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Leverage	  Your	  Brands	  with	  E-­‐Commerce	  and	  Social	  Media	               Jane<e	  Toral	  h<p://www.e-­‐commer...
Internet	  Search	  emerges	  as	  the	  top	               online	  acEvity.	                                            ...
h<p://bit.ly/a23Zsh	  
Search	  MarkeEng	  Program	  •    Goals	  •    Audience	  •    Needs	  •    Products	  •    PotenEal	        #2	  Helps	 ...
h<p://www.google.com/insights/search	  SITE	  LAUNCH	  STEP	  #1	  RESEARCH	  
Find	  out	  compeEEon	  through	            search	  engine.	   Search	  engine	  is	  a	  reputaEon	  engine.	  
SITE	  launch	  Step	  #2	  Structure	  /	                        OpEmize	  •  About	  the	  site	                 •  Side...
h<p://www.halalcerEfiedfood.com	  launched	  August	  10.	     Relevance	  
Prominence	                     Reason	  to	  return	  Density	                    Proximity	  
Social	  media	  is	  changing	  the	  rules	  of	                engagement	                                    Base:	  P...
Facebook	  •  Aim	  to	  reach	  10,000	     Likes	  or	  Fans	  (Epping	     point).	  •  Social	  context	  drives	     ...
Increase	  popularity	  
SITE	  Launch	  STEP	  	  #4	  MEASURE	  VCR	  
Paid	  search	  	     (opEon)	  Listed	  -­‐	  	  Search	  results	      Monitor	  your	  ranking.	  (results	  as	  of	  ...
TV	                            PRINT	             POS	                CRM	              digital	                         d...
E-­‐Commerce	  Examples	  
forums
Building	  Tribes	  •  Tell	  a	  story	                          •  Lead	  a	  movement	        –  Who	  are	  you	  upse...
• 	  Bring	  out	  the	  best	  in	  others.	            • 	  Get	  recognized.	            • 	  Outperform.	            •...
h<p://digitalfilipinocom.ning.com	  
Thank	  you!	       Download	  handout	  at	  h<p://slideshare.net/jane<etoral	  h<p://twi<er.com/digitalfilipino	  
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
Leverage Your Brands with E-Commerce and Social Media
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Leverage Your Brands with E-Commerce and Social Media

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A presentation made by Janette Toral at the Philippine Association of National Advertisers "Digital Wednesday" event in partnership with the Internet and Mobile Marketing Association of the Philippines last February 9, 2011 at Gerry's Grill, Insular Life Building, Makati City.

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Transcript of "Leverage Your Brands with E-Commerce and Social Media"

  1. 1. Leverage  Your  Brands  with  E-­‐Commerce  and  Social  Media   Jane<e  Toral  h<p://www.e-­‐commercephilippines.com   h<p://www.searchprofileindex.com  
  2. 2. Internet  Search  emerges  as  the  top   online  acEvity.   Ac#vi#es  showing  significant  increase  at  95%  confidence  levels   Base:  Past  month  Internet  users  aged  10+  across  Na#onal  Urban  Philippines     Source:  Yahoo!-­‐Nielsen  Net  Index  2010  #1  Influence  search  engine  results  
  3. 3. h<p://bit.ly/a23Zsh  
  4. 4. Search  MarkeEng  Program  •  Goals  •  Audience  •  Needs  •  Products  •  PotenEal   #2  Helps  create  awareness  and  establish  credibility.  
  5. 5. h<p://www.google.com/insights/search  SITE  LAUNCH  STEP  #1  RESEARCH  
  6. 6. Find  out  compeEEon  through   search  engine.   Search  engine  is  a  reputaEon  engine.  
  7. 7. SITE  launch  Step  #2  Structure  /   OpEmize  •  About  the  site   •  Sidebar  •  Company  index   –  Facebook  page  •  Categories   –  Twi<er   –  Cat1   –  Slideshare   •  Photo   –  Archives   •  DescripEon   –  Ads   •  Company  info   –  About  author   •  Keyword:  category,   –  News   company  name  
  8. 8. h<p://www.halalcerEfiedfood.com  launched  August  10.   Relevance  
  9. 9. Prominence   Reason  to  return  Density   Proximity  
  10. 10. Social  media  is  changing  the  rules  of   engagement   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  what  people  say  about  you?  
  11. 11. Facebook  •  Aim  to  reach  10,000   Likes  or  Fans  (Epping   point).  •  Social  context  drives   advocacy  
  12. 12. Increase  popularity  
  13. 13. SITE  Launch  STEP    #4  MEASURE  VCR  
  14. 14. Paid  search     (opEon)  Listed  -­‐    Search  results   Monitor  your  ranking.  (results  as  of  August  11)  
  15. 15. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  #3  Changes  the  rules  of  engagement.  
  16. 16. E-­‐Commerce  Examples  
  17. 17. forums
  18. 18. Building  Tribes  •  Tell  a  story   •  Lead  a  movement   –  Who  are  you  upse`ng?   –  Who  are  you  leading?   –  Challenge  the  status  quo   –  Establish  a  culture.  •  Connect  a  tribe   •  Everyone  is  important.   –  Who  are  you  connecEng?   –  Being  a  leader  gives  you   –  Stage  1  to  5   charisma.   •  Life  sucks   •  Make  change   •  My  life  sucks   •  I’m  great   –  Commit   •  We’re  great   •  Life  is  great  
  19. 19. •   Bring  out  the  best  in  others.   •   Get  recognized.   •   Outperform.   •   Overcome  lifes  challenges.   •   Enjoy  beaer  health.   •   Be  a  top  choice  (win  lifes  popularity  contests:  job,  rela#onship,  friendship).  The  Likeability  Factor  by  Tim  Sanders  
  20. 20. h<p://digitalfilipinocom.ning.com  
  21. 21. Thank  you!   Download  handout  at  h<p://slideshare.net/jane<etoral  h<p://twi<er.com/digitalfilipino  
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