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Internet Banking in the Age of Social Media

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Presented at general membership meeting of Bank Marketing Association of the Philippines held last March 25, 2011 at Merk's Place Makati City.

Presented at general membership meeting of Bank Marketing Association of the Philippines held last March 25, 2011 at Merk's Place Makati City.

Published in Economy & Finance
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  • 1. Internet  Banking  in  the  Age  of   Social  Media   Jane6e  Toral   h6p://www.searchprofileindex.com   h6p://e-­‐commercephilippines.com    
  • 2. h6p://e-­‐commercephilippines.com  
  • 3. h6p://digitalfilipinocom.ning.com  
  • 4. Top  100  Awards  
  • 5. In  collaboraCon  with   h.p://www.searchprofileindex.com  
  • 6. Judging  criteria  •  Page  views.     This  gives  a  perspecCve  on  how  sCcky  a  website  is  to  its  audience  that   makes  them  stay  longer.  •  Unique  users.     Gauge  audience  reach  of  a  site  in  the  Philippines.  •  Technical  performance.   How  fast  a  website  loads  and  its  code  opCmized  to  perform  well  online.  •  Search  engine  visibility   EffecCveness  of  website  structure,  tags,  keywords  in  combinaCon  with   Cmely  content  and  online  promoCon  that  results  to  a  site  being  talked   about,  wri6en,  and  shared  in  various  social  media  channels.  
  • 7. h6p://selnd.com/9nEOR3  
  • 8. h6p://bit.ly/9DLFnc  
  • 9. h6p://bit.ly/a23Zsh  
  • 10. DigitalFilipino.com  Web  Awards  –   Search  Profile  Index     Top  Banking  Sites   h6p://digitalfilipinowebawards.blogspot.com   h6p://www.searchprofileindex.com  
  • 11. h6p://www.metrobank.com.ph/  
  • 12. h6p://www.pnb.com.ph/  
  • 13. h6p://www.hsbc.com.ph  
  • 14. h6p://eastwestbanker.com/  
  • 15. h6p://www.bdo.com.ph/  
  • 16. h6p://bpiexpressonline.com/  
  • 17. h6p://unionbankph.com/  
  • 18. h6p://www.bancnetonline.com  
  • 19. h6p://www.ciCbank.com.ph  
  • 20. Concerns  •  Venue  for  immediate  resoluCon  of  complaints.   –  Intermediary  in  cases  of  deadlock.   –  Tracking  on  complaints  volume.  •  Inter-­‐account  and  Inter-­‐bank  fund  transfer   –  Losing  to  Paypal  •  Do  I  need  to  show  up  and  fall  in  line?  •  Pro-­‐acCve  communicaCon  (perks,  billing  reminders)  •  Tools  (financial  manager)  •  Can  I  use  this  with  smart  phones?   –  iPhone  app?  •  Can  I  use  my  account  online?  (similar  to  Paypal,  Globe   Gcash  merchant  features)  
  • 21. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  Changes  the  rules  of  engagement.  
  • 22. h6p://www.architerra.org  
  • 23. h6p://lebistro.ph  
  • 24. h6p://twi6er.com/chitjuan  
  • 25. h6p://www.coffeeboard.com.ph/  
  • 26. h6p://echostore.ph  
  • 27. h6p://www.fishtaseafood.com/  
  • 28. h6p://www.ilovefish.ph  
  • 29. h6p://foursquare.com  
  • 30. 2011  will  be  year  of  Mobile  Content    and  Mobile  MarkeCng  
  • 31. Book  reference:  Brains  on  Fire  
  • 32. See  you  online  h6p://facebook.com/jane6etoral  h6p://slideshare.net/jane6etoral   h6p://twi6er.com/digitalfilipino