Transcript of "Social Media and Digital Influence 101"
Social Media 101 Jane/e Toral h/p://digitalﬁlipinoclub.com h/p://searchproﬁleindex.com 1
Despite this stability, overall engagement is on the rise. Social networking now dominates… Select Monthly Online Ac/vi/es (%) 2009 2010 2011 Visi@ng Social Networking sites 51* 53 82 Search 58 76 80 Instant messaging 63 68 69 Internet Portal 54 73 67 Visi@ng public chat rooms 54 67 65 Email 63 65 64 Played games online 53 45 54 Listen to songs in music websites -‐ -‐ 45 Downloaded or uploaded music ﬁles online 25 37 37 Shared/posted something online that you created 15 24 36 Realign resources to adopt social media! Ac@vi@es showing signiﬁcant increase at 95% conﬁdence levels between 2009 and 2011 * Note. The 2009 ﬁgure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across Na@onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011
The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. -‐ Hugh Macleod Source: h/p://gapingvoid.com/so/
MARK JOSEPH DELGADO 24 years old, Manila Blogger since 2010 Certified Blog & Social Media Entrepreneur UST Batch ’08 Will start a new job tomorrow as a Social Media Manager for an ad agency @iammarkdelgado #STRATMARK 2012
Social Lives at the Top of the Funnel Source: SEOMoz.org
Every One of These Marketing Tactics News/Media/PR SEO Email Blogs + Blogging Research/White Papers Infographics Comment Marke@ng Social Networks Online Video INBOUND MARKETING! R Local Portals Forums (AKA all the “free” traﬃc sources) Webinars Social Bookmarking Word of Mouth Direct/Referring Links Podcas@ng Type-‐In Traﬃc Q+A Sites Helps Every Other One Source: SEOMoz.org
Social Media ROI • ROI=[gain from investment – cost of investment]/cost of investment – Business metric, not media metric. Non-‐ﬁnancial ﬁnancial investment ac@on reac@on impact impact Very important but not where ROI is Source: Stefanos Karagos, Xplain.co
Help us Fascina@ng the audience Digital, Print, and Oﬄine Business Model Genera@on book
TV PRINT POS CRM digital digital digital digital social social social social game game game game mobile mobile mobile mobile Suppor@ng each other online and oﬄine. Fascina@ng the audience in a variety of ways to s@mulate diverse engagement.