Internet
Marketing for
Real Estate
Agents
Janette Toral
http://digitalfilipino.com/
influencer
#dimbootcamp
http://influencerbootcamp.digitalfilipino.com
InternetMarketing
101
} Everything you do to
promote a business
online.
}  Public relations}  Advertising}  Promotion
Porter Gale FUNNEL TEST
Passion Passion
Sweet Spot
Purpose
TONE
Passion
Embracing
change
Howdopeople
knowaboutyou? } If you don’t have online
presence?”
Howdopeople
knowaboutyou?
} Word of mouth”} Booths (mall or on-site)”
} Referral”} Posting on forum and
classified sit...
PillarsofInfluence
Haveawebsite http://www.architerra.org/
Reputation – Relevance – Meet customer goals
http://pinterest.com/pin/93871973455399191/
Haveyou“Google”yourself? } What do you see?
Reach
Investintechnology
} Be mobile”} Be visible”} Be accessible”} Be interactive”
http://pinterest.com/pin/93871973455389052/
http://pinterest.com/maitasiquijor
SocialMediaMaintenance
Thoroughly
Fill Out Your
Social Media
Profiles.
ShareviayourSocial
NetworkingAccounts
StartConversingand
BuildRelationships
Relevance
http://vimeo.com/20003129
SharemorethanPromote
Whatwillmakeyoureputable?
} Reach out to other
influencers.}  Join Groups / Clubs.”
} Invest in education.
}  Expand y...
SearchforLike-
mindedPeople
toConnectWith
Stepstotake:
} Identify your passion
} What is your business
model?
} What is your end goal?
} Create online presence
...
Continue the
learning journey!
http://digitalfilipino.com/
influence
#dimbootcamp
Internet marketing for real estate agents
Internet marketing for real estate agents
Internet marketing for real estate agents
Internet marketing for real estate agents
Internet marketing for real estate agents
Internet marketing for real estate agents
Internet marketing for real estate agents
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Internet marketing for real estate agents

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A webinar presentation made by Janette Toral (August 5, 2013) for the Online Mobile Marketing Inc. event for real estate agents. 40 real estate agents gathered in Cebu to watch this webinar while 12 more joined online. Lecture video at http://influencerbootcamp.digitalfilipino.com/lesson/internet-marketing-for-real-estate-agents/

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Internet marketing for real estate agents

  1. 1. Internet Marketing for Real Estate Agents Janette Toral http://digitalfilipino.com/ influencer #dimbootcamp
  2. 2. http://influencerbootcamp.digitalfilipino.com
  3. 3. InternetMarketing 101 } Everything you do to promote a business online. }  Public relations}  Advertising}  Promotion
  4. 4. Porter Gale FUNNEL TEST Passion Passion Sweet Spot Purpose TONE Passion
  5. 5. Embracing change
  6. 6. Howdopeople knowaboutyou? } If you don’t have online presence?”
  7. 7. Howdopeople knowaboutyou? } Word of mouth”} Booths (mall or on-site)” } Referral”} Posting on forum and classified sites.”
  8. 8. PillarsofInfluence
  9. 9. Haveawebsite http://www.architerra.org/ Reputation – Relevance – Meet customer goals
  10. 10. http://pinterest.com/pin/93871973455399191/
  11. 11. Haveyou“Google”yourself? } What do you see?
  12. 12. Reach
  13. 13. Investintechnology } Be mobile”} Be visible”} Be accessible”} Be interactive”
  14. 14. http://pinterest.com/pin/93871973455389052/
  15. 15. http://pinterest.com/maitasiquijor
  16. 16. SocialMediaMaintenance
  17. 17. Thoroughly Fill Out Your Social Media Profiles.
  18. 18. ShareviayourSocial NetworkingAccounts
  19. 19. StartConversingand BuildRelationships
  20. 20. Relevance http://vimeo.com/20003129
  21. 21. SharemorethanPromote
  22. 22. Whatwillmakeyoureputable? } Reach out to other influencers.}  Join Groups / Clubs.” } Invest in education. }  Expand your capabilities.”
  23. 23. SearchforLike- mindedPeople toConnectWith
  24. 24. Stepstotake: } Identify your passion } What is your business model? } What is your end goal? } Create online presence } Connect with influences and like-minded persons.
  25. 25. Continue the learning journey! http://digitalfilipino.com/ influence #dimbootcamp
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