Social Media in the Philippines: The Rise of Purpose Driven Social "Personal" Brands
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social Media in the Philippines: The Rise of Purpose Driven Social "Personal" Brands

  • 7,027 views
Uploaded on

Presented at Saddleback Manila's Social Media Summit last June 21, 2014 at Seda Hotel, Santa Rosa, Laguna. Janette Toral shared her perspective as an e-commerce advocate with emphasis on guiding......

Presented at Saddleback Manila's Social Media Summit last June 21, 2014 at Seda Hotel, Santa Rosa, Laguna. Janette Toral shared her perspective as an e-commerce advocate with emphasis on guiding principles observed when using social media to spread the word.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
7,027
On Slideshare
6,959
From Embeds
68
Number of Embeds
2

Actions

Shares
Downloads
25
Comments
0
Likes
4

Embeds 68

https://twitter.com 67
http://www.slideee.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SOCIAL MEDIA IN THE PHILIPPINES & THE RISE OF PURPOSE-DRIVEN SOCIAL “PERSONAL” BRANDS Janette Toral http://digitalfilipino.com
  • 2. Twitter: @digitalfilipino Facebook: /janettectoral Will share perspective as an…
  • 3. Source: wearesocialsg Social, Digital, Mobile in the Philippines
  • 4. http://www.socialbakers.com/ reports/regional/march-2014- social-marketing-report- philippines-regional
  • 5. GFK Purchase Funnel C O N T E X T AWARENESS FAMILIARITY OPINION/IMAGERY CONSIDERATION PREFERENCE SHOPPING PURCHASE Source: Nick Fontanilla
  • 6. HowtoFascinate.com
  • 7. E-COMMERCE PROJECTS THAT THRIVE ARE THOSE WITH CLEAR PURPOSE. No matter how simple their projects are.
  • 8. http://members.olx.ph/ctraltdelete
  • 9. http://www.indiegogo.com/projects/sierra-ops-a-space-sci-fi-action-rpg/x/6041733
  • 10. https://www.kickstarter.com/projects/omocat/omori
  • 11. The Mind of an E-Commerce Manager
  • 12. http://sorianomedia.com/infographic-digital-marketing/
  • 13. Imagine your customer in a journey…
  • 14. CUSTOMERS FOR LIFE Decide that you want to be with them from start to finish.
  • 15. E-Learning Project started December 2012
  • 16. http://digitalfilipino.com/ecom
  • 17. Empower people with knowledge. http://digitalfilipino.com/influence
  • 18. ONGOING LEARNING PROGRAM FREE
  • 19. Let people know that you care…
  • 20. Your actions can make them like you (or not)
  • 21. BLOGGING MATURES • Have a voice • Build influence • Expand network • Earn online • Fairness wins • Gain recognition • Mainstream • Change agent • Social media mastery • Relevance
  • 22. BLOGGING WILL BE MORE COMPETITIVE.
  • 23. Don’t waste time….
  • 24. E-COMMERCE AND SOCIAL MEDIA CAN ALSO BE USED TO HELP OTHERS. Use your influence to help others. Do it because you want to and not for good PR.
  • 25. Medium.com as a powerful blogging platform.
  • 26. We are raising P270,000 to get Randolph operated. You can help at http://bit.ly/helprandolph
  • 27. http://blog.hubspot.com/marketing/ beginner-inbound-lead-generation-guide-ht Same inbound flow whether for profit or asking others to help….
  • 28. Customer Relationship Management is Key Image: Zoho.com
  • 29. WHEN USING SOCIAL MEDIA, BE CLEAR -- WHAT’S YOUR PASSION, INTENTION, AND PURPOSE?
  • 30. Twitter: @digitalfilipino Facebook: digitalfilipino