Social Media and Digital Influence 101

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Presentation given last August 6, 2012 at the Traditional and Social Media Marketing Conference held at AIM Acceed Conference Center.

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Social Media and Digital Influence 101

  1. 1. Social  Media  101 Jane/e  Toral   h/p://digitalfilipinoclub.com   h/p://searchprofileindex.com   1  
  2. 2. Despite  this  stability,  overall  engagement  is  on  the  rise.  Social  networking  now  dominates…   Select  Monthly  Online  Ac/vi/es  (%)     2009   2010   2011   Visi@ng  Social  Networking  sites     51*   53   82   Search       58   76   80   Instant  messaging     63   68   69   Internet  Portal     54   73   67   Visi@ng  public  chat  rooms   54   67   65   Email     63   65   64   Played  games  online     53   45   54   Listen  to  songs  in  music  websites   -­‐   -­‐   45   Downloaded  or  uploaded  music  files  online     25   37   37   Shared/posted  something  online  that  you  created   15   24   36   Realign  resources  to  adopt  social  media!   Ac@vi@es  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011   *  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums   Base:  Past  month  Internet  users  aged  10+  across  Na@onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  
  3. 3. The  Social  Object,  in  a  nutshell,  is   the  reason  two  people  are  talking  to  each  other,  as  opposed  to  talking   to  somebody  else.    -­‐  Hugh  Macleod   Source:   h/p://gapingvoid.com/so/  
  4. 4. h/p://bit.ly/KDk6e9  
  5. 5. h/p://www.ivi.com.ph  
  6. 6. h/p://my.proac@v.com.ph  
  7. 7. h/p://www.coachjimsaret.ph  
  8. 8. h/p://www.coachjimsaret.ph  
  9. 9. MARK JOSEPH DELGADO  24 years old, Manila  Blogger since 2010  Certified Blog & Social Media Entrepreneur  UST Batch ’08  Will start a new job tomorrow as a Social Media Manager for an ad agency @iammarkdelgado #STRATMARK 2012
  10. 10. h/p://www.architerra.org  
  11. 11. Social Lives at the Top of the Funnel   Source:  SEOMoz.org  
  12. 12. Every One of These Marketing Tactics   News/Media/PR   SEO   Email   Blogs  +  Blogging   Research/White  Papers   Infographics   Comment  Marke@ng   Social  Networks   Online  Video   INBOUND  MARKETING!   R   Local  Portals   Forums   (AKA  all  the  “free”  traffic  sources)   Webinars  Social  Bookmarking   Word  of  Mouth   Direct/Referring  Links   Podcas@ng   Type-­‐In  Traffic   Q+A  Sites   Helps Every Other One   Source:  SEOMoz.org  
  13. 13. Social  Media  ROI  •  ROI=[gain  from  investment  –  cost  of   investment]/cost  of  investment   –  Business  metric,  not  media  metric.   Non-­‐financial   financial   investment   ac@on   reac@on   impact   impact   Very  important  but  not  where  ROI  is   Source:  Stefanos  Karagos,  Xplain.co  
  14. 14. Help  us    Fascina@ng  the  audience   Digital,  Print,  and  Offline   Business  Model  Genera@on  book  
  15. 15. Howtofascinate.com  
  16. 16. Book  reference:  Brains  on  Fire  
  17. 17. Brand  vs.  fan  ambassador  •  No  more  big  ideas.  •  Ideas  from  ground-­‐ up.   Yahoo  Purple  Hunt  2009  
  18. 18. Help  me  belong…  Help  me  be  significant…   Source:  h/p://mobileyouth.org  
  19. 19. Home,  Hangout,  Hideout  Study  the  market  where  they  are.   Source:  h/p://mobileyouth.org  
  20. 20. Lose  users  •  Isola@on  •  Risk  •  Loss  of  control  •  Youth  wants  many-­‐to-­‐many   rather  than  one-­‐on-­‐one.   Source:  h/p://mobileyouth.org  
  21. 21. #  Prepare  for   the  sweet   spot   #  Home,   hangout,   hideout  h/p://business.manilastandardtoday.com/2012/03/28/tetangco-­‐says-­‐popula@on-­‐will-­‐bolster-­‐growth/  
  22. 22. Know  the  mobile  user  
  23. 23. h/p://www.manilastandardtoday.com    (website  and  photo  credits)  
  24. 24. h/p://www.manilastandardtoday.com  
  25. 25. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile  Suppor@ng  each  other  online  and  offline.   Fascina@ng  the  audience  in  a  variety  of   ways  to  s@mulate  diverse  engagement.  
  26. 26. Will  you  embark  in  social  media?  
  27. 27. h/p://slideshare.net/jane/etoral  h/p://twi/er.com/digitalfilipino  
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