Social Media in the Philippines: The Rise of Purpose Driven Social "Personal" Brands

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Presented at Saddleback Manila's Social Media Summit last June 21, 2014 at Seda Hotel, Santa Rosa, Laguna. Janette Toral shared her perspective as an e-commerce advocate with emphasis on guiding principles observed when using social media to spread the word.

Social Media in the Philippines: The Rise of Purpose Driven Social "Personal" Brands

  1. 1. SOCIAL MEDIA IN THE PHILIPPINES & THE RISE OF PURPOSE-DRIVEN SOCIAL “PERSONAL” BRANDS Janette Toral http://digitalfilipino.com
  2. 2. Twitter: @digitalfilipino Facebook: /janettectoral Will share perspective as an…
  3. 3. Source: wearesocialsg Social, Digital, Mobile in the Philippines
  4. 4. http://www.socialbakers.com/ reports/regional/march-2014- social-marketing-report- philippines-regional
  5. 5. GFK Purchase Funnel C O N T E X T AWARENESS FAMILIARITY OPINION/IMAGERY CONSIDERATION PREFERENCE SHOPPING PURCHASE Source: Nick Fontanilla
  6. 6. HowtoFascinate.com
  7. 7. E-COMMERCE PROJECTS THAT THRIVE ARE THOSE WITH CLEAR PURPOSE. No matter how simple their projects are.
  8. 8. http://members.olx.ph/ctraltdelete
  9. 9. http://www.indiegogo.com/projects/sierra-ops-a-space-sci-fi-action-rpg/x/6041733
  10. 10. https://www.kickstarter.com/projects/omocat/omori
  11. 11. The Mind of an E-Commerce Manager
  12. 12. http://sorianomedia.com/infographic-digital-marketing/
  13. 13. Imagine your customer in a journey…
  14. 14. CUSTOMERS FOR LIFE Decide that you want to be with them from start to finish.
  15. 15. E-Learning Project started December 2012
  16. 16. http://digitalfilipino.com/ecom
  17. 17. Empower people with knowledge. http://digitalfilipino.com/influence
  18. 18. ONGOING LEARNING PROGRAM FREE
  19. 19. Let people know that you care…
  20. 20. Your actions can make them like you (or not)
  21. 21. BLOGGING MATURES • Have a voice • Build influence • Expand network • Earn online • Fairness wins • Gain recognition • Mainstream • Change agent • Social media mastery • Relevance
  22. 22. BLOGGING WILL BE MORE COMPETITIVE.
  23. 23. Don’t waste time….
  24. 24. E-COMMERCE AND SOCIAL MEDIA CAN ALSO BE USED TO HELP OTHERS. Use your influence to help others. Do it because you want to and not for good PR.
  25. 25. Medium.com as a powerful blogging platform.
  26. 26. We are raising P270,000 to get Randolph operated. You can help at http://bit.ly/helprandolph
  27. 27. http://blog.hubspot.com/marketing/ beginner-inbound-lead-generation-guide-ht Same inbound flow whether for profit or asking others to help….
  28. 28. Customer Relationship Management is Key Image: Zoho.com
  29. 29. WHEN USING SOCIAL MEDIA, BE CLEAR -- WHAT’S YOUR PASSION, INTENTION, AND PURPOSE?
  30. 30. Twitter: @digitalfilipino Facebook: digitalfilipino

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