Social Media Responsibility: A Perspective

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Janette Toral shared her social media battles encountered in doing advocacy. Further, how the lobbying for the E-Commerce Law utilized social media. This was presented last November 26 at the Visayas …

Janette Toral shared her social media battles encountered in doing advocacy. Further, how the lobbying for the E-Commerce Law utilized social media. This was presented last November 26 at the Visayas Blogging Summit in SM City Cebu.

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  • @ah_livia I think for art works that is ok. The pre-text of constructive criticism in this presentation perspective is more on people reacting to each other's opinion and writing.
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  • Your 'social media battle' coundown is very helpful!

    'Lesson: There is no such thing as constructive criticism'
    That quote was extremely meaningful to me because I am not shy about letting out constructive criticism. I briefly attended art school and there constructive criticism was the norm. But I have come to find out that in some creative places (like on Slideshare) it is socially not well received. Your presentation makes me think differently about it now. Thanks :)
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  • 1. Social  Media  Responsibility:  A  Perspec6ve  (Using  Social  Media  in   Lobbying  for  E-­‐Commerce  Law  &   Figh6ng  BaFles  Online)   JaneFe  Toral   hFp://digitalfilipino.com  
  • 2. Social  Media  BaFle  #1  Forums   Responsibility:  Don’t  debate  with  a  close-­‐minded  person.   Influence  the  observers  instead.  Lesson:  No  one  can  hurt  you  without  your  permission.  Break  the   6es  if  needed.   Your  online  behavior  can  make  or  break  your  career.    
  • 3. Social  Media  BaFle  #2:  Public   Betrayal  of  Friends   Lesson:  You  can  tell  a  real  friend  by  how  they  respond  to   your  success,  rather  than  your  failures.   Lesson:  Save  the  friendship.  Confront  issues  immediately.  “There  are  no  permanent  friends  but  permanent  interest.”  
  • 4. Social  Media  BaFle  #3:   Misrepresenta6on   Responsibility:  Get  your  facts  straight.  Don’t  judge.  Lesson:  There  is  no  such  thing  as  construc6ve  cri6cism.     Use  -­‐  “Here’s  my  understanding.  Did  I  miss  anything?  
  • 5. Social  Media  BaFle  #4:  Cross  the  line   Lesson:  Take  a  stand.   Bear  consequence  for  your  ac6on.   Keep  reaching  out.  
  • 6. Using  Social  Media  in  Lobbying   for  the  E-­‐Commerce  Law  
  • 7. Fight  injus6ce  We  can’t  do  e-­‐commerce!  
  • 8. (1)  Find  passionate  people   (stakeholders,  beneficiaries)   (2)  Spark  conversa:on  (discussion   groups,  face-­‐to-­‐face  forums)  (3)  Lower  entry  barriers  (4)  Powerful  iden66es  
  • 9. “Don’t  ask  what  the  DOST  Secretary  can  do  for  you.  Talk  to  your  legislators.  Otherwise,   you  get  what  you  deserve.  You  get  what   you  worked  for.”   -­‐   Dr.  William  Padolina   (former  Department  of  Science  and   Technology  Secretary)  
  • 10. (5)  Create  rockstar  advocates  (include  them  in  the  group)  
  • 11. (6)  Shared  ownership  -­‐ Not  limited  in  Metro  Manila  
  • 12. (7)  Live  offline  Live  online  
  • 13. (8)  Empower  people  with  knowledge  (9)  Inspira6onal  leadership  ALL  or  Nothing  
  • 14. (10)  GET  RESULTS  
  • 15. hFp://e-­‐commercephilippines.com  
  • 16. Using  Social  Media  for  Advocacy   Web  1.0  –  2.0   It  is  all  about  people  –  not  technology.   Your  reality  is  shaped  by  your  experience.  
  • 17. Digital  Footprint   Your  stories  and  ac6ons  are  recorded  online.  What  kind  of  an  influencer  are  you  going  to  be?  
  • 18. Let’s  connect:  hFp://twiFer.com/digitalfilipino  
  • 19. hFp://slideshare.net/janeFetoral