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Social Media in the Philippines: The Rise of Purpose Driven Social "Personal" Brands
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Social Media in the Philippines: The Rise of Purpose Driven Social "Personal" Brands

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Presented at Saddleback Manila's Social Media Summit last June 21, 2014 at Seda Hotel, Santa Rosa, Laguna. Janette Toral shared her perspective as an e-commerce advocate with emphasis on guiding …

Presented at Saddleback Manila's Social Media Summit last June 21, 2014 at Seda Hotel, Santa Rosa, Laguna. Janette Toral shared her perspective as an e-commerce advocate with emphasis on guiding principles observed when using social media to spread the word.


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  • 1. SOCIAL MEDIA IN THE PHILIPPINES & THE RISE OF PURPOSE-DRIVEN SOCIAL “PERSONAL” BRANDS Janette Toral http://digitalfilipino.com
  • 2. Twitter: @digitalfilipino Facebook: /janettectoral Will share perspective as an…
  • 3. Source: wearesocialsg Social, Digital, Mobile in the Philippines
  • 4. http://www.socialbakers.com/ reports/regional/march-2014- social-marketing-report- philippines-regional
  • 5. GFK Purchase Funnel C O N T E X T AWARENESS FAMILIARITY OPINION/IMAGERY CONSIDERATION PREFERENCE SHOPPING PURCHASE Source: Nick Fontanilla
  • 6. HowtoFascinate.com
  • 7. E-COMMERCE PROJECTS THAT THRIVE ARE THOSE WITH CLEAR PURPOSE. No matter how simple their projects are.
  • 8. http://members.olx.ph/ctraltdelete
  • 9. http://www.indiegogo.com/projects/sierra-ops-a-space-sci-fi-action-rpg/x/6041733
  • 10. https://www.kickstarter.com/projects/omocat/omori
  • 11. The Mind of an E-Commerce Manager
  • 12. http://sorianomedia.com/infographic-digital-marketing/
  • 13. Imagine your customer in a journey…
  • 14. CUSTOMERS FOR LIFE Decide that you want to be with them from start to finish.
  • 15. E-Learning Project started December 2012
  • 16. http://digitalfilipino.com/ecom
  • 17. Empower people with knowledge. http://digitalfilipino.com/influence
  • 18. ONGOING LEARNING PROGRAM FREE
  • 19. Let people know that you care…
  • 20. Your actions can make them like you (or not)
  • 21. BLOGGING MATURES • Have a voice • Build influence • Expand network • Earn online • Fairness wins • Gain recognition • Mainstream • Change agent • Social media mastery • Relevance
  • 22. BLOGGING WILL BE MORE COMPETITIVE.
  • 23. Don’t waste time….
  • 24. E-COMMERCE AND SOCIAL MEDIA CAN ALSO BE USED TO HELP OTHERS. Use your influence to help others. Do it because you want to and not for good PR.
  • 25. Medium.com as a powerful blogging platform.
  • 26. We are raising P270,000 to get Randolph operated. You can help at http://bit.ly/helprandolph
  • 27. http://blog.hubspot.com/marketing/ beginner-inbound-lead-generation-guide-ht Same inbound flow whether for profit or asking others to help….
  • 28. Customer Relationship Management is Key Image: Zoho.com
  • 29. WHEN USING SOCIAL MEDIA, BE CLEAR -- WHAT’S YOUR PASSION, INTENTION, AND PURPOSE?
  • 30. Twitter: @digitalfilipino Facebook: digitalfilipino