Internet	
  Marke*ng	
  &	
  Social	
  
Networking	
  for	
  Entrepreneurs:	
  10	
  
        Things	
  to	
  Know	
  
   ...
#1	
  Website	
  designed	
  to	
  meet	
  user	
  needs.	
  
#2	
  Build	
  your	
  targeted	
  database	
  with	
  e-­‐mail	
  marke;ng.	
  
New	
  e-­‐mail	
  marke*ng	
  systems	
  like	
  Flowtown.com	
  has	
  also	
  integrated	
  social	
  media	
  componen...
Sponsored	
  ads	
  through	
  
                                                         Google	
  Adwords	
  




#3	
  A...
Sponsored	
  ads	
  through	
  
Yahoo	
  Search	
  Marke*ng	
  
Winner	
  of	
  DigitalFilipino	
  Social	
  Networking	
  Awards	
  2010	
  (Media	
  Sharing	
  category)	
  




#4	
  ...
 The	
  campaign	
  also	
  leveraged	
  customers'	
  love	
  
       for	
  the	
  brand	
  and	
  more	
  importantly	
...
Winner	
  of	
  DigitalFilipino	
  Social	
  Networking	
  Awards	
  2010	
  
(Blog	
  category)	
  




#5	
  Get	
  blog...
1st	
  place:	
  Mommy	
  Talks	
  by	
  Precious	
  Bahin*ng	
  
h"p://www.mommytalks.net/2010/01/real-­‐leaf-­‐paparazzi...
Search	
  Results	
  for:	
  “Real	
  Leaf”	
  
                                        Google	
  Top	
  10	
  results	
  ...
How?	
  
Components?	
  
#6	
  Amplify	
  through	
  Facebook.	
  (but	
  don’t	
  SELL)	
  
Winner	
  of	
  DigitalFilipino	
  Social	
  Networking	
  
Awards	
  2010	
  (Social	
  Network	
  category)	
  
#7	
  Be	
  relevant	
  in	
  TwiRer.	
  
Twi@er	
  stream	
  
Winner	
  of	
  DigitalFilipino	
  Social	
  Networking	
  Awards	
  2010	
  	
  
(Micro	
  Blog	
  category)	
  
What	
  people	
  Search	
  for	
  on	
  the	
  Net	
  




                    Base:	
  Past	
  month	
  Internet	
  user...
Winner	
  of	
  DigitalFilipino	
  Social	
  Networking	
  Awards	
  2010	
  	
  
(Media	
  Vo*ng	
  category)	
  

      ...
Winner	
  of	
  DigitalFilipino	
  Social	
  Networking	
  Awards	
  
2010	
  (Search	
  Engine	
  Marke*ng	
  category)	
...
#9	
  Engage	
  your	
  
       community	
  




Winner	
  of	
  DigitalFilipino	
  Social	
  Networking	
  Awards	
  201...
Slurpee	
  /	
  Grand	
  Chase	
  




          Purchase	
  a	
  22oz.	
  Slurpee	
  	
  
         Grand	
  Chase-­‐theme...
The	
  MARLBORO	
  Black	
  Lounge	
  


                                                                                 ...
Winner	
  of	
  DigitalFilipino	
  Social	
  Networking	
  Awards	
  2010	
  (Social	
  Network	
  category)	
  
#10	
  Put	
  your	
  business	
  on	
  the	
  map.	
  
Thank	
  you!	
  


h@p://www.e-­‐commercephilippines.com	
  
  h@p://www.searchprofileindex.com	
  
Internet Marketing and Social Networking for Entrepreneurs: 10 things to know by Janette Toral
Internet Marketing and Social Networking for Entrepreneurs: 10 things to know by Janette Toral
Internet Marketing and Social Networking for Entrepreneurs: 10 things to know by Janette Toral
Internet Marketing and Social Networking for Entrepreneurs: 10 things to know by Janette Toral
Internet Marketing and Social Networking for Entrepreneurs: 10 things to know by Janette Toral
Internet Marketing and Social Networking for Entrepreneurs: 10 things to know by Janette Toral
Internet Marketing and Social Networking for Entrepreneurs: 10 things to know by Janette Toral
Internet Marketing and Social Networking for Entrepreneurs: 10 things to know by Janette Toral
Internet Marketing and Social Networking for Entrepreneurs: 10 things to know by Janette Toral
Internet Marketing and Social Networking for Entrepreneurs: 10 things to know by Janette Toral
Internet Marketing and Social Networking for Entrepreneurs: 10 things to know by Janette Toral
Upcoming SlideShare
Loading in...5
×

Internet Marketing and Social Networking for Entrepreneurs: 10 things to know by Janette Toral

