Internet Marketing and Social Networking for Entrepreneurs: 10 things to know by Janette Toral

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Tackled ten (10) things to know about Internet marketing and social networking from entrepreneurs perspective. Event participants are mostly college students, public sector employees, and SMEs. …

Tackled ten (10) things to know about Internet marketing and social networking from entrepreneurs perspective. Event participants are mostly college students, public sector employees, and SMEs. Presented during BlogWord Philippines: North Luzon E-Commerce Congress event last July 26, 2010 at Music Warehouse organized by Asian Institute of E-Commerce and The Social Thinkers. The video presentation can be found at http://www.eradioportal.com/index.php?p=7&type=2&sec=4&aid=96

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  • Excellent slideshow - very clear explanation.Thank for sharing. Congratulations. Bernard
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  • Here's a short video to supplement slide 26

    Internet Use, Search, Social Media Statistics Philippines 2010 from Janette Toral on Vimeo.<br /><object type="application/x-shockwave-flash" data="http://vimeo.com/moogaloop.swf?clip_id=13025176&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" width="350" height="288"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=13025176&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1"></param><embed src="http://vimeo.com/moogaloop.swf?clip_id=13025176&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • 1. Internet  Marke*ng  &  Social   Networking  for  Entrepreneurs:  10   Things  to  Know   Jane@e  Toral   h@p://www.e-­‐commercephilippines.com   h@p://www.digitalfilipino.com  
  • 2. #1  Website  designed  to  meet  user  needs.  
  • 3. #2  Build  your  targeted  database  with  e-­‐mail  marke;ng.  
  • 4. New  e-­‐mail  marke*ng  systems  like  Flowtown.com  has  also  integrated  social  media  component.  
  • 5. Sponsored  ads  through   Google  Adwords   #3  Adver;se  to  gain  immediate  visibility  and  test  ideas.  
  • 6. Sponsored  ads  through   Yahoo  Search  Marke*ng  
  • 7. Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Media  Sharing  category)   #4  Par;cipate  or  organize  user  generated  content  ac;vi;es.  
  • 8.  The  campaign  also  leveraged  customers'  love   for  the  brand  and  more  importantly  -­‐  Filipinos'   obsession  with  sharing  photos  on-­‐line,  as   seen  by  the  numerous  posts  on  the  pledge   wall.    This  feature  became   the  primary  driver  of   site  traffic  as  visitors   shared  their  pictures   on  the  pledge  wall  on   their  social  network   pages.    
  • 9. Winner  of  DigitalFilipino  Social  Networking  Awards  2010   (Blog  category)   #5  Get  bloggers  to  write  about  you.  
  • 10. 1st  place:  Mommy  Talks  by  Precious  Bahin*ng   h"p://www.mommytalks.net/2010/01/real-­‐leaf-­‐paparazzi.html  
  • 11. Search  Results  for:  “Real  Leaf”   Google  Top  10  results   Before:  1  video,  1  employee  post   Aer:  8  on  the  Top  10    search  results  
  • 12. How?   Components?  
  • 13. #6  Amplify  through  Facebook.  (but  don’t  SELL)  
  • 14. Winner  of  DigitalFilipino  Social  Networking   Awards  2010  (Social  Network  category)  
  • 15. #7  Be  relevant  in  TwiRer.  
  • 16. Twi@er  stream  
  • 17. Winner  of  DigitalFilipino  Social  Networking  Awards  2010     (Micro  Blog  category)  
  • 18. What  people  Search  for  on  the  Net   Base:  Past  month  Internet  users  aged  10+  across  Na;onal  Urban  Philippines  who  have  used  a  search  engine  in  the  past  month   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   #8  Make  your  own  video  
  • 19. Winner  of  DigitalFilipino  Social  Networking  Awards  2010     (Media  Vo*ng  category)   BACKGROUND Apl de Ap + MTV Asia + PH DOT were in search for the next unsigned PINOY ARTIST
  • 20. Winner  of  DigitalFilipino  Social  Networking  Awards   2010  (Search  Engine  Marke*ng  category)  
  • 21. #9  Engage  your   community   Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Forum  category)  
  • 22. Slurpee  /  Grand  Chase   Purchase  a  22oz.  Slurpee     Grand  Chase-­‐themed  Flavor   Add  P2.00  and  get  1  of  9   Collectible  Item   Redemption  Cards   Find  the  Slurpee  /   7-­‐Eleven  NPC   within  Grand   Chase  and  enter   your  code   Get  these  awesome  In-­‐Game  items!   Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Virtual  Worlds  /  Gaming  category)  
  • 23. The  MARLBORO  Black  Lounge   An  online  member-­‐get-­‐ member  promo;on  which   aimed  to  grow  the  number  of   Marlboro  Adult  Smoker   Database  members,  while  at   the  same  *me  support  the   launch  of  the  brand’s  newest   variant  –  Marlboro  (Black)   Menthol.   *Promo  period:  Sept  1  –  Oct  5,  or  when   the  50  Black  Lounges  are  completed  –   whichever  comes  first.   Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Virtual  Worlds  /  Gaming  category)  
  • 24. Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Social  Network  category)  
  • 25. #10  Put  your  business  on  the  map.  
  • 26. Thank  you!   h@p://www.e-­‐commercephilippines.com   h@p://www.searchprofileindex.com