Social	  Networking	  using	  the	               Internet	               Jane5e	  Toral	  
Despite	  this	  stability,	  overall	  engagement	  is	  on	  the	  rise.	  Social	  networking	  now	  dominates…	      ...
Social	  networking	  101	  •  Tradi8onal	  or	  in-­‐person	  ac8vi8es	  done	  online.	  
Types	  of	  Social	  Media	  sites	  •  Blogs	                        •  Media	  sharing	  •  Microblogs	                ...
h5p://bit.ly/chitjuan	  Use	  social	  media	  to	  engage,	  generate	  results,	  proac8vely	  connect.	  
h5p://www.coffeeboard.com.ph/	  
h5p:/mul8ply.com/marketplace	  
Help	  me	  belong…	  Help	  me	  be	  significant…	                           Source:	  h5p://mobileyouth.org	  
Home,	  Hangout,	  Hideout	  Study	  the	  market	  where	  they	  are.	       Monitor	  our	  audience.	                 ...
#	  Prepare	  for	    the	  sweet	    spot	     #	  Home,	     hangout,	     hideout	  h5p://business.manilastandardtoday....
#	  Build	  communi8es	   Brains	  on	  Fire	            Book	  reference:	  
Ideal	  waist	  measurement	  •  For	  women?	  •  For	  men?	  
h5p://www.coachjimsaret.ph	  
h5p://www.coachjimsaret.ph	  
h5p://www.ivi.com.ph	  
Would	  you	  like	  to	  use	  social	  network	   to	  promote	  your	  advocacy	  online?	  
Partner	  with	  influencers	  •  Reach	  out	  to	  media	  and	  bloggers	  to	  spread	  the	     word	  about	  your	  ...
Resonate!	  •  Focus	  on	  what	  ma5ers	  to	  your	  audience.	      –  Educate	  the	  parents	  on	  proper	  nutri8o...
Use	  social	  media	  •  YouTube	  /	  Vimeo	       –  Downloadable	  videos	  that	  concerned	  ci8zens	  can	  use	  t...
Howtofascinate.com	  
Last	  minute	  reminders	  •  Remind	  people	  to	  be	  wary	  of	  fads	  and	  experts.	      –  Not	  everyone	  who...
h5p://slideshare.net/jane5etoral	  
Social Networking using the Internet
Social Networking using the Internet
Social Networking using the Internet
Social Networking using the Internet
Social Networking using the Internet
Social Networking using the Internet
Social Networking using the Internet
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Social Networking using the Internet

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A presentation given at the "2nd National Conference of Nutrition Action Officers." organized by the National Nutrition Council last July 13, 2012.

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Social Networking using the Internet

  1. 1. Social  Networking  using  the   Internet   Jane5e  Toral  
  2. 2. Despite  this  stability,  overall  engagement  is  on  the  rise.  Social  networking  now  dominates…   Select  Monthly  Online  Ac/vi/es  (%)     2009   2010   2011   Visi8ng  Social  Networking  sites     51*   53   82   Search       58   76   80   Instant  messaging     63   68   69   Internet  Portal     54   73   67   Visi8ng  public  chat  rooms   54   67   65   Email     63   65   64   Played  games  online     53   45   54   Listen  to  songs  in  music  websites   -­‐   -­‐   45   Downloaded  or  uploaded  music  files  online     25   37   37   Shared/posted  something  online  that  you  created   15   24   36   Ac8vi8es  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011   *  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums   Base:  Past  month  Internet  users  aged  10+  across  Na8onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  
  3. 3. Social  networking  101  •  Tradi8onal  or  in-­‐person  ac8vi8es  done  online.  
  4. 4. Types  of  Social  Media  sites  •  Blogs   •  Media  sharing  •  Microblogs   –  YouTube   –  Twi5er   –  Flickr  •  Social  networks   •  Social  bookmarking  /   –  Facebook   vo8ng   –  MySpace   –  Digg   –  Friendster   –  Delicious   –  LinkedIn   –  StumbleUpon   –  Plaxo   •  Review   –  Ning   •  Forums   •  Virtual  worlds  
  5. 5. h5p://bit.ly/chitjuan  Use  social  media  to  engage,  generate  results,  proac8vely  connect.  
  6. 6. h5p://www.coffeeboard.com.ph/  
  7. 7. h5p:/mul8ply.com/marketplace  
  8. 8. Help  me  belong…  Help  me  be  significant…   Source:  h5p://mobileyouth.org  
  9. 9. Home,  Hangout,  Hideout  Study  the  market  where  they  are.   Monitor  our  audience.   Source:  h5p://mobileyouth.org  
  10. 10. #  Prepare  for   the  sweet   spot   #  Home,   hangout,   hideout  h5p://business.manilastandardtoday.com/2012/03/28/tetangco-­‐says-­‐popula8on-­‐will-­‐bolster-­‐growth/  
  11. 11. #  Build  communi8es   Brains  on  Fire   Book  reference:  
  12. 12. Ideal  waist  measurement  •  For  women?  •  For  men?  
  13. 13. h5p://www.coachjimsaret.ph  
  14. 14. h5p://www.coachjimsaret.ph  
  15. 15. h5p://www.ivi.com.ph  
  16. 16. Would  you  like  to  use  social  network   to  promote  your  advocacy  online?  
  17. 17. Partner  with  influencers  •  Reach  out  to  media  and  bloggers  to  spread  the   word  about  your  advocacies.  
  18. 18. Resonate!  •  Focus  on  what  ma5ers  to  your  audience.   –  Educate  the  parents  on  proper  nutri8on.   •  Change  their  food  preferences.   –  Give  prac8cal  advice.   •  How  to  prepare  the  food?   –  Give  nutri8onal  info  based  on  what  to  monitor.   •  Calorie  count   •  Protein   •  Carbohydrates   •  Fats   •  Sodium  consump8on  
  19. 19. Use  social  media  •  YouTube  /  Vimeo   –  Downloadable  videos  that  concerned  ci8zens  can  use  to   educate  others.  •  Facebook   –  Prac8cal  8ps  that  can  be  immediately  used  or  applied.  •  Make  me  feel  that  NNC  is  a  reliable  friend.   –  Be  the  Filipino’s  “nutri8on  authority”  based  on  how  you   impact  our  lives  and  empower  us  to  help  others.  •  DON’T  LET  BRANDS  TELL  FILIPINOS  WHAT  IS  GOOD  FOR   THEM!   –  Look  at  our  various  health  issues  today  due  to  wrong  food   choices.  
  20. 20. Howtofascinate.com  
  21. 21. Last  minute  reminders  •  Remind  people  to  be  wary  of  fads  and  experts.   –  Not  everyone  who  ranks  as  #1  in  search  engine  results   or  products  who  claims  to  be  #1  are  really  what  they   are.   •  Ques8on  creden8als  when  necessary.   •  Look  at  impact  or  results  achieved.     •  Watch  out  un-­‐validated  claims.  •  Knowledge  is  power.   –  Use  your  social  network  to  spread  nutri8onal   knowledge.   –  Correct  misinforma8on.  
  22. 22. h5p://slideshare.net/jane5etoral  
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