ons  (%)   3 1 2010 2011 Ques@on:  Have  you  purchased  products  online  in  the  past  12  months…  payment  could  be  online  or  offline?   Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2011
  7. 7. Payments  largely  made  offline,  given  current  trust  and  comfort  levels  with  e-­‐payment   Payment    methods  (%)   Cash  (face  to  face)   53 Credit  card   36 Transfer  via  ATM/Bank   10 Internet  Banking   9 Deposited  cash  at  bank  branch   4 Online  accounts  such  as  Paypal   1 Cheque   1 Debit  card   1
  8. 8. Projected  e-­‐commerce  revenue  in  the  Philippines  is  at  P5  billion  pesos  excluding  airline  bookings.  If  online  booking  included,  that  will  be  an  addi@on  of  es@mated  P17  billion.  (factoring  50%  of  Cebu  Pacific  sales  which  is  online)  
  9. 9. E-­‐Commerce  is  Growing  Source:  h9p://bit.ly/pe7W9  
  10. 10. We  need  a  data  revolu@on!  Philippine  Informa@on  Society     Data  Index   Data  a9uned  to  current  @mes..   Accessible  to  everyone  online…  Data  providers  as  alliance  partners…  
  11. 11. Help  me  belong…  Help  me  be  significant…   Source:  h9p://mobileyouth.org  
  12. 12. Home,  Hangout,  Hideout  Study  the  market  where  they  are.   Source:  h9p://mobileyouth.org  
  13. 13. Disrup@ve  Diva  •  Social  tools  (product,  story,  usage  behaviors)   to  reclaim:   –  Social  space   –  Social  arrival   Source:  h9p://mobileyouth.org  
  14. 14. h9p:/mul@ply.com/marketplace  
  15. 15. The  10%  (fans)  that  influences  the  90%   (mass  market)  •  Teenage  Pirates  •  Cashless  Innovators  •  Disrup@ve  Diva  •  Discover  the  social  currency  in  a  product   Source:  h9p://mobileyouth.org  
  16. 16. h9p://www.ebay.ph  
  17. 17. We  buy  with   emo@on  and   jus@fy  with   logic  Source:  h9p://mobileyouth.org  
  18. 18. h9p://www.cashsense.com  
  19. 19. Sell  via  Facebook  page  using  h9p://apps.facebook.com/cashsense  
  20. 20. h9p://www.xend.com.ph  
  21. 21. We  need  new  business  models.   A9uned  to  economic  situa@on  and   needs  of  rising  genera@on.  
  22. 22. Shopinstallment.com  ErickKalugdan09178943492erick@kalugdan.com
  23. 23. Lenddo.com  Credit  score  based  on  quality  of  social  network  connec@ons.  
  24. 24. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  Changes  the  rules  of  engagement.  
  25. 25. h9p://www.manilastandardtoday.com    (website  and  photo  credits)  
  26. 26. h9p://www.manilastandardtoday.com  
  27. 27. h9p://bit.ly/streeqoodtycoon  
  28. 28. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  Changes  the  rules  of  engagement.  
  29. 29. E-­‐Commerce  for  Youth  Market  by  the     Youth  Market!   Youth  as  co-­‐creators     rather  than  des@na@on.   h9p://my.proac@v.com.ph  
  30. 30. Source:  Business  Model  Genera@on  book  –  h9p://businessmodelgenera@on.com  
  31. 31. Source:  Business  Model  Genera@on  book  –  h9p://businessmodelgenera@on.com  
  32. 32. Source:  Business  Model  Genera@on  book  –  h9p://businessmodelgenera@on.com  
  33. 33. DigitalFilipino  Start-­‐Up  100  Project   Business  Model  Canvas   Online   bootcamp   Experienced   Personal   DigitalFilipino   Successful   prac@@oners  as   rela@onship   Members  as   entrepreneurs   mentors.   mentors  /  angel   Angel  investor   wan@ng  to   investors   recruitment   Minimal   switch  to   Hands-­‐on  angel   bureaucracy   investor.   investors.   Interna@onal   incubators.   People  wan@ng   Virtual-­‐friendly   Personal   support  for  their   Funding   E-­‐Learning   technopreneur   network   plaqorm.   venture.   Prospect   E-­‐Learning   screening   plaqorm   Webinar  plaqorm   Minimum  of  1%  share  or   Mentoring  sessions   P100,000  successful   referral  investor  fee.   Nego@a@ons  
  34. 34. HomeBasedElite.com  Project   Business  Model  Canvas   Marke@ng;   Learn  prac@cal   Mentoring;  On-­‐ DTI,  BPAP,   Entrepreneurs   Geung   skills  with  no   demand  online   CCAP,  re@rees,   exploring  new   projects;   loca@on   tutorials;   OFW   business  areas.   Maintenance;   constraints.   community   organiza@ons,   financial,   Training   Stay-­‐at-­‐home   delivery.   Get  project   training,  virtual   Moms  /  Dad   opportuni@es.     communi@es,   wan@ng  to  earn   GoNegosyo.   Online  /  offline   from  home.   E-­‐Learning   Provide  expert   advice  as   briefing;     Website;  Social   Professionals   Project   needed.   media   wan@ng  to   management   outsource   Marke@ng   Training   Domain  name   Subscrip@on  (40%);  per   Web  hos@ng   skill  training  (30%);  Jobs   Webinar  plaqorm   (30%)   Website  
  35. 35. h9p://slideshare.net/jane9etoral  
  36. 36. Have  fun!     Download  handout  at    h9p://www.slideshare.net/jane9etoral  
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