1,516

Published on

Tackled ten (10) things to know about Internet marketing and social networking from entrepreneurs perspective. Event participants are mostly college students, public sector employees, and SMEs. Presented during BlogWord Philippines: North Luzon E-Commerce Congress event last July 26, 2010 at Music Warehouse organized by Asian Institute of E-Commerce and The Social Thinkers. The video presentation can be found at http://www.eradioportal.com/index.php?p=7&type=2&sec=4&aid=96

Published in: Business
2 Comments
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
1,516
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
25
Comments
2
Likes
0
Embeds 0
No embeds

No notes for slide

Internet Marketing and Social Networking for Entrepreneurs: 10 things to know by Janette Toral

  1. 1. Internet  Marke*ng  &  Social   Networking  for  Entrepreneurs:  10   Things  to  Know   Jane@e  Toral   h@p://www.e-­‐commercephilippines.com   h@p://www.digitalfilipino.com  
  2. 2. #1  Website  designed  to  meet  user  needs.  
  3. 3. #2  Build  your  targeted  database  with  e-­‐mail  marke;ng.  
  4. 4. New  e-­‐mail  marke*ng  systems  like  Flowtown.com  has  also  integrated  social  media  component.  
  5. 5. Sponsored  ads  through   Google  Adwords   #3  Adver;se  to  gain  immediate  visibility  and  test  ideas.  
  6. 6. Sponsored  ads  through   Yahoo  Search  Marke*ng  
  7. 7. Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Media  Sharing  category)   #4  Par;cipate  or  organize  user  generated  content  ac;vi;es.  
  8. 8.  The  campaign  also  leveraged  customers'  love   for  the  brand  and  more  importantly  -­‐  Filipinos'   obsession  with  sharing  photos  on-­‐line,  as   seen  by  the  numerous  posts  on  the  pledge   wall.    This  feature  became   the  primary  driver  of   site  traffic  as  visitors   shared  their  pictures   on  the  pledge  wall  on   their  social  network   pages.    
  9. 9. Winner  of  DigitalFilipino  Social  Networking  Awards  2010   (Blog  category)   #5  Get  bloggers  to  write  about  you.  
  10. 10. 1st  place:  Mommy  Talks  by  Precious  Bahin*ng   h"p://www.mommytalks.net/2010/01/real-­‐leaf-­‐paparazzi.html  
  11. 11. Search  Results  for:  “Real  Leaf”   Google  Top  10  results   Before:  1  video,  1  employee  post   Aer:  8  on  the  Top  10    search  results  
  12. 12. How?   Components?  
  13. 13. #6  Amplify  through  Facebook.  (but  don’t  SELL)  
  14. 14. Winner  of  DigitalFilipino  Social  Networking   Awards  2010  (Social  Network  category)  
  15. 15. #7  Be  relevant  in  TwiRer.  
  16. 16. Twi@er  stream  
  17. 17. Winner  of  DigitalFilipino  Social  Networking  Awards  2010     (Micro  Blog  category)  
  18. 18. What  people  Search  for  on  the  Net   Base:  Past  month  Internet  users  aged  10+  across  Na;onal  Urban  Philippines  who  have  used  a  search  engine  in  the  past  month   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   #8  Make  your  own  video  
  19. 19. Winner  of  DigitalFilipino  Social  Networking  Awards  2010     (Media  Vo*ng  category)   BACKGROUND Apl de Ap + MTV Asia + PH DOT were in search for the next unsigned PINOY ARTIST
  20. 20. Winner  of  DigitalFilipino  Social  Networking  Awards   2010  (Search  Engine  Marke*ng  category)  
  21. 21. #9  Engage  your   community   Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Forum  category)  
  22. 22. Slurpee  /  Grand  Chase   Purchase  a  22oz.  Slurpee     Grand  Chase-­‐themed  Flavor   Add  P2.00  and  get  1  of  9   Collectible  Item   Redemption  Cards   Find  the  Slurpee  /   7-­‐Eleven  NPC   within  Grand   Chase  and  enter   your  code   Get  these  awesome  In-­‐Game  items!   Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Virtual  Worlds  /  Gaming  category)  
  23. 23. The  MARLBORO  Black  Lounge   An  online  member-­‐get-­‐ member  promo;on  which   aimed  to  grow  the  number  of   Marlboro  Adult  Smoker   Database  members,  while  at   the  same  *me  support  the   launch  of  the  brand’s  newest   variant  –  Marlboro  (Black)   Menthol.   *Promo  period:  Sept  1  –  Oct  5,  or  when   the  50  Black  Lounges  are  completed  –   whichever  comes  first.   Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Virtual  Worlds  /  Gaming  category)  
  24. 24. Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Social  Network  category)  
  25. 25. #10  Put  your  business  on  the  map.  
  26. 26. Thank  you!   h@p://www.e-­‐commercephilippines.com   h@p://www.searchprofileindex.com  
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×