Social Media Responsibility: A Perspective

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Janette Toral shared her social media battles encountered in doing advocacy. Further, how the lobbying for the E-Commerce Law utilized social media. This was presented last November 26 at the Visayas Blogging Summit in SM City Cebu.

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  • @ah_livia I think for art works that is ok. The pre-text of constructive criticism in this presentation perspective is more on people reacting to each other's opinion and writing.
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  • Your 'social media battle' coundown is very helpful!

    'Lesson: There is no such thing as constructive criticism'
    That quote was extremely meaningful to me because I am not shy about letting out constructive criticism. I briefly attended art school and there constructive criticism was the norm. But I have come to find out that in some creative places (like on Slideshare) it is socially not well received. Your presentation makes me think differently about it now. Thanks :)
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Social Media Responsibility: A Perspective

  1. 1. Social  Media  Responsibility:  A  Perspec6ve  (Using  Social  Media  in   Lobbying  for  E-­‐Commerce  Law  &   Figh6ng  BaFles  Online)   JaneFe  Toral   hFp://digitalfilipino.com  
  2. 2. Social  Media  BaFle  #1  Forums   Responsibility:  Don’t  debate  with  a  close-­‐minded  person.   Influence  the  observers  instead.  Lesson:  No  one  can  hurt  you  without  your  permission.  Break  the   6es  if  needed.   Your  online  behavior  can  make  or  break  your  career.    
  3. 3. Social  Media  BaFle  #2:  Public   Betrayal  of  Friends   Lesson:  You  can  tell  a  real  friend  by  how  they  respond  to   your  success,  rather  than  your  failures.   Lesson:  Save  the  friendship.  Confront  issues  immediately.  “There  are  no  permanent  friends  but  permanent  interest.”  
  4. 4. Social  Media  BaFle  #3:   Misrepresenta6on   Responsibility:  Get  your  facts  straight.  Don’t  judge.  Lesson:  There  is  no  such  thing  as  construc6ve  cri6cism.     Use  -­‐  “Here’s  my  understanding.  Did  I  miss  anything?  
  5. 5. Social  Media  BaFle  #4:  Cross  the  line   Lesson:  Take  a  stand.   Bear  consequence  for  your  ac6on.   Keep  reaching  out.  
  6. 6. Using  Social  Media  in  Lobbying   for  the  E-­‐Commerce  Law  
  7. 7. Fight  injus6ce  We  can’t  do  e-­‐commerce!  
  8. 8. (1)  Find  passionate  people   (stakeholders,  beneficiaries)   (2)  Spark  conversa:on  (discussion   groups,  face-­‐to-­‐face  forums)  (3)  Lower  entry  barriers  (4)  Powerful  iden66es  
  9. 9. “Don’t  ask  what  the  DOST  Secretary  can  do  for  you.  Talk  to  your  legislators.  Otherwise,   you  get  what  you  deserve.  You  get  what   you  worked  for.”   -­‐   Dr.  William  Padolina   (former  Department  of  Science  and   Technology  Secretary)  
  10. 10. (5)  Create  rockstar  advocates  (include  them  in  the  group)  
  11. 11. (6)  Shared  ownership  -­‐ Not  limited  in  Metro  Manila  
  12. 12. (7)  Live  offline  Live  online  
  13. 13. (8)  Empower  people  with  knowledge  (9)  Inspira6onal  leadership  ALL  or  Nothing  
  14. 14. (10)  GET  RESULTS  
  15. 15. hFp://e-­‐commercephilippines.com  
  16. 16. Using  Social  Media  for  Advocacy   Web  1.0  –  2.0   It  is  all  about  people  –  not  technology.   Your  reality  is  shaped  by  your  experience.  
  17. 17. Digital  Footprint   Your  stories  and  ac6ons  are  recorded  online.  What  kind  of  an  influencer  are  you  going  to  be?  
  18. 18. Let’s  connect:  hFp://twiFer.com/digitalfilipino  
  19. 19. hFp://slideshare.net/janeFetoral  

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