Social Media Tactics for Business by Janette Toral

Social Media Tac,cs for Business Jane4e Toral h4p://www.searchproﬁleindex.com h4p://www.e-‐commercephilippines.com

Why do we need to do it?

Scenario #1 Personality or Company in crisis -‐ Only acts when a company or personality is already being a4acked online.

Scenario #2 Social media value is ques,oned -‐ Company tries out a campaign and expects long term results.

Scenario #3 Focused too much on the fancy stuﬀ -‐ Company executes all-‐out campaign and abandons site (including domain) aSer.

Tac,cs

h4p://www.google.com/insights/search #1 RESEARCH

Find out compe,,on through search engine. Figure out what makes them rank and visitor-‐friendly. Check out weakness.

#2 Structure / Op,mize •  About the site •  Sidebar •  Company index –  Facebook page •  Categories –  Twi4er –  Cat1 –  Slideshare •  Photo –  Archives •  Descrip,on –  Ads •  Company info –  About author •  Keyword: category, –  News company name

h4p://www.halalcer,ﬁedfood.com launched August 10.

Where? •  FREE •  Paid –  Twi4er –  Blogs –  Facebook –  Google Adsense –  Blog #3 CAMPAIGN

Tap bloggers to promote what you do.

#4 MEASURE

Monitor your ranking. (results as of August 11)

#5 Calibrate! •  Control search engine results •  What people say about you •  Learn how to read trends •  Know what your compe,,on is up to There is no excuse why you don’t know.

What’s next? Automate tracking & buzz monitoring Streamline tac,cal steps.

Thank you! h4p://www.e-‐commercephilippines.com h4p://www.searchproﬁleindex.com

Social Media Tactics for Business by Janette Toral

by Janette Toral on Aug 11, 2010

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Social Media Tactics for Business by Janette Toral — Presentation Transcript