Lessons Learned in Playing Empire Avenue

Lessons Learned in Playing Empire Avenue Jane6e Toral h6p://www.empireavenue.com/jane6etoral

If I can restart and play the game all over again, this is how I will do it.

Spice up your Proﬁle •  Add a photo, website, and your bio. •  Connect your social networking proﬁles. •  Update your status regularly.

Invest Strategically •  Use 1000 porKolio limit to invest in: –  Leaders (Share Price) –  Index CEO / President / CFO / Vice Presidents –  Reciprocate buyers •  Do a few shares ﬁrst (10 to 25) and grow incrementally from there to spread your footprint.

Look for AcVve Members •  Join communiVes to meet and learn from others. •  Invest in members who interact on the topic you are in. –  They will noVce you and likely to reciprocate.

User AdverVsing •  Opportunity to introduce yourself •  Promote your porKolio.

Shareholder Message & Missions •  Send out updates and incenVve missions that rewards shareholders with eaves. •  Crowdsource to an elite audience. •  ParVcipate in missions to observe and learn what works and doesn’t.

Recover from slump •  Review porKolio –  Remove those who did not invest back. –  Remove low bracket investors (per batch) •  Below 10 shares •  Below 20 shares •  Below 30 shares •  and higher Vll you recover. •  Last-‐in First-‐out –  View “Shareholders” and click on “Purchase Time” –  PrioriVze acVve traders. –  Invest in new buyers who meet minimum investment desired.

Are you acVve in Social Media? Your daily dividends is Ved to your acVve use of social media in and outside of Empire Avenue. Use Empire Avenue to monitor your social media performance.

7 Ways to Engage via Facebook Proﬁle Use Winston to monitor •  Post and Reply to status, photos, videos, links updates •  Like an arVcle or share links (useful or odd) •  ParVcipate in Groups •  ParVcipate in Pages •  Join Events •  Chat with peers and greet on special occasion. •  Create a Facebook Page for your Brand.

7 Ways to Engage via Twi6er Use Kesley to monitor •  Reply to or post an opinion and interact. •  Tweet snippets from event talks and books. •  Answer / ask quesVons. •  Join / organize meet-‐ups •  Retweet other interesVng tweets. (I use Klout and Paper.li to scan tweets.) •  Follow or create list to ﬁlter connecVons and content. •  Recognize followers who reply to your tweets or retweets.

3 Ways to Engage via Flickr Use Leonard to monitor •  Share photo sets from events, places, occasions. Describe photo and tag people. •  Join Groups. Comment on photos and share via blog. •  Use apps to share and get photos (E.g. Share photos via Tumblr or blogs. Photos from Foursquare check-‐in)

3 Ways to Engage via YouTube Use Pixel to Monitor •  Upload interesVng videos (tutorials, talks, performance, 1-‐minute, funny stuﬀ) •  Subscribe, like, and comment on other videos. •  Share interesVng videos through your social network.

6 Ways to Engage via Facebook Page •  Status updates (sharing or asking) •  Photos / videos (group or interesVng stuff) •  Links (useful or odd) •  Minimal replicaVon of your profile page. •  Organize offline and online acVviVes. •  Recognize your acVve followers.

6 Ways to Engage via LinkedIn •  Keep your proﬁle updated. •  Give recommendaVons. •  ParVcipate in Group discussions. (or create one) •  Give tesVmonials. •  Add applicaVons (events, Slideshare, Bloglink, Tweets, etc.) •  Reply to interesVng status updates.

4 Ways to Engage via Foursquare •  Check in / Share what you are doing with photo. (let others know what you like or doing in that place.) •  Share a Vp (be6er if with link to your blog post) •  Follow / Create a List (add your favorite spots and Vps to other visitors.) •  Follow / Create a Foursquare Page for Brands or PersonaliVes.

6 Ways to Engage via Blogs •  Comment on blogs (create proﬁles in Wordpress, Blogger, Tumblr and use your id.) •  Share interesVng content. (I use Tumblr for photos, Wordpress for hobbies, and Blogger for work related stuﬀ) •  React on other blog post by blogging about it. •  Join wriVng projects, blogger contest and promoVons. •  A6end blogger events and meet-‐ ups. •  Connect with fellow bloggers via social media (Facebook Group, Twi6er, etc.)

3 Ways to Engage via Instagram •  Like and comment on other photos. •  Use Instagram ediVng tools to make your photo standout and share. •  Share your photos (also to Twi6er) with catchy descripVon. Use hashtags for themaVc groupings with others.

4 Ways to Engage via Google+ •  Use Circles to group your contacts. Share your circles with others. •  Reply to and post interesVng content (status, photos, links). Share if others can beneﬁt from it. •  Join acVve Hangouts and interact. •  Create Google+ Page for your brand.

Why Use Empire Avenue for Monitoring? •  Have not encountered free tool to monitor YouTube and Flickr performance. •  Has moVvated me to pay a6enVon to other tools where points are also taken: –  LinkedIn –  Foursquare –  Google+ –  Blogs –  Instagram •  Cross check with other free tools like Klout, Peer Index, and CrowdBooster.

What to Watch Out For… •  Set a Vme limit (it can get addicVng) •  Have a clear goal on why you are playing.. –  For me, done with the game when: •  Max 200 shares investment in 1000 highly compeVVve porKolio roster

Let’s Connect! h6p://www.empireavenue.com/jane6etoral

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Lessons Learned in Playing Empire Avenue

by Janette Toral on Dec 02, 2011

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