2. Online
consumers
are
now
media
Real-‐#me
streams
Real-‐#me
search
Real-‐#me
expecta#ons
3.
4. TV
PRINT
POS
CRM
digital
digital
digital
digital
All
channels
will
be
digital
5. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
All
channels
will
be
social
We
don’t
believe
in
hypes..
(we
trust
friends
more)
6. Ra#ngs
and
Reviews
101
• Consumers
trust
consumer
opinions
more
compared
to
TV
and
printed
ads.
7. Using
Ra#ngs
and
Reviews
for
Business
• Cost
effec#ve
form
of
social
marke#ng.
• Make
sure
lis#ng
is
up
to
date
and
has
relevant
keywords.
• Respond
to
nega#ve
feedback.
19. Ra#ngs
and
Reviews
E#que3e
• Be
wary
on
paid
reviews.
• Don’t
argue
with
a
disappointed
customer.
20. Encourage
Reviews
• Organize
contests
to
encourage
people
to
share
their
experiences,
photos,
videos,
and
reviews.
• Take
advantage
of
loca#on-‐based
services.
21. Write
Reviews
• Post
it
on
your
blog
• Visit
ra#ngs
and
reviews
site
to
promote
the
review
you
have
wri3en.
22. Thank
you!
Slides
will
be
posted
at
h3p://www.slideshare.net/jane3etoral