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Leverage Your Brands with E-Commerce and Social Media

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A presentation made by Janette Toral at the Philippine Association of National Advertisers "Digital Wednesday" event in partnership with the Internet and Mobile Marketing Association of the …

A presentation made by Janette Toral at the Philippine Association of National Advertisers "Digital Wednesday" event in partnership with the Internet and Mobile Marketing Association of the Philippines last February 9, 2011 at Gerry's Grill, Insular Life Building, Makati City.

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  • 1. Leverage  Your  Brands  with  E-­‐Commerce  and  Social  Media   Jane<e  Toral  h<p://www.e-­‐commercephilippines.com   h<p://www.searchprofileindex.com  
  • 2. Internet  Search  emerges  as  the  top   online  acEvity.   Ac#vi#es  showing  significant  increase  at  95%  confidence  levels   Base:  Past  month  Internet  users  aged  10+  across  Na#onal  Urban  Philippines     Source:  Yahoo!-­‐Nielsen  Net  Index  2010  #1  Influence  search  engine  results  
  • 3. h<p://bit.ly/a23Zsh  
  • 4. Search  MarkeEng  Program  •  Goals  •  Audience  •  Needs  •  Products  •  PotenEal   #2  Helps  create  awareness  and  establish  credibility.  
  • 5. h<p://www.google.com/insights/search  SITE  LAUNCH  STEP  #1  RESEARCH  
  • 6. Find  out  compeEEon  through   search  engine.   Search  engine  is  a  reputaEon  engine.  
  • 7. SITE  launch  Step  #2  Structure  /   OpEmize  •  About  the  site   •  Sidebar  •  Company  index   –  Facebook  page  •  Categories   –  Twi<er   –  Cat1   –  Slideshare   •  Photo   –  Archives   •  DescripEon   –  Ads   •  Company  info   –  About  author   •  Keyword:  category,   –  News   company  name  
  • 8. h<p://www.halalcerEfiedfood.com  launched  August  10.   Relevance  
  • 9. Prominence   Reason  to  return  Density   Proximity  
  • 10. Social  media  is  changing  the  rules  of   engagement   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  what  people  say  about  you?  
  • 11. Facebook  •  Aim  to  reach  10,000   Likes  or  Fans  (Epping   point).  •  Social  context  drives   advocacy  
  • 12. Increase  popularity  
  • 13. SITE  Launch  STEP    #4  MEASURE  VCR  
  • 14. Paid  search     (opEon)  Listed  -­‐    Search  results   Monitor  your  ranking.  (results  as  of  August  11)  
  • 15. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  #3  Changes  the  rules  of  engagement.  
  • 16. E-­‐Commerce  Examples  
  • 17. forums
  • 18. Building  Tribes  •  Tell  a  story   •  Lead  a  movement   –  Who  are  you  upse`ng?   –  Who  are  you  leading?   –  Challenge  the  status  quo   –  Establish  a  culture.  •  Connect  a  tribe   •  Everyone  is  important.   –  Who  are  you  connecEng?   –  Being  a  leader  gives  you   –  Stage  1  to  5   charisma.   •  Life  sucks   •  Make  change   •  My  life  sucks   •  I’m  great   –  Commit   •  We’re  great   •  Life  is  great  
  • 19. •   Bring  out  the  best  in  others.   •   Get  recognized.   •   Outperform.   •   Overcome  lifes  challenges.   •   Enjoy  beaer  health.   •   Be  a  top  choice  (win  lifes  popularity  contests:  job,  rela#onship,  friendship).  The  Likeability  Factor  by  Tim  Sanders  
  • 20. h<p://digitalfilipinocom.ning.com  
  • 21. Thank  you!   Download  handout  at  h<p://slideshare.net/jane<etoral  h<p://twi<er.com/digitalfilipino